---
product_id: 246111800
title: "Anew Ultimate Firm & Supple Day Cream 50ml, with Protinol™ Technology to Help Firm Skin, Reduce the Appearance of Wrinkles and Boost Radiance, Cruelty Free"
brand: "avon"
price: "$48.75"
currency: USD
in_stock: true
reviews_count: 8
category: "Avon"
url: https://www.desertcart.us/products/246111800-anew-ultimate-firm-and-supple-day-cream-50ml-with-protinol
store_origin: US
region: United States of America
---

# firmer skin in 2 days 2x collagen boost SPF25 broad-spectrum UV protection Anew Ultimate Firm & Supple Day Cream 50ml, with Protinol™ Technology to Help Firm Skin, Reduce the Appearance of Wrinkles and Boost Radiance, Cruelty Free

**Brand:** avon
**Price:** $48.75
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your skin’s ultimate glow-up with science-backed firming power! 💫

## Quick Answers

- **What is this?** Anew Ultimate Firm & Supple Day Cream 50ml, with Protinol™ Technology to Help Firm Skin, Reduce the Appearance of Wrinkles and Boost Radiance, Cruelty Free by avon
- **How much does it cost?** $48.75 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/246111800-anew-ultimate-firm-and-supple-day-cream-50ml-with-protinol)

## Best For

- avon enthusiasts

## Why This Product

- Trusted avon brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fast-Acting Firmness:** Noticeably firmer and more supple skin in just 2 days—because your time is precious.
- • **Cruelty-Free Confidence:** Ethically crafted with zero animal testing—beauty you can feel good about.
- • **Daily Defense with SPF25:** Broad-spectrum UVA/UVB protection shields collagen from sun damage, preserving your skin’s youth.
- • **Dual-Collagen Powerhouse:** Award-winning Protinol™ technology activates collagen I & III for visibly firmer, plumper skin.
- • **Wrinkle Reduction & Radiance:** Smooth fine lines and even skin tone within 1 week for a youthful glow.

## Overview

Avon Anew Ultimate Firm & Supple Day Cream 50ml harnesses exclusive Protinol™ technology to deliver a dual boost of collagen types I and III, visibly firming skin in just 2 days and reducing wrinkles within a week. Enhanced with SPF25 broad-spectrum protection, it defends against sun-induced collagen breakdown while hydrating and evening skin tone. Dermatologist co-created, cruelty-free, and suitable for all skin types, this day cream is a must-have for millennial professionals seeking fast, effective anti-aging results without compromise.

## Description

Product Description About Me Avon Anew Ultimate Day Firming Cream SPF25 Looking for the best anti-ageing solution that delivers firmer, smoother-looking skin and visible results in just 2 days?* Anew Ultimate Firming Day Cream SPF25 is the skincare game changer for ages 40+ that makes this possible. This top-rated day cream is proven to give you firmer, smoother-looking skin in just 2 days* whilst also helping to plump, hydrate and protect. Don’t take our word for it. 9/10 people who tried it agree*. Wondering what the secret behind this elixir of youth is? The formula is enhanced with our exclusive and award-winning Protinol™ Technology that delivers a dual-collagen boost (collagen I and III)** - the secret to skin’s baby-like bounce - giving you dramatically firmer, plumper and smoother-looking skin. You’ll never need to spend a fortune on luxury creams or anti-ageing treatments again! Product Specification • Gives you 2x the collagen power vs. a leading skincare product.*** • You will see an improvement in your skin’s firmness in 2 days. • The SPF25 and broad-spectrum UVA/UVB protection helps prevent the sun from breaking down your skin’s collagen even further. How to use me • Start your day - Apply the day cream to your face and neck every morning after cleansing. What’s in Broad-spectrum UVA/UVB protection that protects your skin’s collagen from the sun. What’s out Loss of firmness worsened by the sun’s harsh rays. *Based on a consumer use study with 113 participants. **Tested on reconstructed skin tissues. ***Product US formula (with 3% Proxylane), purchased [September] 2019, based on the 48h clinical comparison testing of Collagen protein production on 3D full thickness tissue. Safety Warning For external use only.

Review: Avon anew face cream - Excellent cream, non greasy, absorbs well.
Review: Lovely cream - Love this cream , used it for years and wouldn’t use it any other.

