---
product_id: 205954162
title: "Color Control Foam – Purple Toning for Blonde Hair | Toning foam for blonde and gray hair. Instantly rids strands of brassy yellow tones. Alcohol-free, crunch-free"
brand: "color wow"
price: "$55.14"
currency: USD
in_stock: true
reviews_count: 13
category: "Color Wow"
url: https://www.desertcart.us/products/205954162-color-control-foam-purple-toning-for-blonde-hair-toning-foam
store_origin: US
region: United States of America
---

# Crunch-free, soft & flexible styling texture Lavender-tinted foam neutralizes brassiness instantly Alcohol-free, gentle on hair & scalp Color Control Foam – Purple Toning for Blonde Hair | Toning foam for blonde and gray hair. Instantly rids strands of brassy yellow tones. Alcohol-free, crunch-free

**Brand:** color wow
**Price:** $55.14
**Availability:** ✅ In Stock

## Summary

> 💜 Say goodbye to brass, hello to brilliance!

## Quick Answers

- **What is this?** Color Control Foam – Purple Toning for Blonde Hair | Toning foam for blonde and gray hair. Instantly rids strands of brassy yellow tones. Alcohol-free, crunch-free by color wow
- **How much does it cost?** $55.14 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/205954162-color-control-foam-purple-toning-for-blonde-hair-toning-foam)

## Best For

- color wow enthusiasts

## Why This Product

- Trusted color wow brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Alcohol-Free Formula:** Protects hair from dryness and damage while maintaining vibrant, healthy color.
- • **Mess-Free Application:** Use on wet or dry hair—no staining, no rinsing, just effortless toning and styling.
- • **Smart Foam Technology:** Rosin-based texture delivers soft, bouncy, and flexible hold without stiffness or crunch.
- • **Versatile Color Control:** Also available in blue foam for brunettes, ensuring every shade stays brilliantly fresh.
- • **Instant Brassiness Eraser:** Lavender foam targets and neutralizes yellow tones on contact for salon-fresh blonde & gray hair.

## Overview

Color Control Purple Toning + Styling Foam by COLOR WOW is a 200ml alcohol-free, lavender-tinted foam designed to instantly neutralize brassy yellow tones in blonde and gray hair. Unlike traditional purple shampoos, it offers a mess-free, no-sticky styling experience with a unique rosin-based formula that keeps hair soft, flexible, and protected from breakage. Suitable for use on wet or dry hair, it delivers salon-quality toning and styling in one easy step.

## Description

Product Description Color Control Toning & Styling Foam is a light-blue-tinted foam that instantly helps neutralize brassy tones and rid dark hair shades (brunette and black) of unwanted orange-y tones. Unlike dark blue shampoos that leave inky stains and are massaged into your scalp, this foam is a cleaner, easier, healthier option to keep brunette hair looking rich and bright. A quantum leap from sticky, old-fashioned mousse that make your hair stiff and crispy, this “smart foam” uses “rosins” (a natural, rubber-like substance derived from trees) and not typical “resins” (stiff, acrylic polymers) to give your hair soft, flexible texture to make styling easier and protect against breakage. Brand Story Color WOW, the first professional range of breakthrough haircare technologies that not only keeps your color first-day fresh but makes it easy to achieve sexy

Review: Works great - This product worked very well, although it made my hair really dry, but it definitely got all of the brassiness out of my hair. I am about a level 7 blonde or a level 8 blonde. I first got in the shower and washed my hair then I got out and I put my hair in a towel. Let it soak in the towel and then I took it out and blowdried it just a little bit and then then I added the product and then I blowdried the rest of my hair. 💗
Review: works like a charm! - This stuff worked immediately and perfectly. The gray hair at the sides of my head was turning yellowish. The instructions said the yellower the hair, the drier it should be when you use the product. So I used it on the sides after towel-drying the sides well, then combed more product through the rest of my hair (which was a little damper). Result: Beautiful silver color with NO yellow at all! This is so much better than the purple shampoo and conditioner I used to use, which didn't do nearly as well as WOW. (That stuff also permanently stained the white non-slip strips I had put on my tub floor.)

