---
product_id: 252581187
title: "Rimmel London, Provocalips 16Hr Kissproof Lip Colour, 550 Play With Fire, 7 ml"
brand: "rimmel"
price: "$23.73"
currency: USD
in_stock: true
reviews_count: 13
category: "Rimmel"
url: https://www.desertcart.us/products/252581187-rimmel-london-provocalips-16hr-kissproof-lip-colour-550-play-fire
store_origin: US
region: United States of America
---

# 16-hour wear Kiss-proof & transfer-proof Moisturizing glossy finish Rimmel London, Provocalips 16Hr Kissproof Lip Colour, 550 Play With Fire, 7 ml

**Brand:** rimmel
**Price:** $23.73
**Availability:** ✅ In Stock

## Summary

> 💄 Play with fire, stay flawless all day!

## Quick Answers

- **What is this?** Rimmel London, Provocalips 16Hr Kissproof Lip Colour, 550 Play With Fire, 7 ml by rimmel
- **How much does it cost?** $23.73 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/252581187-rimmel-london-provocalips-16hr-kissproof-lip-colour-550-play-fire)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Easy Two-Step Lock-In:** Apply color, wait 60 seconds, then seal with top coat for unstoppable wear.
- • **Endless 16-Hour Color:** Stay vibrant from dawn till dusk without reapplying.
- • **Lightweight & Flexible:** Moves naturally with your lips for all-day comfort.
- • **Kiss & Food Proof Formula:** Confidently eat, drink, and smooch—no smudges, no traces.
- • **Glossy Shine with Moisture:** A luscious, hydrated pout that never feels dry or sticky.

## Overview

Rimmel London's Provocalips 16Hr Kissproof Lip Colour in '550 Play With Fire' delivers a bold, high-pigment red with a glossy finish that lasts up to 16 hours. Featuring a unique two-step application, it locks in vibrant color that is kiss-proof, transfer-proof, and food-proof while keeping lips moisturized and flexible. Perfect for the modern woman who demands long-lasting, smudge-free wear with a lightweight feel.

## Description

Want the London look? Experience 16 hours of lip liberation. Provocalips 16HR Kissproof Lip Colour from Rimmel London lets you eat, drink, kiss and be sexy, with never a worry about leaving a trace. Seductive, rich shades like Play With Fire, a deep red, bring out the femme fatale in you! When you want wow! colour and incredible glossy shine, Provocalips 16HR Kissproof lip colour from Rimmel London delivers all that and more. Lips are smooth and moisturised, with no tight, dry feeling. So lightweight and flexible, it adapts to the movements of your lips. Apply colour and keep lips apart for 60 seconds to set. Then apply top coat to lock in the colour and moisture while adding shine. Provocalips 16HR Kissproof Lip Colour comes off easily with an oil-based makeup remover. Feeling fun, flirty, fearless? Let your pout show it! Play With Fire gets the message across. Provocalips 16HR Kissproof Lip Colour lets you be wild -- without a trace. Pick up an extra for your girlfriend, sister or mum (it makes a charming little present) then dare her to wear it! Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK.

Review: Very good - Very good
Review: Worth buying 👌🏻👌🏻 - Worth the money, nice shade, gives nice effect, non sticky.

## Features

- 16 hour endless color with a delectably glossy finish - Volume: 0.14fl oz.
- Kiss proof, transfer proof, food proof
- Exclusive 2 step process locks in vibrant color
- Lightweight, flexible, it adapts to movements of your lips
- Fun, flirty, fearless - kiss and try, your lips won't tell

