---
product_id: 204781040
title: "Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1)"
brand: "maidenform"
price: "$80.99"
currency: USD
in_stock: true
reviews_count: 13
category: "Maidenform"
url: https://www.desertcart.us/products/204781040-maidenform-womens-pure-genius-racerback-bra-full-coverage-bra-pack
store_origin: US
region: United States of America
---

# SmartZone cups for targeted shaping Convenient hidden front closure Silky-smooth nylon-elastane blend Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1)

**Brand:** maidenform
**Price:** $80.99
**Availability:** ✅ In Stock

## Summary

> 👗 Elevate your everyday with support that works as hard as you do!

## Quick Answers

- **What is this?** Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) by maidenform
- **How much does it cost?** $80.99 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/204781040-maidenform-womens-pure-genius-racerback-bra-full-coverage-bra-pack)

## Best For

- maidenform enthusiasts

## Why This Product

- Trusted maidenform brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Chic Racerback Elegance:** Floral lace racerback not only adds a stylish edge but also prevents slipping straps—say goodbye to constant adjustments.
- • **Front Closure Convenience:** Hidden hook-and-eye front closure makes dressing seamless and hassle-free—perfect for busy professionals on the go.
- • **Effortless All-Day Comfort:** Soft, breathable fabric with a perfect nylon-elastane mix keeps you feeling fresh from morning meetings to after-hours.
- • **SmartZone Shaping Technology:** Lightly lined cups sculpt and lift exactly where you need it, delivering a sleek silhouette under any top.
- • **Flawless Full Coverage Support:** Designed with extra coverage and underwire support, this bra ensures confidence and comfort in every outfit.

## Overview

The Maidenform Pure Genius Racerback Bra combines high-performance materials and smart design features like SmartZone shaping cups, a stylish floral lace racerback, and a hidden front closure to deliver full coverage, superior support, and all-day comfort. Perfect for the modern professional woman seeking both function and flair in her lingerie wardrobe.

## Description

Extending the full coverage category with our new pure genius t-back with/lace. This new addition is fun and sporty, yet sexy and soft. With its built in sling for ultimate support and added coverage it is versatile for a variety of wardrobe options.

Review: Best bras ever - Had these for years. They’re the best bras ever. Front closure only and razerback means straps never move
Review: Best racerback for modest cup sizes - I have always had issues with regular bras with straps always falling off my shoulders. This bra is a perfect fit in terms of cup shape and size (I am a rather modest B and this shape size is very complementary) and the racerback straps on the back are both elegant and comfortable - something many other racerback bras lack. This model was available in UK shops some years ago in black and white, but my pairs are getting quite worn now, so I am very happy to see this model is available again and in more colour options.

