---
product_id: 224653970
title: "It's Glow Prime Radiant Face Primer - Watermelon Extract | Hydrating Primer, Blurs Imperfections, Radiant Finish"
brand: "w7"
price: "$10.57"
currency: USD
in_stock: true
reviews_count: 13
category: "W7"
url: https://www.desertcart.us/products/224653970-its-glow-prime-radiant-face-primer-watermelon-extract-hydrating-primer
store_origin: US
region: United States of America
---

# Pore-minimizing blur Watermelon extract glow 100% cruelty-free It's Glow Prime Radiant Face Primer - Watermelon Extract | Hydrating Primer, Blurs Imperfections, Radiant Finish

**Brand:** w7
**Price:** $10.57
**Availability:** ✅ In Stock

## Summary

> 🍉 Glow like you mean it — flawless skin starts here!

## Quick Answers

- **What is this?** It's Glow Prime Radiant Face Primer - Watermelon Extract | Hydrating Primer, Blurs Imperfections, Radiant Finish by w7
- **How much does it cost?** $10.57 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/224653970-its-glow-prime-radiant-face-primer-watermelon-extract-hydrating-primer)

## Best For

- w7 enthusiasts

## Why This Product

- Trusted w7 brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Flawless Blur Effect:** Minimizes pores and imperfections for a smooth, camera-ready finish.
- • **Ethical Beauty Choice:** 100% cruelty-free, so you can glow guilt-free and join the conscious beauty movement.
- • **Natural Radiance Boost:** Infused with watermelon extract to deliver subtle pink undertones and a luminous glow.
- • **Long-Lasting Makeup Base:** Ensures foundation stays put all day without caking or fading.
- • **Professional London Design:** Crafted by expert makeup artists for a premium, sensitive-skin safe formula.

## Overview

W7 It's Glow Prime Radiant Face Primer is a lightweight, watermelon-infused lotion that minimizes pores and imperfections while creating a smooth, radiant base for makeup. Designed by London professionals, this cruelty-free primer enhances natural pink undertones, extends makeup wear, and suits all skin types for a luminous, flawless finish.

## Description

PORE MINIMIZING - Our blurring primer glides over skin, minimizing pores, blemishes and imperfections. Creating an even-looking smooth skin surface for makeup MAKEUP PRIMER - Contains natural fruit extract to provide pink undertones that easily blend for a light naturally beautiful complexion. Making makeup easy to apply, stay in place and look great for longer HOW & WHEN TO USE - Apply after moisturizer but before your foundation. Use a pea sized amount, gently working into your skin with your fingertips until it covers your face evenly. Then buff your foundation on top PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professional makeup artists. All our products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics CRUELTY FREE - W7 products are 100% cruelty free. None of our products are tested on animals

Review: Gives a nice glow - Really nice
Review: Good product - Very nice, gives your skin a nice glow under makeup. Goes on smoothly, and keeps makeup in place, through out the day. Excellent price. Recommend

## Features

- PORE MINIMIZING - Our blurring primer glides over skin, minimizing pores, blemishes and imperfections. Creating an even-looking smooth skin surface for makeup
- MAKEUP PRIMER - Contains natural fruit extract to provide pink undertones that easily blend for a light naturally beautiful complexion. Making makeup easy to apply, stay in place and look great for longer
- HOW & WHEN TO USE - Apply after moisturizer but before your foundation. Use a pea sized amount, gently working into your skin with your fingertips until it covers your face evenly. Then buff your foundation on top
- PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professional makeup artists. All our products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics
- CRUELTY FREE - W7 products are 100% cruelty free. None of our products are tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08FSSRNJJ |
| Benefits | Creates a smooth, glowing base for makeup application |
| Best Sellers Rank | 14,316 in Beauty ( See Top 100 in Beauty ) 53 in Face Primers |
| Brand | W7 |
| Brand Name | W7 |
| Colour | pink |
| Container Type | Jar |
| Country Of Origin | China |
| Coverage | radiant |
| Customer Reviews | 4.2 out of 5 stars 544 Reviews |
| Finish Type | Luminous |
| Global Trade Identification Number | 05060669898924 |
| Item Form | Lotion |
| Item Weight | 1 Grams |
| Item form | Lotion |
| Manufacturer | W7 Cosmetics (2014) Ltd |
| Manufacturer Part Number | ITSGLOW-06 |
| Material Type Free | Cruelty Free |
| Model Number | ITSGLOW-06-FBA |
| Number of Items | 1 |
| Package Type Name | Jar |
| Product benefits | Creates a smooth, glowing base for makeup application |
| Skin Tone | All |
| Skin Type | All |
| Skin tone | All |
| Skin type | All |
| Unit Count | 1 Count |

## Product Details

- **Brand:** W7
- **Colour:** pink
- **Item form:** Lotion
- **Item weight:** 1 Grams
- **Package information:** Jar
- **Package type:** Jar
- **Product benefits:** Creates a smooth, glowing base for makeup application
- **Skin tone:** All
- **Skin type:** All
- **Unit count:** 1 Count

## Images

![It's Glow Prime Radiant Face Primer - Watermelon Extract | Hydrating Primer, Blurs Imperfections, Radiant Finish - Image 1](https://m.media-amazon.com/images/I/51HOPWXk05L.jpg)

## Questions & Answers

**Q: Quiero saber por favor si sirve para cualquier color de piel.**
A: Si es para cualquier color de piel 🥰

## Customer Reviews

### ⭐⭐⭐⭐⭐ Gives a nice glow
*by J***E on 10 August 2026*

Really nice

### ⭐⭐⭐⭐ Good product
*by T***S on 16 August 2026*

Very nice, gives your skin a nice glow under makeup. Goes on smoothly, and keeps makeup in place, through out the day. Excellent price. Recommend

### ⭐⭐⭐⭐⭐ Very good as eye make up !
*by M***T on 17 August 2026*

I use this product as eye make up and it is very good for this although pretty awful as a face make up!

## Frequently Bought Together

- W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer
- W7 Legend Foundation - Creamy Liquid Foundation for Poreless, Semi-Matte Medium Coverage - 28ml (Buff)
- W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup

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**Shop now:** [https://www.desertcart.us/products/224653970-its-glow-prime-radiant-face-primer-watermelon-extract-hydrating-primer](https://www.desertcart.us/products/224653970-its-glow-prime-radiant-face-primer-watermelon-extract-hydrating-primer)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-08-21*