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00MGKAB2Y |
| Additional Features | Kiss-proof, Transfer-proof |
| Age Range Description | Adult |
| Best Sellers Rank | #6,335 in Beauty ( See Top 100 in Beauty ) #95 in Lipstick |
| Brand | Rimmel |
| Brand Name | Rimmel |
| Color | Play With Fire |
| Colour | Play With Fire |
| Container Type | Bottle |
| Country as Labeled | United States |
| Coverage | Lightweight |
| Customer Reviews | 4.4 out of 5 stars 12,170 Reviews |
| Finish Types | Glossy |
| Finish type | Glossy |
| Global Trade Identification Number | 03607344546705 |
| Is the Item Heat Sensitive? | Yes |
| Item Dimensions | 13 x 1.4 x 1.4 centimeters |
| Item Form | Liquid |
| Item Weight | 0.04 Pounds |
| Item form | Liquid |
| Lip Color Intensity | High Pigment |
| Lip Color Type | Liquid Lipstick |
| Lip Color Undertone | Warm |
| Manufacturer | Coty |
| Manufacturer Part Number | 34666744550 |
| Material Type Free | Paraben Free |
| Model Number | 34666744550 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Benefits | Long-lasting color, kiss-proof, transfer-proof, food-proof, lip liberation, smooth and moisturized finish |
| Product benefits | Long-lasting color, kiss-proof, transfer-proof, food-proof, lip liberation, smooth and moisturized finish Product benefits Long-lasting color, kiss-proof, transfer-proof, food-proof, lip liberation, smooth and moisturized finish See more |
| Set Name | Rimmel Provocalips Colours |
| Skin Tone | Medium, Deep |
| Skin Type | Dry |
| Special Ingredients | Aloe, Aloe Vera |
| Special ingredients | Aloe, Aloe Vera |
| Specialty | Dry |
| Sun Protection | 15 Sun Protection Factor (SPF) |
| Target Audience | Women |
| Unit Count | 4.14 Milliliters |

## Product Details

- **Brand:** Rimmel
- **Colour:** Play With Fire
- **Finish type:** Glossy
- **Item form:** Liquid

## Images

![Rimmel London, Provocalips 16Hr Kissproof Lip Colour, 550 Play With Fire, 7 ml - Image 1](https://m.media-amazon.com/images/I/41YH4YtX8fS.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: Does this feather into lip lines?**
A: To be honest I don't pay any attention. I have gone through at least 4 of these things. I like it because it stays on and I don't have to mess with lipstick for hours.
You probably could use lip liner if you found it to be a problem. I have loads of lip wrinkles from being a heavy smoker in the 70's plus I'm 73 but never noticed it bleeding into
the lines.

**Q: Is there a Purple shade?**
A: 230 Kiss Fatal is a wine shade

**Q: I was sent eyeliner instead of my lipstick.  Need to return.**
A: I would refer to the return policy on the product you purchased.

**Q: What are the ingredients? please don't answer with "idk."**
A: Hi there! The full list of ingredients for our Rimmel Provocalips Lip Stain is below:
Colour Side Isododecane, Trimethylsiloxysilicate, Dimethicone, C9-13 Isoparaffin, Disteardimonium Hectorite, Barium Sulfate / Ci 77120, Aluminum Hydroxide, Propylene Carbonate, Silica, Propylparaben, Phenoxyethanol, Tin Oxide, Benzoic Acid, Calcium Aluminum Borosilicate, [May Contain/Peut Contenir/+/-: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), D&c Red No. 28 (CI 45410), D&c Red No. 36 (CI 12085), D&c Red No. 7 Calcium Lake (CI 15850), , Bismuth Oxychloride (CI 77163), Carmine (CI 75470)]. Top Side Ricinus Communis (Castor) Seed Oil, Cera Alba/beeswax/cire D'abeille, Pentaerythrityl Stearate/caprate/caprylate/ Adipate, Tocopheryl Acetate, Parfum/fragrance, Propylparaben, Alcohol, Isopropyl Myristate, Tocopherol, Caprylic/ Capric Triglyceride, Ascorbyl Palmitate, Ascorbic Acid, Citric Acid, Bht.
We hope this helps, but please give our team a call at 1-800-715-4023 if you have further questions. Thank you for your interest in our products!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Very good
*by S***A on 25 February 2026*

Very good

### ⭐⭐⭐⭐⭐ Worth buying 👌🏻👌🏻
*by G***N on 8 November 2020*

Worth the money, nice shade, gives nice effect, non sticky.

### ⭐⭐⭐⭐⭐ Excellent product
*by A***. on 8 July 2019*

This is very excellent lips stick. Nice color and stay long

## Frequently Bought Together

- Rimmel London Provocalips 16hr Kiss-Proof Lip Color - Two-Step Liquid Lipstick to Lock in Color and Shine - 550 Play With Fire, .14 fl.oz.
- Rimmel London Provocalips 16hr Kiss-Proof Lip Color - Two-Step Liquid Lipstick to Lock in Color and Shine - 730 Make Your Move, .14 fl.oz.
- Rimmel London Provocalips 16hr Kiss-Proof Lip Color - Two-Step Liquid Lipstick to Lock in Color and Shine - 710 Kiss-Off, .14 fl.oz.

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-10*