---
product_id: 22780478
title: "PRO-977 Ultra Prime, White Wallpaper Prime"
brand: "roman"
price: "$248.71"
currency: USD
in_stock: true
reviews_count: 11
category: "Roman"
url: https://www.desertcart.us/products/22780478-pro-977-ultra-prime-white-wallpaper-prime
store_origin: US
region: United States of America
---

# Dries in just 3 hours Tintable up to 4 oz/gallon Covers 400-450 sq ft/gallon PRO-977 Ultra Prime, White Wallpaper Prime

**Brand:** roman
**Price:** $248.71
**Availability:** ✅ In Stock

## Summary

> 🎯 Prime like a pro, finish like a boss!

## Quick Answers

- **What is this?** PRO-977 Ultra Prime, White Wallpaper Prime by roman
- **How much does it cost?** $248.71 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/22780478-pro-977-ultra-prime-white-wallpaper-prime)

## Best For

- roman enthusiasts

## Why This Product

- Trusted roman brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Custom Color Control:** Tintable formula lets you personalize your primer with universal colorants
- • **Fast-Track Your Makeover:** Quick 3-hour dry time means less waiting, more creating
- • **Durability Meets Precision:** Protects walls during double-cutting for perfect wallpaper seams
- • **Clean & Comfortable Application:** Low odor, no splatter, and easy water cleanup—ideal for any skill level
- • **Effortless Prep, Flawless Finish:** Preps bare drywall & painted surfaces for seamless wallpaper application

## Overview

PRO-977 White Wallpaper Primer by Roman is a premium pigmented acrylic primer designed for indoor wallcovering projects. It offers a fast 3-hour dry time, covers up to 450 square feet per gallon, and is tintable for customized finishes. Its durable, low-odor, and easy-to-clean formula ensures professional results while protecting walls during wallpaper installation and removal.

## Description

ROMAN’s PRO-977 Ultra Prime Pigmented Wallpaper promotes stripability and offers high hiding power for imperfect walls. PRO-977 is formulated to withstand double-cutting wallpaper. It is a low odor, zero VOC primer that can be tinted with up to 4 oz. of universal colorant to coordinate with your wallpaper. No splatter and enhances slip for easier pattern matching. PRO-977 can be used to prepare and prime walls for wallpaper or latex paint. Avoid freezing; store upright in a cool, dry place. Each order includes 1-gallon of PRO-977 that covers approximately 450 square feet depending on application and comes with a 1-year limited warranty. Providing quality products for over 75 years, ROMAN's brands are rated number one by professional wallpaper installers. Known as the leader in the industry, ROMAN was the first to introduce pre-mixed wallcovering adhesives, wallcovering primers, and many other innovative products in the wallcovering industry that is a standard on store shelves today.

Review: Worked out GREAT . Pre treatment ! - So easy a kid can do it! First picture shows my son who wanted to help update his room apply the paint . This was simple and the before part of applying his peel and stick wall paper shown in second photo . Good quality dries quickly and worth it!
Review: Product separated and pretty much unusable - Most of the one-star reviews here are for damaged shipping; they seem to have solved that problem by taping the can shut so it doesn’t open in transit. Mine arrived fine. HOWEVER, when I opened the can to use it, the product was separated - fluid on top and really thick paste below. Completely unusable as it was. I got a drill powered paint mixer and mixed it for nearly 30 min, which got it at least mixed, but still very lumpy. When applied to the wall, it left thick gobs and lumps everywhere. I diluted with some water, that got it a bit smoother, but still left little lumps all over. Ended up diluting way more than recommended just to get it to a usable consistency that could at least be painted or rolled on. Maybe I just got a bad batch or something, but as it was, this stuff was awful.

## Features

- IDEAL DRYWALL PRIMER - ROMAN White Acrylic Primer is excellent for priming over bare drywall and painted surfaces. Ready to hang wallcoverings after approximately 3 hours dry time
- STRIPPABLE AND TINTABLE - PRO-977 Ultra Prime Wallpaper Primer promotes strippability, helping wallpaper to be removed easily when it's time to redecorate. This matte white acrylic primer dries to a white finish and can be tinted with up to 4 ounces of universal colorant per gallon
- EASY TO USE - No matter what your project or skill level is, ROMAN Wallpaper Primer will yield superior performance. The low odor, no splatter, and easy clean up with water makes it perfect for anyone to use
- DURABLE - PRO-977 White Primer is specifically formulated to protect the wall during double-cutting applications in order to create the perfect seam. It offers approximately 400-450 square feet of durable coverage per gallon
- PREMIUM QUALITY - ROMAN Products has a long-standing successful record in personal and commercial construction projects. Our premium non-toxic wallpaper primer works on most surfaces and is easy to apply, protects the wall surface, and prevents splatter and odor