## Features

- Lavender-tinted foam neutralizes yellow and brassy tones instantly
- No-mess alternative to purple shampoo (use on wet or dry hair)
- Never sticky, stiff or crunchy for shiny, bouncy, supple results
- Blue Foam also available for Brunette hair

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B087XP9W8J |
| Best Sellers Rank | #43,318 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #363 in Hair Color |
| Brand Name | COLOR WOW |
| Customer Reviews | 3.9 out of 5 stars 1,113 Reviews |
| Global Trade Identification Number | 05060150185625 |
| Hair Type | All |
| Item Form | Foam |
| Item Volume | 200 Milliliters |
| Item Weight | 0.5 Pounds |
| Liquid Volume | 200 Milliliters |
| Manufacturer | AmazonUs/FEDM1 |
| Material Type Free | Alcohol Free |
| Number of Items | 1 |
| Product Benefits | “Smart foam” gives hair soft, flexible texture to make styling easier and protect against breakage. Alcohol-free. Product Benefits “Smart foam” gives hair soft, flexible texture to make styling easier and protect against breakage. Alcohol-free. See more |
| Scent | Lavender |
| Scent Name | Lavender |
| UPC | 884486148049 |
| Unit Count | 6.8 Fluid Ounces |

## Product Details

- **Hair Type:** All
- **Liquid Volume:** 200 Milliliters
- **Material Type Free:** Alcohol Free
- **Scent:** Lavender

## Images

![Color Control Foam – Purple Toning for Blonde Hair | Toning foam for blonde and gray hair. Instantly rids strands of brassy yellow tones. Alcohol-free, crunch-free - Image 1](https://m.media-amazon.com/images/I/41fA6zffgYL.jpg)

## Questions & Answers

**Q: Does the hair color revert back on the next wash or is it a permanent color tone change?**
A: It’s just a tone not a color so it will shine ur color not change it , the color of foam does not change ur color it’s like the purple to eliminate brass tone from blond hair , hope this helps

**Q: Can I use this product if I also am using dream coat?**
A: Yes, all their products r compadable, I have just about all their products & use them together.

**Q: Can the carb cocktail be used with the color wow blue color control foam?**
A: Yes, you can use those two products together.  You will first apply the Carb Cocktail, then the Color Control Foam, comb through and heat style.  The Carb Cocktail is heat activated while the Foam is not.

**Q: How many washes does it last?**
A: Just one, it also is a little drying so I would also use a serum or leave in conditioner when using this product.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Works great
*by S***Y on June 30, 2025*

This product worked very well, although it made my hair really dry, but it definitely got all of the brassiness out of my hair. I am about a level 7 blonde or a level 8 blonde. I first got in the shower and washed my hair then I got out and I put my hair in a towel. Let it soak in the towel and then I took it out and blowdried it just a little bit and then then I added the product and then I blowdried the rest of my hair. 💗

### ⭐⭐⭐⭐⭐ works like a charm!
*by S***L on December 7, 2023*

This stuff worked immediately and perfectly. The gray hair at the sides of my head was turning yellowish. The instructions said the yellower the hair, the drier it should be when you use the product. So I used it on the sides after towel-drying the sides well, then combed more product through the rest of my hair (which was a little damper). Result: Beautiful silver color with NO yellow at all! This is so much better than the purple shampoo and conditioner I used to use, which didn't do nearly as well as WOW. (That stuff also permanently stained the white non-slip strips I had put on my tub floor.)

### ⭐ Dries out and damages hair with major tangles
*by L***S on January 16, 2026*

Disaster. And other reviews have had the same experience. Used as directed and it dried out my hair (I had just deep conditioned so that was a waste) and I could NOT get a comb thru it or blow it dry without major tangles I had to stop and carefully comb out lest my hair would have been ripped out. I used about an egg sized amount for all of my long hair too. Its not very pigmented either so did nothing to tone me and I was just a tad golden to start with. Puts a weird coating on your hair that stays. Ridiculous, you will be sad if you use it on long hair and your hair turns to straw. I had to wash my hair again just to remove the product and stop the breakage when I combed thru it and my hair was not badly damaged beforehand. I can't believe anyone is getting good results with this. Also, I used the dream filter spray ONE time and it completely stripped any toner i had on my hair. So beware, that product is supposed to to remove hard water deposits, well it operates like a clarifying spray and strips your toner. So disappointed in both of these products. Come to think of it I have yet to find a WOW product that actually works for anything.

## Frequently Bought Together

- COLOR WOW Color Control Purple Toning + Styling Foam – Instantly rids Blonde & Gray hair of brassy, yellow tones, Alcohol free, crunch free styling
- COLOR WOW Dream Cocktail Coconut Infused Leave-in Treatment – Silky, Supple, Frizz-Free Hair | Blow Dry Boost + Heat Protectant

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-08-02*