---
product_id: 219451512
title: "ALURAM Coconut Water Purple Shampoo for Women, Boosts Brightness, Banishes Brass, for All Hair Types"
brand: "aluram"
price: "$52.94"
currency: USD
in_stock: true
reviews_count: 10
category: "Aluram"
url: https://www.desertcart.us/products/219451512-aluram-coconut-water-purple-shampoo-for-women-boosts-brightness-banishes
store_origin: US
region: United States of America
---

# Clean, cruelty-free & sulfate-free formula Powerful purple pigment banishes brass Hydrating coconut water infusion ALURAM Coconut Water Purple Shampoo for Women, Boosts Brightness, Banishes Brass, for All Hair Types

**Brand:** aluram
**Price:** $52.94
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your hair game—shine bright, banish brass, and join the clean beauty revolution!

## Quick Answers

- **What is this?** ALURAM Coconut Water Purple Shampoo for Women, Boosts Brightness, Banishes Brass, for All Hair Types by aluram
- **How much does it cost?** $52.94 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/219451512-aluram-coconut-water-purple-shampoo-for-women-boosts-brightness-banishes)

## Best For

- aluram enthusiasts

## Why This Product

- Trusted aluram brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Sustainable Luxury:** Feel good about your routine with eco-conscious ingredients and packaging that respect the planet.
- • **Universal Hair Love:** Perfectly crafted for all hair types, including color-treated, blonde, grey, and damaged hair—embrace your natural or enhanced look.
- • **Salon-Grade Brilliance:** Boost brightness and neutralize yellow tones with high-impact purple pigments for vibrant, salon-fresh hair every wash.
- • **Clean Beauty Commitment:** Sulfate-free, paraben-free, and cruelty-free formula ensures your haircare is as ethical as it is effective.
- • **Nature-Powered Hydration:** Infused with coconut water and rose hips to deeply nourish and restore moisture, leaving hair silky and radiant.

## Overview

ALURAM’s Coconut Water Purple Shampoo is a salon-inspired, cruelty-free formula designed to hydrate and brighten all hair types. Infused with coconut water, rose hips, and biotin, it neutralizes brassy yellow tones with potent purple pigments while nourishing color-treated, blonde, and grey hair. Free from sulfates and parabens, this shampoo delivers vibrant, healthy shine with a clean conscience.

## Description

Aluram Best Sellers Visit the Store Aluram Best Sellers Visit the Store

Review: Clean Ingredients & the Power of Purple! - I stopped using my usual purple shampoo when I was diagnosed with frontal fibrosing alopecia, but since I have a mixture of very light-blond and white hair, I could see a difference within weeks--my hair began to take on that dreaded yellow hue. Still, I knew I had to be careful about what I put on my scalp--yellow hair is better than no hair, right? Even so, I kept looking. I was thrilled to find this purple shampoo made with clean ingredients! Not only does it pack all the power of purple and get rid of the dreaded yellow and brassiness, but it leaves hair healthy and shiny, yet clean and voluminous! This is by far the best purple shampoo I have ever used and it hasn't caused any problems at all with my alopecia! Thank you so much, ALURAM!
Review: This stuff really works!! - My good friend and regular hair guy always told me, “No, don’t go gray. It’ll make you look older.” But at 65, I was ready. When he had to go on sabbatical to recover from an extensive surgery, I went looking for someone to help me with just that. With everyone embracing the white/gray/silver natural color that comes to us all, I feel in good company. And I’m LOVING it. I’m about 100% white framing my face, 70% various grays everywhere else. The grow-out process was camouflaged with blonde highlights. That started in January. And I liked it, until those took on the dreaded brassy tones. Following my new gal’s advice, I landed on the purple shampoo that is the subject of this review. I’ve used it twice, last night and this morning, and didn’t do anything other than shampoo real well and immediately rinse off, and I’m so pleased with the results I’m already seeing. Price point is about average, with some less and some more. But I’ll be a repeat buyer of this one because it works! It gives great body to my piece-y cut. Smells good. Is seriously purple and thick. Not harsh at all. I love it. If you’re dealing with the dreaded brass, I highly recommend this shampoo. And if you’re debating embracing your wisdom (😉), go for it!!! It’s liberating, and I’m thrilled I did!!

## Features

- Coconut Water: Infused with nature's most perfect water for nourishment, hydration and shine; Experience unparalleled moisture and vitality with every wash
- By Stylists, for Stylists: This salon-inspired shampoo for women and men is designed for all hair types, including color-treated and damaged hair, to enhance health, strength, and vibrancy
- Unconditional and Uncomplicated: Cruelty-free, sulfate-free and paraben-free haircare, embracing the power of natural ingredients for your peace of mind
- Highly Pigmented: Eliminates yellow or brassy tones and enhances highlights; Rose Hips and Biotin nourish color treated, blonde and grey hair
- Clean Beauty, Clear Conscience: Commit to environmental responsibility with sustainable luxury haircare solutions