## Features

- QUALITY FABRIC – Maidenform One Fab Fit racerback T-shirt bra is crafted from a silky-smooth nylon blend. (Cups: 76% Nylon/24% Elastane; Lace: 90% Nylon/10% Elastane)
- EXTRA COVERAGE – This laced-trimmed T-shirt bra features extra coverage for all the support you’ll need.
- RACERBACK – Maidenform One Fab Fit T-shirt bra is designed with a gorgeous floral lace racerback for added support. Flattering side wings help smooth you.
- SMARTZONE CUPS – Maidenform SmartZone cups give you fabulous shaping where you need it. The lightly lined design gives you the perfect amount of support.
- FRONT CLOSURE – Easy on-and-off, this racerback T-shirt bra features a hidden front hook-and-eye closure..ADJUSTABLE STRAPS – This full coverage T-shirt bra offers soft adjustable straps for the perfect fit..MACHINE WASH – Easy cleaning, simply toss this women’s racerback T-shirt bra in the washing machine for a quick refresh.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0079VL61A |
| ASIN  | B00GYTLVCM |
| Age Range Description | Adult |
| Apparel Closure Orientation | Front |
| Back Style | Racerback |
| Best Sellers Rank | 62,183 in Fashion ( See Top 100 in Fashion ) 567 in Women's Everyday Bras |
| Bra Cup Coverage | Full Coverage |
| Bra Design | T-Shirt |
| Bra Padding Level | Medium |
| Brand Name | Maidenform |
| Closure Type | Hook and Eye |
| Colour | Beige |
| Customer Reviews | 4.2 4.2 out of 5 stars (23,934) |
| Customer reviews | 4.2 4.2 out of 5 stars (23,934) |
| Date First Available  | 8 Aug. 2005 |
| Department  | Women's |
| Fabric Type | Cups: 79% Nylon, 21% Elastane; Lace: 90% Nylon, 10% Elastane |
| Fit Type | fitted |
| Global Trade Identification Number | 00014671845457 |
| Item Type Name | Everyday Bra |
| Item Weight | 2.9 Ounces |
| Item model number  | 07112 |
| Manufacturer | Maidenform Inc. - Bras |
| Manufacturer  | Maidenform |
| Material Type | Nylon/elastane |
| Model Name | Racerback Bra With Shaping & Support, One Fab Fit Underwire Bras for Women, Lightly Lined, Front Closure |
| Model Number | 07112 |
| Neck Style | Scallop |
| Occasion Type | Birthday, Wedding |
| Opacity / Transparency | Opaque |
| Pattern | Solid |
| Pattern Description | Floral |
| Product Care Instructions | Hand Wash Only |
| Product Dimensions  | 33.02 x 20.32 x 2.54 cm; 199.58 g |
| Release date  | 10 Nov. 2013 |
| Season and Collection Year | Year-round |
| Sport Type | [POSSIBLY] High-Impact Sports |
| Strap Type | Racerback |
| Style Name | Racerback Bra With Shaping & Support, One Fab Fit Underwire Bras for Women, Lightly Lined, Front Closure |
| Support Level | High Support |
| Total Product Quantity | 1 count |
| UPC | 014671845457 196988446715 |
| Underwire Type | Wired |
| Unit Count | 1.0 count |

## Images

![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 1](https://m.media-amazon.com/images/I/71Z5N-7gkNL.jpg)
![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 2](https://m.media-amazon.com/images/I/816-SuUhjpL.jpg)
![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 3](https://m.media-amazon.com/images/I/814F1Ji884L.jpg)
![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 4](https://m.media-amazon.com/images/I/81Zsc8uo6OL.jpg)
![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 5](https://m.media-amazon.com/images/I/71YQcNo6dNL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is this padded and push up?**
A: Slightly padded. (Nipples don't show)   Not push up

**Q: Is this padded and push up?**
A: It’s padded (not heavily) but not push-up, it’s more full coverage

**Q: does this have underwire?**
A: Hello and thank you for your message. Yes, this item does indeed have an underwire.  Thank you.

**Q: Is there extra cup lining to accomodate a insert?**
A: No. My experience these days, is that the nicer bras no longer have the ability to remove or insert padding.  Hope that helps.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best bras ever
*by A***R on 16 May 2025*

Had these for years. They’re the best bras ever. Front closure only and razerback means straps never move

### ⭐⭐⭐⭐⭐ Best racerback for modest cup sizes
*by M***A on 2 September 2019*

I have always had issues with regular bras with straps always falling off my shoulders. This bra is a perfect fit in terms of cup shape and size (I am a rather modest B and this shape size is very complementary) and the racerback straps on the back are both elegant and comfortable - something many other racerback bras lack. This model was available in UK shops some years ago in black and white, but my pairs are getting quite worn now, so I am very happy to see this model is available again and in more colour options.

### ⭐⭐⭐⭐ fairly tight fit though not enough to send back
*by H***D on 12 May 2021*

I was not happy that this bra arrived with dirty marks on it. I finally decided I would wash it rather than return it so I hope the marks will come off. I was very glad to find this as I have purchased similar ones in the US but find front opening bras difficult to obtain in the UK. Not sure why as they make much more sense!

## Frequently Bought Together

- Maidenform Women's One Fab Fit Everyday Full Coverage Racerback Bra
- Maidenform Women's One Fab Fit Underwire Bra, Convertible Bra
- Maidenform Women's Comfort Devotion Full Coverage Underwire T-Shirt Bra

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-05-09*