---
product_id: 251230938
title: "Rimmel London, Day to Night Ultra-Smooth Mascara, 001 Black, 9.5 ml"
brand: "rimmel"
price: "$21.17"
currency: USD
in_stock: true
reviews_count: 13
category: "Rimmel"
url: https://www.desertcart.us/products/251230938-rimmel-london-day-to-night-ultra-smooth-mascara-001-black
store_origin: US
region: United States of America
---

# 2-in-1 dual caps for day & night looks Vitamin E-enriched ultra-smooth hydrogel formula Zero clumps, no sticking guaranteed Rimmel London, Day to Night Ultra-Smooth Mascara, 001 Black, 9.5 ml

**Brand:** rimmel
**Price:** $21.17
**Availability:** ✅ In Stock

## Summary

> 🌆 Double the look, double the impact – from desk to dusk with Rimmel!

## Quick Answers

- **What is this?** Rimmel London, Day to Night Ultra-Smooth Mascara, 001 Black, 9.5 ml by rimmel
- **How much does it cost?** $21.17 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/251230938-rimmel-london-day-to-night-ultra-smooth-mascara-001-black)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Iconic London Edge:** Join the urban, eclectic vibe with a mascara that’s as bold and evolving as your style.
- • **Clump-Free Confidence:** Say goodbye to sticky lashes and hello to flawless, natural-looking volume and length.
- • **Vitamin E Power Boost:** Nourish and protect lashes while enhancing definition and curl.
- • **Hydrogel-Infused Smoothness:** Experience a silky, lightweight film that glides on lashes without irritation or dryness.
- • **Transform Your Lashes Twice a Day:** Switch effortlessly between lengthening and volumizing with the innovative double cap design.

## Overview

Rimmel London Day to Night Ultra-Smooth Mascara offers a unique dual-cap system delivering two distinct lash effects: lengthening for daytime precision and volumizing for dramatic nighttime allure. Enriched with Vitamin E and hydrogels, it ensures a smooth, clump-free application that nourishes lashes while providing bold black pigment. Perfect for millennials seeking versatile, high-performance makeup that keeps pace with their dynamic lifestyle.

## Description

Want the London look? Rimmel London Day-2-Night is a mascara that creates 2 dramatically different lash looks, all with 1 magic double cap! 1. Choose the Length cap in the day for exceptionally defined, ultra- lengthened lashes. Lashes are stretched to new distances. 2. Choose the Volume cap at night for up to 15X fuller lashes. Thickens lashes with voluptuous, oversized volume without a clump in sight. The magic double cap gives you the power to create a perfect lash look, day or night! London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK.

Review: The best, oldest and most affordable mascara on the market - Have been using this mascara for over 15 years! It’s amazing, I even used it on my wedding day last year. Great everyday mascara and doesn’t dry out your lashes. My lashes are as thick and strong as they were when I first started. I know mascara is subjective but for the price, it’s a true thing.
Review: Good - Good

## Features

- Define, lengthen and curl lashes with zero clumps
- This is a black color
- Hydrogels for an ultra-smooth film on lashes
- Vitamin E-enriched formula with film-formers, waxes and pigments
- No clumping or sticking

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004LXHQIQ |
| ASIN  | B004LXHQIQ |
| Best Sellers Rank | #16,785 in Beauty ( See Top 100 in Beauty ) #145 in Mascara |
| Customer reviews | 4.3 4.3 out of 5 stars (3,201) |
| Date First Available  | 7 August 2012 |
| Is Discontinued By Manufacturer  | No |
| Item model number | 347880220010 |
| Item model number  | 347880220010 |
| Manufacturer | Coty |
| Manufacturer  | Coty |
| Product Dimensions | 6.68 x 18.11 x 2.06 cm; 9.5 g |
| Product Dimensions  | 6.68 x 18.11 x 2.06 cm; 9.5 g |

## Product Details

- **Brand:** Rimmel
- **Colour:** Black
- **Item form:** cylindrical
- **Product benefits:** Lengthening
- **Special features:** Long-Wearing, Water Resistant

## Images

![Rimmel London, Day to Night Ultra-Smooth Mascara, 001 Black, 9.5 ml - Image 1](https://m.media-amazon.com/images/I/61vUV+IrMpL.jpg)

## Questions & Answers

**Q: Is this price for just one tube?**
A: Wow it has been a long time since I bought this. I remember that it came three tubes for the same price but I don't think I paid that much money for three tubes.  I really don't remember. The first time I bought it was at the drugstore years ago on sale and I really like it so I bought more. Didn't realize Amazon was still selling it. But yes I do like it and it lasts a long time. I'm not one of those who  throw it out after three months because they say it's best to do so.  The problem with buying mascara online is it sometimes it doesn't seem as "fresh" as it would if it were really know. But it still works and I still use them I think I'm on my last one after many months or  maybe a couple years I haven't bought it. I would check to make sure it's not just one tube for $25 that's way out of line.

## Customer Reviews

### ⭐⭐⭐⭐⭐ The best, oldest and most affordable mascara on the market
*by A***R on 22 June 2025*

Have been using this mascara for over 15 years! It’s amazing, I even used it on my wedding day last year. Great everyday mascara and doesn’t dry out your lashes. My lashes are as thick and strong as they were when I first started. I know mascara is subjective but for the price, it’s a true thing.

### ⭐⭐⭐⭐⭐ Good
*by T***T on 16 February 2024*

Good

### ⭐⭐⭐⭐ G
*by H***. on 13 September 2022*

I love this mascara but i think i gor the non iriginal

## Frequently Bought Together

- Rimmel Glam'eyes Day 2 Night Mascara, Black, 0.32 Fluid Ounce
- Rimmel Scandaleyes Retro Glam Mascara Redesign Extreme Black, 0.41 Fl Oz , 2 Count (Pack of 1)

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**Shop now:** [https://www.desertcart.us/products/251230938-rimmel-london-day-to-night-ultra-smooth-mascara-001-black](https://www.desertcart.us/products/251230938-rimmel-london-day-to-night-ultra-smooth-mascara-001-black)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-01-23*