---
product_id: 1978592
title: "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 56 Brilliant Bordeaux (Auburn Brown), Pack of 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "$34.91"
currency: USD
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.us/products/1978592-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-56
store_origin: US
region: United States of America
---

# Long-lasting vibrant color 3X shimmering highlights Hydrating Power Shimmer Conditioner L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 56 Brilliant Bordeaux (Auburn Brown), Pack of 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** $34.91
**Availability:** ✅ In Stock

## Summary

> ✨ Turn heads with every shimmer – your bold new look awaits!

## Quick Answers

- **What is this?** L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 56 Brilliant Bordeaux (Auburn Brown), Pack of 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** $34.91 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/1978592-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-56)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle on Hair:** Power Shimmer Conditioner nourishes and hydrates, preventing damage and dryness.
- • **Fade-Defying Formula:** Enjoy bold, vibrant color that lasts, keeping your look fresh and Instagram-ready.
- • **Salon-Quality at Home:** Custom-blended shades by L'Oreal master colorists—no appointment needed.
- • **Gray Coverage & Versatility:** Covers grays flawlessly while offering a spectrum from subtle auburn to bold reds.
- • **Brilliant Multi-Faceted Shine:** Experience 3X highlights for a dazzling, prismatic color that turns heads.

## Overview

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in 56 Brilliant Bordeaux delivers a salon-inspired, long-lasting auburn brown shade with 3X shimmering highlights. This permanent hair dye kit includes a hydrating Power Shimmer Conditioner that protects hair from damage while enhancing color vibrancy and gray coverage, making it perfect for millennials seeking bold, fashion-forward hair transformations at home.

## Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Review: Vibrant color - This review is for Cherry Crush. I previously had black dye in my hair which I stripped out (without bleach) about 3 weeks prior to using this dye. As you can see my hair was a light Auburn/patchy blonde with dark roots. I decided I wanted to stay dark so I went with this shade from a TikTok video I saw. This kit is easy to use, comes with shampoo along with conditioner which is nice. I’ve read many reviews saying that it fades fast, that is to be expected with any box dye kit in my opinion and the history of your hair plays a huge role in longevity of product. Overall I have no complaints. My hair feels soft and I feel the color was true to the description.
Review: Hot Chili (YAY) - Wow!! This stuff is incredible. I was using feria in the blood moon shade forever but it was frying my hair due to the need to frequently redye to freshen my red. This color (hot chili) felt like a new formula that was so much gentler on my hair but delivered a gorgeous rich red that was consistent from my dark brown roots to my previously colored hair. It also gave me 100% grey coverage. I used this about 5 weeks ago and my red is still going strong, though I do use a color depositing conditioner every couple of weeks to freshen my color up. Strongly recommend!

## Features

- L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
- LONG LASTING HAIR COLOR: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, & root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- Multi-Faceted Shimmering Color
- It never wrecks or ravages

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B004INCW88 |
| Batteries  | 1 P76 batteries required. |
| Best Sellers Rank | #348 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (51,519) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | 071249230077 |
| Manufacturer  | L'Oreal Paris |
| Product Dimensions  | 2.8 x 3.6 x 6.6 inches; 8.1 ounces |
| UPC  | 071249230077 |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 56 Brilliant Bordeaux (Auburn Brown)
- **Item Form:** Kit
- **Package Information:** Box
- **Product Benefits:** Hair Coloring

## Images

![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 56 Brilliant Bordeaux (Auburn Brown), Pack of 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81X7EmQ5S1L.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 56 Brilliant Bordeaux (Auburn Brown), Pack of 1 Hair Dye Kit - Image 2](https://m.media-amazon.com/images/I/81hASdbDBsL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 56 Brilliant Bordeaux (Auburn Brown), Pack of 1 Hair Dye Kit - Image 3](https://m.media-amazon.com/images/I/81drR1QWH-L.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 56 Brilliant Bordeaux (Auburn Brown), Pack of 1 Hair Dye Kit - Image 4](https://m.media-amazon.com/images/I/61qvtNG5MGL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 56 Brilliant Bordeaux (Auburn Brown), Pack of 1 Hair Dye Kit - Image 5](https://m.media-amazon.com/images/I/71hHfMKsa5L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is this warmer auburn brown hair color meant for dark brown hair?**
A: Hello, thanks for reaching out!  Feria #56 Brilliant Bordeaux is designed to lighten natural dark hair up to 2 levels. Feria is known for shimmering color & edgy colors. We hope you enjoy using it!

**Q: What a good conditioner to get for hair dye hair??**
A: If I were you, I’d look for a shampoo & conditioner that’s for your hair color. I believe they have a color deposit that help your color last longer. Just type ‘conditioner for your color hair’ and see what’s listed. Read the reviews.

**Q: will auburn brown darken my light orange hair?**
A: Yes

**Q: Is this the same formulation as Brilliant Boudreaux? I see the photo of the model has changed.**
A: Hi there! We appreciate your interest in L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Haircolor. This is the shade 56 Brilliant Bordeaux. We hope this was helpful.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Vibrant color
*by A***R on February 6, 2026*

This review is for Cherry Crush. I previously had black dye in my hair which I stripped out (without bleach) about 3 weeks prior to using this dye. As you can see my hair was a light Auburn/patchy blonde with dark roots. I decided I wanted to stay dark so I went with this shade from a TikTok video I saw. This kit is easy to use, comes with shampoo along with conditioner which is nice. I’ve read many reviews saying that it fades fast, that is to be expected with any box dye kit in my opinion and the history of your hair plays a huge role in longevity of product. Overall I have no complaints. My hair feels soft and I feel the color was true to the description.

### ⭐⭐⭐⭐⭐ Hot Chili (YAY)
*by C***E on January 23, 2026*

Wow!! This stuff is incredible. I was using feria in the blood moon shade forever but it was frying my hair due to the need to frequently redye to freshen my red. This color (hot chili) felt like a new formula that was so much gentler on my hair but delivered a gorgeous rich red that was consistent from my dark brown roots to my previously colored hair. It also gave me 100% grey coverage. I used this about 5 weeks ago and my red is still going strong, though I do use a color depositing conditioner every couple of weeks to freshen my color up. Strongly recommend!

### ⭐⭐⭐⭐⭐ Beautiful color
*by J***J on February 3, 2026*

I received a lot of compliments on this color. It was a little dark at first but faded nicely after the 2nd wash.

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 56 Brilliant Bordeaux (Auburn Brown), Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7LA Lightest Auburn, Pack of 1, Hair Dye

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-02-18*