---
product_id: 21804391
title: "Carson Dark & Lovely Fade Resist Hair Dye, 391 Brown Cinnamon"
brand: "softsheen"
price: "$20.65"
currency: USD
in_stock: true
category: "Soft Sheen"
url: https://www.desertcart.us/products/21804391-carson-dark-and-lovely-fade-resist-hair-dye-391-brown
store_origin: US
region: United States of America
---

# Up to 8 weeks vibrant color 3 fruit oils for deep nourishment Moisture Seal tech for double conditioning Carson Dark & Lovely Fade Resist Hair Dye, 391 Brown Cinnamon

**Brand:** softsheen
**Price:** $20.65
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with fade-proof, nourishing color! 🍂

## Quick Answers

- **What is this?** Carson Dark & Lovely Fade Resist Hair Dye, 391 Brown Cinnamon by softsheen
- **How much does it cost?** $20.65 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/21804391-carson-dark-and-lovely-fade-resist-hair-dye-391-brown)

## Best For

- softsheen enthusiasts

## Why This Product

- Trusted softsheen brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Tailored for You:** Specifically designed for relaxed and natural hair textures, celebrating unique styles
- • **Nourish & Protect:** Infused with shea, avocado & olive oils to deeply condition from root to tip
- • **100% Gray Coverage:** Permanent formula ensures flawless, full gray coverage for a confident look
- • **Silky, Shiny Finish:** Non-drip cream leaves hair irresistibly soft, shiny, and breakage-resistant
- • **Fade-Resistant Brilliance:** Enjoy rich, vibrant Brown Cinnamon color that lasts up to 8 weeks without dulling

## Overview

SoftSheen Carson Dark & Lovely Fade Resist Hair Dye in Brown Cinnamon delivers a permanent, fade-resistant color enriched with shea, avocado, and olive oils. Designed for relaxed and natural hair, it offers 100% gray coverage, up to 8 weeks of vibrant shine, and double conditioning with exclusive Moisture Seal technology, ensuring silky, breakage-resistant hair and a luxurious finish.

## Description

Fade Resist Rich Conditioning Color is an innovative formula that delivers vibrant, fade resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color that lasts up to 8 weeks Packaging May Vary. What you receive may not be what is reflected on site. #1 haircolor brand designed for women of color“Nielsen ScanTrack unit sales data for US women of African descent haircolor category Latest 52 weeks ending 11.09.19”

## Features

- Nourishing Color: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils shea, avocado and olive to provide intense nourishment from root to tip.
- Shiny and Silky: This permanent non drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair Shiny and Silky with luxurious, rich color lasts for up to 8 weeks.
- Vibrant and Conditioning Hair Color: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo in, spray and conditioning color options.
- Unique Looks: We help people of color celebrate Unique Looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- Softsheen Carson: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor made, superior products and services specially designed for their needs.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000K5E88U |
| Best Sellers Rank | #2,990 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #39 in Hair Color |
| Brand | SoftSheen |
| Brand Name | SoftSheen |
| Color | Brown Cinnamon 391 |
| Container Type | Bottle |
| Customer Reviews | 4.3 out of 5 stars 811 Reviews |
| Full Cure Time | 8 weeks |
| Global Trade Identification Number | 00075285000281 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Highlight | Permanent Hair Color with Moisture Mask, Fade Resistant Formula For Brillant Color & Shine, 100% Gray Coverage, Vegan Color |
| Item Weight | 1.6 ounces |
| Manufacturer | SoftSheen Carson |
| Manufacturer Part Number | SO-O0173300 |
| Material Features | Nourishing, Fade Resistant, Full Coverage |
| Model Number | CARSON046532 |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Conditioning |
| Recommended Uses For Product | Softness |
| Suitable Hair Color | Dark Brown |
| UPC | 075285000281 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** SoftSheen
- **Color:** Brown Cinnamon 391
- **Item Form:** Cream
- **Package Information:** Bottle
- **Product Benefits:** Conditioning

## Images

![Carson Dark & Lovely Fade Resist Hair Dye, 391 Brown Cinnamon - Image 1](https://m.media-amazon.com/images/I/817uN0LGxoL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Do u have to nleach your hair to use this dye?**
A: No, I didn't bleach my hair and the color came out looking good and the shade that I desired. My hair was dark brown before applying the dye.

**Q: Why is there a purchase limit on this product? When can I purchase again?**
A: That's a seller question as to their reason for limiting

**Q: Do you sell lifter for lightening?**
A: Yes, Dark and Lovely sells a bleaching kit.  Amazon sells it.

**Q: The fade resistant color comes with a conditioner to put in after the dying process. do i shampoo first before using the conditioner?**
A: Hi there! Thank you for your interest in our SoftSheen-Carson Dark and Lovely Fade Resist Rich Conditioning Color. This product contains ingredients in it that is cleansing your hair as you color. That is why it is not necessary for you to shampoo before conditioning after using our rich conditioning color. We hope this helps!

## Frequently Bought Together

- SoftSheen-Carson Dark and Lovely Fade Resist Rich Conditioning Hair Color, Permanent Hair Color, Up To 100 percent Gray Coverage, Brilliant Shine with Argan Oil and Vitamin E, Brown Cinnamon
- Creme of Nature, Exotic Shine Hair Color, 9.2 Light Caramel Brown, with Argan Oil from Morocco, 1 Application

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**Shop now:** [https://www.desertcart.us/products/21804391-carson-dark-and-lovely-fade-resist-hair-dye-391-brown](https://www.desertcart.us/products/21804391-carson-dark-and-lovely-fade-resist-hair-dye-391-brown)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-09-16*