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B089256TRC |
| Active Ingredients | vitamin c |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #16,096 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #495 in Hair Shampoo |
| Brand | ALURAM |
| Brand Name | ALURAM |
| Customer Reviews | 4.6 out of 5 stars 1,224 Reviews |
| Hair Type | All |
| Item Dimensions | 3.2 x 3.2 x 8.3 inches |
| Item Form | Liquid |
| Item Weight | 13.44 ounces |
| Liquid Volume | 12 Fluid Ounces |
| Manufacturer | ALURAM |
| Manufacturer Part Number | 6501080 |
| Material Type Free | Paraben Free |
| Model Number | 6501080 |
| Number of Items | 1 |
| Other Special Features of the Product | Not Tested On Animals |
| Product Benefits | Neutralizes unwanted brassy warmth & eliminates dull, yellow tones in blonde and grey hair without stripping. |
| Recommended Uses For Product | Radiance |
| Scent | Unscented |
| Scent Name | Unscented |
| Suitable Hair Color | White |
| UPC | 810888024001 |
| Unit Count | 12.0 Fluid Ounces |

## Product Details

- **Brand:** ALURAM
- **Item Form:** Liquid
- **Hair Type:** All
- **Scent:** Unscented
- **Age Range (Description):** Adult

## Images

![ALURAM Coconut Water Purple Shampoo for Women, Boosts Brightness, Banishes Brass, for All Hair Types - Image 1](https://m.media-amazon.com/images/I/61owccr9fGL.jpg)

## Available Options

This product comes in different **Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Clean Ingredients & the Power of Purple!
*by L***S on January 12, 2026*

I stopped using my usual purple shampoo when I was diagnosed with frontal fibrosing alopecia, but since I have a mixture of very light-blond and white hair, I could see a difference within weeks--my hair began to take on that dreaded yellow hue. Still, I knew I had to be careful about what I put on my scalp--yellow hair is better than no hair, right? Even so, I kept looking. I was thrilled to find this purple shampoo made with clean ingredients! Not only does it pack all the power of purple and get rid of the dreaded yellow and brassiness, but it leaves hair healthy and shiny, yet clean and voluminous! This is by far the best purple shampoo I have ever used and it hasn't caused any problems at all with my alopecia! Thank you so much, ALURAM!

### ⭐⭐⭐⭐⭐ This stuff really works!!
*by K***L on June 27, 2024*

My good friend and regular hair guy always told me, “No, don’t go gray. It’ll make you look older.” But at 65, I was ready. When he had to go on sabbatical to recover from an extensive surgery, I went looking for someone to help me with just that. With everyone embracing the white/gray/silver natural color that comes to us all, I feel in good company. And I’m LOVING it. I’m about 100% white framing my face, 70% various grays everywhere else. The grow-out process was camouflaged with blonde highlights. That started in January. And I liked it, until those took on the dreaded brassy tones. Following my new gal’s advice, I landed on the purple shampoo that is the subject of this review. I’ve used it twice, last night and this morning, and didn’t do anything other than shampoo real well and immediately rinse off, and I’m so pleased with the results I’m already seeing. Price point is about average, with some less and some more. But I’ll be a repeat buyer of this one because it works! It gives great body to my piece-y cut. Smells good. Is seriously purple and thick. Not harsh at all. I love it. If you’re dealing with the dreaded brass, I highly recommend this shampoo. And if you’re debating embracing your wisdom (😉), go for it!!! It’s liberating, and I’m thrilled I did!!

### ⭐⭐⭐⭐⭐ Just WOW!
*by K***D on December 25, 2024*

During Covid I let my gray grow out. I had dyed my hair since I was in my early 20's which was 50+ years ago. I just got tired of the hassle and expense every 2 1/2 to 3 weeks. My hair didn't turn salt and pepper. It went completely white - yep, what my sister-in-law says that people spend a lot of money trying to achieve! Since Covid, I tried different purple shampoos and purple treatments. They worked ok but nothing mind-blowing. Recently I was close to running out (I only use the purple shampoo once a week). I read reviews of different purple shampoos and decided to try this one. Well, just WOW! - after ONE shampoo, leaving it on less than 5 minutes, my white hair is BRILLIANT, SOFT and so white! I will never go back to the other purple shampoos again. This stuff came out of the container PURE DEEP PURPLE! It doesn't take much either so don't apply a lot, just enough to get a good lathering to cover the hair. I miss my dark hair but at 72 I've accepted the white hair now. I'm just glad that I found a shampoo that will make my hair look like I've had it professionally altered as far as color. This stuff is amazing! I wish that both of my parents who had white hair in their senior years would have used this. It makes the hair absolutely gorgeous.

## Frequently Bought Together

- ALURAM Coconut Water Purple Shampoo for Women, Boosts Brightness, Banishes Brass, for All Hair Types
- ALURAM Coconut Water Volumizing Foam, Lightweight Volume & Flexible Hold, 7 Fl Oz
- ALURAM Coconut Water Moisturizing Shampoo for Men and Women, Clean Hydration and Shine for Medium to Coarse Textured Hair, 33.8 Fl Oz

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-10*