---
product_id: 1933403
title: "Pure White 20 Volume Hair Developers for Lightening & Gray Coverage"
brand: "clairol professional"
price: "$10.97"
currency: USD
in_stock: true
reviews_count: 13
category: "Clairol Professional"
url: https://www.desertcart.us/products/1933403-pure-white-20-volume-hair-developers-for-lightening-and-gray
store_origin: US
region: United States of America
---

# 3-year stability for long shelf life 20 Volume for optimal lift power Creamy consistency for smooth application Pure White 20 Volume Hair Developers for Lightening & Gray Coverage

**Brand:** clairol professional
**Price:** $10.97
**Availability:** ✅ In Stock

## Summary

> ⚡ Elevate your color game with flawless lift and coverage!

## Quick Answers

- **What is this?** Pure White 20 Volume Hair Developers for Lightening & Gray Coverage by clairol professional
- **How much does it cost?** $10.97 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/1933403-pure-white-20-volume-hair-developers-for-lightening-and-gray)

## Best For

- clairol professional enthusiasts

## Why This Product

- Trusted clairol professional brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle on Skin & Hair:** Protective conditioners minimize irritation while maximizing results
- • **Long-Lasting Freshness:** Stabilized formula maintains potency for up to 3 years
- • **Precision Lift Control:** Choose 10, 20, or 30 volume for tailored lightening power
- • **Silky Smooth Application:** Creamy formula glides effortlessly for bowl-and-brush or bottle use
- • **Salon-Grade Gray Coverage:** Delivers superior gray coverage with permanent color compatibility

## Overview

Clairol Professional Pure White 20 Volume Hair Developer is a creamy, salon-grade formula designed for use with permanent colors and lighteners. Offering a balanced 20 volume lift, it ensures superior gray coverage and gentle lightening with protective conditioners. Its stable formula lasts up to 3 years, making it a trusted choice for professional and at-home colorists seeking consistent, vibrant results.

## Description

Clairol Professional pure white creme developer contains protective conditioners and emollients and is stabilized for 3 years. It is designed for use with permanent colors, and also perfect for use with all powder and liquid lighteners. Its creamy consistency makes it ideal for bowl-and-brush or bottle application. 10 volume for gentle lift. 20 volume for normal lift. 30 volume for extra lift.

Review: BLACK TO PLATINUM BROWS. - This works really well and it doesn’t irritate my skin. I leave it on for 30 and then repeat for 15 minutes for PERFECT platinum brows. It doesn’t irritate my skin or anything. I LOVE IT 😍
Review: Works great - Did a good job of carefully lightening hair

## Features

- It is designed for use with permanent colors
- Its creamy consistency makes it ideal for bowl-and-brush or bottle application
- 10 volume for gentle lift
- 20 volume for normal lift
- 30 volume for extra lift

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000FVHRTQ |
| Best Sellers Rank | #4,603 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color Developers |
| Brand | Clairol Professional |
| Brand Name | Clairol Professional |
| Color | Pure White 20vol Crème Developer, 2 oz. |
| Container Type | Bottle |
| Customer Reviews | 4.7 out of 5 stars 5,769 Reviews |
| Full Cure Time | 3 Years |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Item Form | Cream |
| Manufacturer | Clairol Professional |
| Manufacturer Part Number | CI-PWCD-20VOL8Z |
| Material Features | Permanent |
| Model Number | CI-PWCD-20VOL8Z |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Standard lightening action, superior gray coverage |
| Recommended Uses For Product | Professional Salon & Spa |
| UPC | 070018114396 |
| Unit Count | 2 Fluid Ounces |

## Product Details

- **Brand:** Clairol Professional
- **Color:** Pure White 20vol Crème Developer, 2 oz.
- **Item Form:** Cream
- **Package Information:** Bottle
- **Product Benefits:** Standard lightening action, superior gray coverage

## Images

![Pure White 20 Volume Hair Developers for Lightening & Gray Coverage - Image 1](https://m.media-amazon.com/images/I/619UTHPpW+L.jpg)

## Available Options

This product comes in different **Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ BLACK TO PLATINUM BROWS.
*by P***! on April 24, 2026*

This works really well and it doesn’t irritate my skin. I leave it on for 30 and then repeat for 15 minutes for PERFECT platinum brows. It doesn’t irritate my skin or anything. I LOVE IT 😍

### ⭐⭐⭐⭐⭐ Works great
*by I***Y on May 14, 2026*

Did a good job of carefully lightening hair

### ⭐⭐⭐⭐⭐ Quality
*by G***E on May 29, 2026*

This is a solid product it’s been around for many decades. As long as their formula is the same? I will continue to patronize it.

## Frequently Bought Together

- Clairol Professional Pure White 20 Volume Hair Developers for Lightening & Gray Coverage
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**Shop now:** [https://www.desertcart.us/products/1933403-pure-white-20-volume-hair-developers-for-lightening-and-gray](https://www.desertcart.us/products/1933403-pure-white-20-volume-hair-developers-for-lightening-and-gray)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-06-21*