---
product_id: 21813653
title: "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "$32.98"
currency: USD
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.us/products/21813653-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-v38
store_origin: US
region: United States of America
---

# 3X shimmering highlights Vegan & ammonia-free formula 40% stronger hair bonds L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** $32.98
**Availability:** ✅ In Stock

## Summary

> 💜 Unleash your bold with intense violet shimmer—because ordinary is overrated!

## Quick Answers

- **What is this?** L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** $32.98 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/21813653-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-v38)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hydrate & Protect:** Power Shimmer Conditioner keeps color radiant and hair nourished week after week
- • **Strengthening Bond Care:** Includes Bonding Care Complex for up to 40% stronger hair
- • **Clean & Conscious Formula:** Ammonia, peroxide, paraben, and aluminum free for healthy hair
- • **Salon-Quality Shades at Home:** 50+ bold, fashion-forward colors—no appointment needed
- • **Brilliant Multi-Faceted Shine:** 3X shimmering highlights for head-turning vibrance

## Overview

L'Oreal Paris Feria V38 Violet Noir is a permanent hair color kit delivering multi-faceted shimmering results with 3X highlights. Featuring a vegan, ammonia-free formula and a Bonding Care Complex conditioner, it strengthens hair up to 40% while providing vibrant, long-lasting color inspired by cutting-edge fashion trends. Perfect for professionals seeking salon-quality, bold hair transformation at home.

## Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Review: R48 Red Velvet (Intense Deep Auburn) on medium-brown hair - I used R48 Red Velvet on natural medium-brown hair that had not been dyed before and the initial effect after dyeing was that it was much darker than before (but this lightened back to medium after a few washes) but the red color is brilliant and attractive. It has a slightly blue sheen undertone on brown hair which is a gorgeous contrast to the red color. It's very lovely in natural light, but it can be hard to see indoors depending on the lighting. I have seen some reviews voice concern about how dark it looks after dyeing but it will lighten up and just show the color after a few washes, so fear not if you don't like that! Another positive aspect of this dye is that it's very easy to clean up off of countertops and the tub. It will lift very easily with only cleaning vinegar. I was pleasantly surprised. Will buy again.
Review: Good color! Dye makes hair feel good ❤️ - Love this color. The red came out fast but it fades to a really pretty color! Cant complain and hair still feels strong and I like the conditioner it comes with also.

## Features

- Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
- Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0185LCB2A |
| ASIN  | B0185LCB2A |
| Best Sellers Rank | #326 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Hair Color |
| Brand Name | L'Oreal Paris |
| Color | V38 Violet Noir (Intense Deep Violet) |
| Container Type | Bottle |
| Customer Reviews | 4.4 4.4 out of 5 stars (51,943) |
| Global Trade Identification Number | 00071249317235 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Is Discontinued By Manufacturer  | No |
| Item Form | Kit |
| Item Weight | 0.61 Grams |
| Manufacturer | L'Oreal - Hair Color |
| Manufacturer  | L'Oreal - Hair Color |
| Material Features | Fragrance Free |
| Material Type Free | Ammonia Free,Peroxide Free,Aluminum Free,Paraben Free |
| Number of Items | 1 |
| Product Benefits | Nourishing |
| Product Dimensions  | 2.75 x 3.5 x 6.5 inches; 0.02 ounces |
| UPC | 071249317235 |
| UPC  | 071249317235 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** V38 Violet Noir (Intense Deep Violet)
- **Item Form:** Kit
- **Package Information:** Bottle
- **Product Benefits:** Nourishing

## Images

![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/811sNbCFkvL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit - Image 2](https://m.media-amazon.com/images/I/81Uqyo4BHEL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit - Image 3](https://m.media-amazon.com/images/I/81UeqYwpmrL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit - Image 4](https://m.media-amazon.com/images/I/61qvtNG5MGL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, V38 Violet Noir (Intense Deep Violet), Pack of 1 Hair Dye Kit - Image 5](https://m.media-amazon.com/images/I/71j-vf8Q1PL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?**
A: It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

**Q: Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?**
A: I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. 
I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again.
For best results with any home hair color:
First, wash and deep condition your hair a couple of days prior to coloring.
Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair.
After coloring wash your hair only in cool to lukewarm water. Don’t use hot water!
Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color.
Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. 
And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

**Q: does this help cover grey?**
A: It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

**Q: I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?**
A: I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde.
I still really miss my auburn color!

## Customer Reviews

### ⭐⭐⭐⭐⭐ R48 Red Velvet (Intense Deep Auburn) on medium-brown hair
*by F***X on March 16, 2026*

I used R48 Red Velvet on natural medium-brown hair that had not been dyed before and the initial effect after dyeing was that it was much darker than before (but this lightened back to medium after a few washes) but the red color is brilliant and attractive. It has a slightly blue sheen undertone on brown hair which is a gorgeous contrast to the red color. It's very lovely in natural light, but it can be hard to see indoors depending on the lighting. I have seen some reviews voice concern about how dark it looks after dyeing but it will lighten up and just show the color after a few washes, so fear not if you don't like that! Another positive aspect of this dye is that it's very easy to clean up off of countertops and the tub. It will lift very easily with only cleaning vinegar. I was pleasantly surprised. Will buy again.

### ⭐⭐⭐⭐⭐ Good color! Dye makes hair feel good ❤️
*by B***A on March 5, 2026*

Love this color. The red came out fast but it fades to a really pretty color! Cant complain and hair still feels strong and I like the conditioner it comes with also.

### ⭐⭐⭐⭐⭐ Safe for Pre-Lightened Hair !!
*by M***N on October 19, 2022*

This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V38 Violet Noir (Intense Deep Violet)
- L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5C Cool Medium Brown, Pack of 1, Hair Dye

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.us/products/21813653-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-v38](https://www.desertcart.us/products/21813653-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-v38)

---

*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-21*