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000BUNJHA |
| Age Range Description | Adult |
| Best Sellers Rank | #21,711 in Industrial & Scientific ( See Top 100 in Industrial & Scientific ) #9 in Adhesive Primers |
| Brand | Roman |
| Brand Name | Roman |
| Color | White |
| Color Code | White |
| Container Type | Can |
| Coverage | Approx. 400-450 square feet per gallon |
| Customer Reviews | 4.0 out of 5 stars 75 Reviews |
| Dry Time In Hours | 3 |
| Finish Type | Flat / Matte |
| Full Cure Time | 3 Hours |
| Global Trade Identification Number | 00017104103018 |
| Included Components | 1-Gallon - White Wallpaper Primer & Sizing |
| Indoor Outdoor Usage | Indoor |
| Is Waterproof | False |
| Item Form | Liquid |
| Item Type Name | Ultra Prime White Wallpaper Primer |
| Item Volume | 1 Gallons |
| Item Weight | 11.3 Pounds |
| Manufacturer | Roman Decorating Products |
| Model Name | PRO-977 |
| Model Number | 10301 |
| Paint Type | Acrylic |
| Part Number | 10301 |
| Size | 1 Gallon |
| Special Feature | Non Toxic, Tintable |
| Special Features | Non Toxic, Tintable |
| Specific Uses For Product | For priming new drywall. Provides white background for hanging translucent wallcoverings. Excellent at preparing surface for double cutting. |
| Surface Recommendation | Walls |
| UPC | 017104103018 |
| Unit Count | 3780 Milliliters |
| Warranty Description | 1 Year Limited Warranty |
| Water Resistance Level | Water Resistant |

## Product Details

- **Brand:** Roman
- **Color:** White
- **Finish Type:** Flat / Matte
- **Item Volume:** 1 Gallons
- **Paint Type:** Acrylic
- **Size:** 128 Fl Oz (Pack of 1)
- **Special Feature:** Non Toxic, Tintable
- **Surface Recommendation:** Walls
- **Unit Count:** 128.0 Fluid Ounces

## Images

![PRO-977 Ultra Prime, White Wallpaper Prime - Image 1](https://m.media-amazon.com/images/I/71WHhRTAhJL.jpg)
![PRO-977 Ultra Prime, White Wallpaper Prime - Image 2](https://m.media-amazon.com/images/I/61LIJwX8dML.jpg)
![PRO-977 Ultra Prime, White Wallpaper Prime - Image 3](https://m.media-amazon.com/images/I/81gXrUYPODL.jpg)
![PRO-977 Ultra Prime, White Wallpaper Prime - Image 4](https://m.media-amazon.com/images/I/51LmGtOd1rL.jpg)
![PRO-977 Ultra Prime, White Wallpaper Prime - Image 5](https://m.media-amazon.com/images/I/61Tj3yoU0lL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Should i shake this before using?**
A: Yes, take it to a paint store or wherever you bought it, and have them shake it on their paint shaker. Great product!

**Q: Can I use what’s left over as a regular primer for paint?**
A: I’m not a professional, but, I’d think it would make a good primer as well!  It dries as a “satin ” finish and I would think any cover paint would adhere to it well.

**Q: Can this be used over existing wallpaper in order to paste new wallpaper on top?**
A: Yes, but you should not hang new wallpaper over existing wallpaper for a variety of reasons. See my book, Interior Architectural Painting: a tradesman’s guide, for more information.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Worked out GREAT . Pre treatment !
*by J***S on May 9, 2025*

So easy a kid can do it! First picture shows my son who wanted to help update his room apply the paint . This was simple and the before part of applying his peel and stick wall paper shown in second photo . Good quality dries quickly and worth it!

### ⭐ Product separated and pretty much unusable
*by T***M on February 14, 2025*

Most of the one-star reviews here are for damaged shipping; they seem to have solved that problem by taping the can shut so it doesn’t open in transit. Mine arrived fine. HOWEVER, when I opened the can to use it, the product was separated - fluid on top and really thick paste below. Completely unusable as it was. I got a drill powered paint mixer and mixed it for nearly 30 min, which got it at least mixed, but still very lumpy. When applied to the wall, it left thick gobs and lumps everywhere. I diluted with some water, that got it a bit smoother, but still left little lumps all over. Ended up diluting way more than recommended just to get it to a usable consistency that could at least be painted or rolled on. Maybe I just got a bad batch or something, but as it was, this stuff was awful.

### ⭐⭐⭐⭐⭐ Worked great!
*by B***N on March 12, 2026*

Seemed to work extremely well as a base for our Grasscloth project. We used several coats of this primer.

## Frequently Bought Together

- ROMAN PRO-977 White Wallpaper Primer - Pigmented Acrylic Primer for Wallcoverings and Home Improvement, Water-based - 1 Gallon, White
- Roman PRO-880 Wallpaper Adhesive & Paste for Any Wallcovering - Ultra Clear Strippable, 1 Gallon(330 sq. ft)
- ROMAN’s Wallpaper Smoothing Tool for Home Improvement, Wallpaper Smoother for Installation, 7.75-Inch Wide, Plastic, White

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-05-18*