## Features

- FIRM AND SUPPLE DAY CREAM - Show your skin some love by adding Anew Ultimate Firm & Supple Day Cream to your morning beauty routine. Co-created with dermatologists and scientists - this day cream is formulated with our exclusive and award-winning Protinol** for a dual-collagen boost; and phloretin that helps skin feel firmer and more supple.
- POWERFUL INGREDIENTS - After 2 days, skin looks and feels firmer* and after 1 week, fine lines and wrinkles look reduced and skin tone looks more even.*
- HOW TO USE - Using your fingertips, gently massage this age-defying day cream into your skin in an upward and outward direction.
- CRUELTY FREE - We don't test a single product or ounce of ingredient on animals. In fact, we're actively against it, campaigning for acceptance on non-animal testing methods for more than 3 decades.
- AVON - We're passionate about keeping you at the centre of beauty, creating products that embrace the latest trends and cutting-edge technology, alongside everyday essentials that will be the staples of your beauty kit.
- *Based on consumer study with 111 participants. **Award-winning Protinol is the pioneering technology that activates TWO types of collagen, to help restore years of collagen loss in just 7 days.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08L6H3XYC |
| Active Ingredients | Protinol |
| Active ingredients | Protinol |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Ultra-Violett-Schutz |
| Best Sellers Rank | 55,432 in Beauty ( See Top 100 in Beauty ) 1,326 in Face Day Care Creams |
| Brand | Avon |
| Brand Name | Avon |
| Country Of Origin | Poland |
| Customer Reviews | 4.4 out of 5 stars 137 Reviews |
| Item Dimensions | 7 x 7 x 6 centimetres |
| Item Form | Gel |
| Item Type Name | Skincare |
| Item Volume | 50 Millilitres |
| Item Weight | 50 Grams |
| Item dimensions L x W x H | 7 x 7 x 6 centimetres |
| Item volume | 50 Millilitres |
| Manufacturer | Avon Cosmetics Ltd |
| Manufacturer Part Number | Anew Ultimate Day Firming Cream 001 |
| Material Features | Cruelty Free |
| Material Type Free | Alcohol Free |
| Model Name | Ultimate Day Cream |
| Model Number | Anew Ultimate Day Firming Cream 001 |
| Number of Items | 1 |
| Other Special Features of the Product | Anti Aging |
| Recommended Uses For Product | Wrinkles |
| Scent Name | Unscented |
| Skin Type | All |
| Special feature | Anti Aging |
| Specific Uses For Product | Wrinkles |
| Sun Protection | 25 Sun Protection Factor (SPF) |
| Unit Count | 50.0 millilitre(s) |

## Product Details

- **Active ingredients:** Protinol
- **Age range (description):** Adult
- **Brand:** Avon
- **Item dimensions L x W x H:** 7 x 7 x 6 centimetres
- **Item form:** Gel
- **Item volume:** 50 Millilitres
- **Number of items:** 1
- **Scent:** Unscented
- **Skin type:** All
- **Special feature:** Anti Aging

## Images

![Anew Ultimate Firm & Supple Day Cream 50ml, with Protinol™ Technology to Help Firm Skin, Reduce the Appearance of Wrinkles and Boost Radiance, Cruelty Free - Image 1](https://m.media-amazon.com/images/I/71v9Q5flh0L.jpg)

## Questions & Answers

**Q: what age is this aimed at?**
A: Avon suggests for 50s. I am now in my 60s & love it. If I run out of it my skin doesn’t feel as good.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Avon anew face cream
*by K***Y on 22 October 2025*

Excellent cream, non greasy, absorbs well.

### ⭐⭐⭐⭐⭐ Lovely cream
*by W***E on 23 October 2025*

Love this cream , used it for years and wouldn’t use it any other.

### ⭐⭐⭐⭐ Nice cream but not the best. A bit pricey too
*by A***. on 8 April 2024*

This is an OK cream not the worst but fairly average and a bit pricey. Wouldn't buy again

## Frequently Bought Together

- Avon Anew Ultimate Firm & Supple Day Cream 50ml, with Protinol™ Technology to Help Firm Skin, Reduce the Appearance of Wrinkles and Boost Radiance, Cruelty Free
- Avon Anew Renewal Power Serum 30ml, Formulated with Protinol™ Technology, For Firmer Looking Skin, 7 Powerful Skin Benefits, Cruelty Free
- Avon Anew Clinical Pro Eye Lift 20 ml

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-05-19*