--- product_id: 250859182 title: "Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color (Psychoprofits)" price: "$18.06" currency: USD in_stock: true reviews_count: 13 url: https://www.desertcart.us/products/250859182-color-psychology-profit-from-the-psychology-of-color-discover-meaning store_origin: US region: United States of America --- # Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color (Psychoprofits) **Price:** $18.06 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color (Psychoprofits) - **How much does it cost?** $18.06 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/250859182-color-psychology-profit-from-the-psychology-of-color-discover-meaning) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Color Psychology: The book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color... Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it’s essential that we all understand the psychological influence of color. Changing the colors on your sales page or website won’t suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it’s how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers, or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way. People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com “I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It’s fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design. Review: Informative, easy, quick read - An easy and quick read that focuses on the use of color in relation to consumers. The text explains that the color blue establishes trust among consumers and that the color red can create high emotion. It's worth understanding the how's and why's of brands we trust and the colors associated with them, categorized by industry and marketing segment. Review: Propaganda- not actual color phycology. - Book was in black and white. Also not based off of studies, very vague. Pink=girls. Blue=boys. Limited understanding of the material. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,674,664 in Books ( See Top 100 in Books ) #781 in Marketing & Consumer Behavior #1,436 in Web Marketing (Books) #1,773 in E-Commerce (Books) | | Customer Reviews | 3.2 out of 5 stars 88 Reviews | ## Images ![Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color (Psychoprofits) - Image 1](https://m.media-amazon.com/images/I/61rkbzhgytL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Informative, easy, quick read *by V***N on March 25, 2026* An easy and quick read that focuses on the use of color in relation to consumers. The text explains that the color blue establishes trust among consumers and that the color red can create high emotion. It's worth understanding the how's and why's of brands we trust and the colors associated with them, categorized by industry and marketing segment. ### ⭐ Propaganda- not actual color phycology. *by T***A on November 15, 2022* Book was in black and white. Also not based off of studies, very vague. Pink=girls. Blue=boys. Limited understanding of the material. ### ⭐⭐ BUYER BEWARE! NO COLOR!! BASIC BOOK! *by W***F on June 23, 2023* The book arrived promptly. that's the one positive I have. for a book on color, it was extremely disappointing to have it not printed in color but in black and white. Also, while I was not expecting a major scientific paper of sorts, but a lot of this information seemed like it could be found through basic level research on the Internet. Fault is on me for not looking more in depth at customer reviews. ## Frequently Bought Together - Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color (Psychoprofits) - The Little Book of Colour: How to Use the Psychology of Colour to Transform Your Life - The Secret Lives of Color --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/250859182-color-psychology-profit-from-the-psychology-of-color-discover-meaning](https://www.desertcart.us/products/250859182-color-psychology-profit-from-the-psychology-of-color-discover-meaning) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-24*