--- product_id: 231670417 title: "Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 1, Napoli" brand: "l'oreal paris" price: "$41.05" currency: USD in_stock: true reviews_count: 13 category: "L'oreal Paris" url: https://www.desertcart.us/products/231670417-preference-hair-dye-luminous-permanent-rich-hair-colour-long-lasting store_origin: US region: United States of America --- # 25 min full cure time Ammonia, paraben & sulfate free Permanent rich black shade Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 1, Napoli **Brand:** l'oreal paris **Price:** $41.05 **Availability:** ✅ In Stock ## Summary > 🖤 Own your bold, brilliant black – because your hair deserves the spotlight! ## Quick Answers - **What is this?** Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 1, Napoli by l'oreal paris - **How much does it cost?** $41.05 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/231670417-preference-hair-dye-luminous-permanent-rich-hair-colour-long-lasting) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Nourishing Care:** Conditioner enriched with Vitamin E protects and softens hair post-colour - • **Salon-Quality Shine:** Infused with precious flower oils & UV-filter conditioner for luminous reflects - • **Optimal Grey Coverage:** Permanent formula ensures full, natural-looking grey coverage - • **Effortless Application:** Translucent gel formula with easy mix developer & included gloves - • **Fade-Defying Brilliance:** Locks in vibrant, multi-tonal colour for up to 8 weeks ## Overview L'Oreal Paris Preference Hair Dye in shade 1 Napoli delivers a permanent, fade-defying rich black colour with optimal grey coverage. Featuring a translucent gel formula enriched with precious flower oils and a UV-protective conditioner, it ensures salon-inspired luminous shine and long-lasting vibrancy. The ammonia, paraben, and sulfate-free formula offers a nourishing, easy-to-apply experience with full colour lock for up to 8 weeks. ## Description Product Description L'Oreal Paris Preference, Hair Dye, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Are you looking for long-lasting beautiful colour? Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed: 1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour. 2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage. 3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors. Ingredients 1242560 - Colourant Gel: Aqua /Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Ammonium Hydroxide, Oleic Acid, Sodiumdiethylaminopropyl Cocoaspartamide, p-Phenylenediamine, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Ammonium Acetate, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234363/1) 1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2) 1217043 A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1) 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1) Please see back of pack for the latest ingredients list P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Please follow the instruction leaflet Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more Review: At last the blonde i wanted! - This blonde hair dye is really good. It gave the the shade i was hoping for. It matched the shade that was on the box that sometimes other dyes dont do. The mixing of the dye is really simple to do. Application was great it was easy and importantly didnt drip anywhere it wasnt suppose to. The conditioner that came in the box helped make my hair feel lovely. After drying my hair i was very happy with the shade i achieved which was a lovely light blonde. My hair felt soft and looked shiny and not at all dry. Over time it has kept its colour as vibrant as the day i did it. I will be using this dye again in future Review: Colour true to shade on box - Beautiful colour left hair soft and conditioned ## Features - Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves - Translucent gel formula with precious flower oils for a beautiful shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results - Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse - Creates lustrous fade-defying shades with light-reflecting colours, Includes a nourishing shine protect conditioner with UV-filter and Vitamin E - Contents: 1x L'Oréal Paris Preference permanent hair colour in 1 Napoli, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B08CFPGT17 | | ASIN | B08CFPGT17 | | Benefits | Shine Enhancing | | Best Sellers Rank | 427 in Beauty ( See Top 100 in Beauty ) 11 in Permanent Hair Colour | | Brand Name | L'Oreal Paris | | Colour | 1 BLACK | | Container Type | Bottle | | Country Of Origin | Belgium | | Country of origin | Belgium | | Customer Reviews | 4.4 4.4 out of 5 stars (9,274) | | Customer reviews | 4.4 4.4 out of 5 stars (9,274) | | Full Cure Time | 25 Minutes | | Global Trade Identification Number | 03600523799657 | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Gel | | Item Type Name | L'Oréal Paris Preference Permanent Black Hair Dye, optimal grey hair coverage, fade-defiant hair colour result, black hair dye, 1 Black | | Item model number | 3600523799657 | | Manufacturer | L'Oréal | | Manufacturer | L'Oréal | | Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ | | Manufacturer Part Number | 3600523799657 | | Material Features | Natural | | Material Type Free | Ammonia Free, Paraben Free, Sulfate Free | | Model Number | 3600523799657 | | Number of Items | 1 | | Product Dimensions | 9 x 7 x 17 cm; 240 g | | Recommended Uses For Product | Hair Coloring | | Suitable Hair Colour | Black | | Unit Count | 240.0 gram | ## Product Details - **Brand:** L'Oreal Paris - **Colour:** 1 BLACK - **Hair type:** All - **Item form:** Gel - **Material Type Free:** Ammonia Free, Paraben Free, Sulfate Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Shine Enhancing - **Unit count:** 240.0 gram ## Images ![Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 1, Napoli - Image 1](https://m.media-amazon.com/images/I/51O6tLnY5SL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: How long does this hair colour last?** A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine. **Q: Can I use this to cover my grey roots?** A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly **Q: How do I choose the right shade?** A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour. ## Customer Reviews ### ⭐⭐⭐⭐⭐ At last the blonde i wanted! *by P***E on 22 March 2026* This blonde hair dye is really good. It gave the the shade i was hoping for. It matched the shade that was on the box that sometimes other dyes dont do. The mixing of the dye is really simple to do. Application was great it was easy and importantly didnt drip anywhere it wasnt suppose to. The conditioner that came in the box helped make my hair feel lovely. After drying my hair i was very happy with the shade i achieved which was a lovely light blonde. My hair felt soft and looked shiny and not at all dry. Over time it has kept its colour as vibrant as the day i did it. I will be using this dye again in future ### ⭐⭐⭐⭐⭐ Colour true to shade on box *by S***E on 12 April 2026* Beautiful colour left hair soft and conditioned ### ⭐⭐⭐⭐⭐ Darker than expected but the best lowlight colour for strawberry blondes *by M***A on 8 February 2026* This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour. ## Frequently Bought Together - L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 1, Napoli (Packaging may vary) - L’Oréal Paris Magic Retouch Instant Root Concealer Spray, Quick Grey Coverage, Easy Application, Shade: Black, 75ml - Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Black Hair Dye, With Built-In Vibrancy Serum, Up To 100% Grey Coverage- Deep Black 099 --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/231670417-preference-hair-dye-luminous-permanent-rich-hair-colour-long-lasting](https://www.desertcart.us/products/231670417-preference-hair-dye-luminous-permanent-rich-hair-colour-long-lasting) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-05-19*