---
product_id: 247054885
title: "Noughty 97% Natural Purple Shampoo, Tone Correcting Anti Brassiness Treatment for Blonde, Grey or Silver Hair, Moisturises & Boosts Hair Shine, Sulphate Free, Silicone-Free, Vegan Haircare, 250ml"
brand: "noughty"
price: "$31.01"
currency: USD
in_stock: true
category: "Noughty"
url: https://www.desertcart.us/products/247054885-noughty-97-natural-purple-shampoo-tone-correcting-anti-brassiness-treatment
store_origin: US
region: United States of America
---

# Sulfate & silicone free, vegan 97% natural purple formula Hydrates & boosts shine Noughty 97% Natural Purple Shampoo, Tone Correcting Anti Brassiness Treatment for Blonde, Grey or Silver Hair, Moisturises & Boosts Hair Shine, Sulphate Free, Silicone-Free, Vegan Haircare, 250ml

**Brand:** noughty
**Price:** $31.01
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your blonde game—shine brighter, feel bolder!

## Quick Answers

- **What is this?** Noughty 97% Natural Purple Shampoo, Tone Correcting Anti Brassiness Treatment for Blonde, Grey or Silver Hair, Moisturises & Boosts Hair Shine, Sulphate Free, Silicone-Free, Vegan Haircare, 250ml by noughty
- **How much does it cost?** $31.01 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/247054885-noughty-97-natural-purple-shampoo-tone-correcting-anti-brassiness-treatment)

## Best For

- noughty enthusiasts

## Why This Product

- Trusted noughty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hydration Meets Shine:** Moisturizes hair deeply without weighing it down, leaving strands soft, smooth, and radiant.
- • **Pure Power, No Nasties:** 97% natural ingredients with blueberry & blackcurrant extracts, free from sulfates, silicones, parabens, and petrochemicals.
- • **Cruelty-Free Confidence:** Certified vegan and cruelty-free, aligning your beauty routine with ethical values.
- • **British Born, Globally Loved:** A fuss-free, eco-conscious brand delivering salon-worthy results that fit your busy, conscious lifestyle.
- • **Brassiness? Not on your watch!:** Tone-correcting purple shampoo neutralizes unwanted yellow and orange hues for vibrant blonde, silver, and grey hair.

## Overview

Noughty Purple Reign is a 250ml sulfate- and silicone-free purple shampoo formulated with 97% natural ingredients like blueberry and blackcurrant extracts. Designed to neutralize brassiness and hydrate fine blonde, grey, or silver hair, it delivers vibrant tone correction while being vegan, cruelty-free, and free from harsh chemicals. Perfect for daily use, it boosts shine and softness without stripping moisture.

## Description

Banish brassy tones with this 97% natural, sulfate-free purple shampoo. Formulated with blueberry and blackcurrant to brighten and tone blonde, grey or silver hair.

## Features

- Noughty Purple Reign Blonde Shampoo: Defeat brassiness with tone-correcting purple hair shampoo. The purple shampoo neutralises unwanted tones for brighter blondes, vibrant silvers and fresher greys
- Hydrating shampoo: The sulfate free shampoo neutralises brassiness, with gentle cleansing without stripping. Tops up moisture content for softer, moisturised hair without extra weight
- 97% natural shampoo ingredients: SLS free natural hair products with hydrating blueberry and blackberry extracts. Contains no petrochemicals. Paraben free, silicone free and sulphate free shampoo
- Cruelty free vegan hair care: Vegan shampoo, approved by Cruelty International's gold standard against animal testing and made with no animal derivatives. Kind to skin, gentle on hair
- So good it's Noughty: A British born, naturals brand on a mission to deliver fuss-free results. Discover curly hair products, hair styling and gifts for women and men which won't cost the Earth

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00F12XFHC |
| ASIN  | B00F12XFHC |
| Active Ingredients | Fig & Mangosteen Extracts, Red Grape Extract, Vitamin B5 (Panthenol) |
| Age Range Description | All |
| Benefits | Brighten,Brightening,Freshening,Hydrating,Moisturizing,Smoothening,Softening |
| Best Sellers Rank | 6,349 in Beauty ( See Top 100 in Beauty ) 516 in Shampoos (Beauty) |
| Brand Name | Noughty |
| Country Of Origin | United Kingdom |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.4 4.4 out of 5 stars (381) |
| Customer reviews | 4.4 4.4 out of 5 stars (381) |
| Hair Type | Fine |
| Included Components | 1 x Noughty Purple Reign Shampoo 250 ml |
| Item Dimensions | 7.5 x 5 x 20.8 centimetres |
| Item Form | Liquid |
| Item Type Name | Purple Reign Tone Correcting Shampoo |
| Item Weight | 282 Grams |
| Item model number  | NOUPR4101A |
| Liquid Volume | 250 Millilitres |
| Manufacturer | KMI Brands Ltd |
| Manufacturer  | KMI Brands Ltd |
| Manufacturer Part Number | NOUPR4101 |
| Material Type Free | Ammonia Free, Mineral Oil Free, Paraben Free, Silicone Free, Sulphate Free |
| Model Number | NOUPR4101A |
| Number of Items | 1 |
| Other Special Features of the Product | Natural Ingredients, Not Tested On Animals, Organic, Vegan |
| Product Dimensions  | 7.5 x 5 x 20.8 cm; 282 g |
| Recommended Uses For Product | As a foundation shampoo before volumising or styling routines Prepares hair for styling by removing excess oil and impurities while maintaining lift and structure., For daily or frequent washing of oily or flat hair Oil‑free, sulphate‑free formula makes it suitable for regular use without stripping the scalp., For fine or limp hair needing extra volume and body Designed to gently cleanse while boo… |
| Scent Name | fruity |
| Suitable Hair Colour | All Hair Colours |
| Unit Count | 250.0 millilitre |

## Product Details

- **Age range (description):** All
- **Brand:** Noughty
- **Hair type:** Fine
- **Item form:** Liquid
- **Scent:** fruity

## Images

![Noughty 97% Natural Purple Shampoo, Tone Correcting Anti Brassiness Treatment for Blonde, Grey or Silver Hair, Moisturises & Boosts Hair Shine, Sulphate Free, Silicone-Free, Vegan Haircare, 250ml - Image 1](https://m.media-amazon.com/images/I/51iImHyLguL.jpg)

## Available Options

This product comes in different **Size, Set** options.

## Frequently Bought Together

- Noughty 97% Natural Purple Reign Tone Correcting Shampoo for Blonde, Grey or Silver Hair to Banish Brassy Tones with Blueberry and Blackcurrant, Sulphate Free Vegan Haircare, 250ml
- Noughty Purple Reign Tone Correcting Conditioner, 997% Natural Sulphate Free Vegan Haircare, for Blonde, Grey or Silver Hair (250ml)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-08*