--- product_id: 21577177 title: "Almay Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz | Skintone-matching foundation with SPF 15. Fragrance free. Dermatologist tested. Hypoallergenic." brand: "almay" price: "$36.48" currency: USD in_stock: true url: https://www.desertcart.us/products/21577177-almay-smart-shade-skintone-matching-makeup-300-straight-up-medium store_origin: US region: United States of America --- # Instant skin tone matching Hypoallergenic & fragrance-free SPF 15 broad-spectrum protection Almay Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz | Skintone-matching foundation with SPF 15. Fragrance free. Dermatologist tested. Hypoallergenic. **Brand:** almay **Price:** $36.48 **Availability:** ✅ In Stock ## Summary > 🎨 Unlock your perfect shade—because your skin deserves a foundation as smart as you are. ## Quick Answers - **What is this?** Almay Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz | Skintone-matching foundation with SPF 15. Fragrance free. Dermatologist tested. Hypoallergenic. by almay - **How much does it cost?** $36.48 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/21577177-almay-smart-shade-skintone-matching-makeup-300-straight-up-medium) ## Best For - almay enthusiasts ## Why This Product - Trusted almay brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Sun Smart Beauty:** SPF 15 broad-spectrum protection shields your skin while keeping your look fresh all day. - • **Clean & Conscious:** Cruelty-free and clean ingredients align with your ethical beauty values. - • **Skin-Safe Formula:** Dermatologist tested, hypoallergenic, fragrance-free, and oil-free for sensitive skin peace of mind. - • **Glow with Confidence:** Buildable medium coverage delivers a natural, luminous finish that enhances your skin’s radiance. - • **Flawless Match Every Time:** Innovative Tonemimic™ tech releases pigment to perfectly blend with your unique skin tone. ## Overview Almay Smart Shade Skintone Matching Makeup in 300 Straight Up Medium is a dermatologist-tested, hypoallergenic liquid foundation that uses Tonemimic™ technology to instantly adapt to your skin tone. Offering buildable medium coverage with a natural, luminous finish, it includes SPF 15 for sun protection and is fragrance-free, oil-free, and cruelty-free—ideal for sensitive skin and conscious beauty lovers. ## Description Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly! Our liquid foundation formula instantly transforms from a white cream to your ideal shade as you smooth it on—that’s the magic of our technology! Our Tonemimic™ technology uses tiny spheres that break open and release pigment as you blend them over your skin. You’ve got all the control with this hypoallergenic makeup, we promise: natural-looking, streak-free, medium-coverage foundation with a luminous glow that builds, so you get the exact coverage you want from this liquid base. We’re looking out for your skin: Smart Shade has SPF 15 broad-spectrum protection. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free ## Features - Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly! - The lightweight, buildable medium coverage liquid foundation formula starts out white and instantly transforms into your ideal foundation shade - Almay's Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin - As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free - Available in 6 skin-tone-adjusting shades for natural-looking, streak-free medium-coverage foundation with a luminous glow that builds ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00I50QVBO | | ASIN | B00I50QVBO | | Additional Features | Lightweight | | Age Range Description | Adult | | Best Sellers Rank | #5,610 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #63 in Foundation Makeup | | Brand Name | Almay | | Color | 300 Straight Up Medium | | Container Type | Bottle | | Country as Labeled | United States | | Coverage | Medium | | Customer Reviews | 4.6 4.6 out of 5 stars (1,457) | | Finish Types | Natural | | Global Trade Identification Number | 00309975603033 | | Item Dimensions | 1.88 x 0.81 x 4.5 inches | | Item Form | Liquid | | Item Weight | 1.44 ounces | | Item model number | 5603-03 | | Manufacturer | Revlon Consumer Products Corp. | | Manufacturer | Revlon Consumer Products Corp. | | Manufacturer Part Number | 5603-03 | | Material Type Free | Oil Free | | Model Number | 5603-03 | | Number of Items | 1 | | Package Type Name | Tube | | Product Benefits | Hypoallergenic | | Product Dimensions | 1.88 x 0.81 x 4.5 inches; 1.44 ounces | | Recommended Uses For Product | Sensitive Skin | | Skin Tone | Medium | | Skin Type | Sensitive | | Specialty | hypoallergenic | | Sun Protection | 15 sun_protection_factor | | UPC | 309975603033 | | UPC | 309975603033 | | Unit Count | 1 Fluid Ounces | ## Product Details - **Color:** 300 Straight Up Medium - **Item Form:** Liquid - **Material Type Free:** Oil Free - **Recommended Uses For Product:** Sensitive Skin - **Skin Type:** Sensitive ## Images ![Almay Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz | Skintone-matching foundation with SPF 15. Fragrance free. Dermatologist tested. Hypoallergenic. - Image 1](https://m.media-amazon.com/images/I/61JXsjUzcsL.jpg) ![Almay Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz | Skintone-matching foundation with SPF 15. Fragrance free. Dermatologist tested. Hypoallergenic. - Image 2](https://m.media-amazon.com/images/I/61q4IuIpP7L.jpg) ![Almay Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz | Skintone-matching foundation with SPF 15. Fragrance free. Dermatologist tested. Hypoallergenic. - Image 3](https://m.media-amazon.com/images/I/419XKdTPUnL.jpg) ![Almay Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz | Skintone-matching foundation with SPF 15. Fragrance free. Dermatologist tested. Hypoallergenic. - Image 4](https://m.media-amazon.com/images/I/616EyqVzNFL.jpg) ![Almay Smart Shade Skintone Matching Makeup, 300 Straight Up Medium, 1 fl oz | Skintone-matching foundation with SPF 15. Fragrance free. Dermatologist tested. Hypoallergenic. - Image 5](https://m.media-amazon.com/images/I/61nKDYBc6jL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Frequently Bought Together - Almay Skintone Matching Foundation, Smart Shade Face Makeup with SPF 15, Hypoallergenic, Oil-Free, Dermatologist-Tested, 300 Straight Up Medium, 1 fl oz - Almay Anti-Aging Foundation, Smart Shade Face Makeup with Hyaluronic Acid, Niacinamide, Vitamin C & E, Hypoallergenic-Fragrance Free, 300 Medium, 1 Fl Oz (Pack of 1) - Almay Pressed Powder, Skin Tone Matching, Hypoallergenic, Frageance Free, 100 My Best Light, 0.20 Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/21577177-almay-smart-shade-skintone-matching-makeup-300-straight-up-medium](https://www.desertcart.us/products/21577177-almay-smart-shade-skintone-matching-makeup-300-straight-up-medium) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-27*