---
product_id: 2436071
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Blonde 7, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "$33.02"
currency: USD
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.us/products/2436071-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: US
region: United States of America
---

# Up to 9 weeks fade-defying color No-drip gel formula for precise application Vitamin E-infused Shine Protect Conditioner Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Blonde 7, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** $33.02
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with Superior Preference — color that lasts and shines bright! 💇‍♀️

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Blonde 7, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** $33.02 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/2436071-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Care Kit:** All-in-one kit includes color gel, developer crème, gloves, and a shine-enhancing conditioner infused with UV filters and Vitamin E.
- • **Gray Coverage Mastery:** Confidently cover stubborn gray hair with rich, natural-looking dark blonde tones that blend seamlessly.
- • **Long-Lasting Radiance:** Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks—because your look deserves endurance.
- • **Precision No-Drip Gel:** Experience mess-free, easy application with our innovative no-drip gel formula that clings perfectly to every strand.
- • **Salon-Quality Conditioning:** Our Care Supreme Conditioner with Shine Serum locks in color vibrancy while delivering silky, resilient hair texture.

## Overview

L'Oreal Superior Preference Dark Blonde 7 is a permanent hair color kit featuring a no-drip gel formula and a Vitamin E-enriched Shine Protect Conditioner. Designed for all hair types, it delivers rich, fade-defying color with full gray coverage that lasts up to 9 weeks, combining professional-grade conditioning and vibrant shine in one easy-to-use kit.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Best choice - This is a great product! It's not too thick,so it's easy to apply. It gives great coverage that lasts, even for hard to cover gray hair. It doesn't fade if used regularly. This is always my go to for a beautiful look. And it's a good price.
Review: Wonderful Hair Color and Product - I was ordering all brands of hair coloring over the years and spending a fortune on them. Fairly recently, I needed to color my hair quickly so I purchased this product through desertcart because the delivery is amazing. It arrived the next day and it was so easy to use. The kit includes a liquid instead of a paste which makes the mixing of the products much easier. It was simple to apply, it completely covered all my gray/white hair and left a beautiful, soft dark blond. It also comes with a tube of tinted cream rinse that I use inbetween coloring. I have reordered this color and willl continue to do so.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004C0LX6O |
| Best Sellers Rank | #545 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 07 Dark Blonde |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 56,343 Reviews |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 00071249253144 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Gel |
| Item Weight | 0.55 Pounds |
| Manufacturer | L'Oréal USA, Inc. |
| Manufacturer Part Number | A070-14 |
| Material Features | Ammonia Free |
| Material Type Free | Ammonia Free |
| Model Number | U-HC-3551 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine Product Benefits For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine See more |
| Recommended Uses For Product | Softening |
| Set Name | Complete Kit |
| Suitable Hair Color | Dark Blonde |
| UPC | 071249253144 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 07 Dark Blonde
- **Item Form:** Gel
- **Package Information:** Box

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Blonde 7, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81UaEmmDybL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best choice
*by C***L on June 11, 2026*

This is a great product! It's not too thick,so it's easy to apply. It gives great coverage that lasts, even for hard to cover gray hair. It doesn't fade if used regularly. This is always my go to for a beautiful look. And it's a good price.

### ⭐⭐⭐⭐⭐ Wonderful Hair Color and Product
*by S***E on June 19, 2026*

I was ordering all brands of hair coloring over the years and spending a fortune on them. Fairly recently, I needed to color my hair quickly so I purchased this product through Amazon because the delivery is amazing. It arrived the next day and it was so easy to use. The kit includes a liquid instead of a paste which makes the mixing of the products much easier. It was simple to apply, it completely covered all my gray/white hair and left a beautiful, soft dark blond. It also comes with a tube of tinted cream rinse that I use inbetween coloring. I have reordered this color and willl continue to do so.

### ⭐⭐⭐⭐⭐ Perfect!
*by B***N on June 16, 2026*

Im in love! I have been using Nutrisse for years, medium blonde. I was ok with it, but it just kinda too red for me for the 1st 2 weeks. I thought that's just what it had to be? Got better after a few washings? But decided I needed a change. Nutrisse doesn't have the shade that I am going for, Ash Blonde. But L'Oreal does. I was REALLY hoping it would turn out ok, because I was used to the other product and method, and I wasnt completely sure of the color. But IT IS PERFECT! Exactly my natural shade, but a smidge better. Now, when it grows out a bit, it wont be very noticeable (a perk of being blonde, the grays dont stand out too much for a while). I am very thrilled with the product, ease of instructions, and the conditioner is devine. I'll be a lifetime repeat customer.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7 Dark Blonde, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 7 Dark Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 7 Dark Blonde, 2 Pack (Packaging May Vary)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-11*