--- product_id: 192951399 title: "Goldwell RR@ALL ELUMEN Long Lasting Hair Colour, Oxidant Free, Pure Red, 200 ml" brand: "goldwell" price: "$64.97" currency: USD in_stock: true reviews_count: 13 category: "Goldwell" url: https://www.desertcart.us/products/192951399-goldwell-rr-all-elumen-long-lasting-hair-colour-oxidant-free store_origin: US region: United States of America --- # 37% more shine 76% more colour intensity Oxidant & ammonia free Goldwell RR@ALL ELUMEN Long Lasting Hair Colour, Oxidant Free, Pure Red, 200 ml **Brand:** goldwell **Price:** $64.97 **Availability:** ✅ In Stock ## Summary > 💥 Turn heads with pure, powerful red that lasts and shines! ## Quick Answers - **What is this?** Goldwell RR@ALL ELUMEN Long Lasting Hair Colour, Oxidant Free, Pure Red, 200 ml by goldwell - **How much does it cost?** $64.97 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/192951399-goldwell-rr-all-elumen-long-lasting-hair-colour-oxidant-free) ## Best For - goldwell enthusiasts ## Why This Product - Trusted goldwell brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Intense Shine Boost:** Up to 37% more shine for that enviable, glossy finish. - • **Damage-Free Colouring:** No peroxide or ammonia means your hair stays healthy and strong. - • **Eco-Conscious Innovation:** Advanced technology delivering powerful colour without harsh chemicals. - • **Vibrant, Long-Lasting Red:** Experience pure, bold red that stays vivid without fading. - • **Salon-Quality Results at Home:** Achieve professional-grade shine and colour with effortless application. ## Overview Goldwell RR@ALL ELUMEN Pure Red is a 200ml high-performance, oxidant- and ammonia-free permanent hair colour that delivers up to 76% more colour intensity and 37% more shine compared to traditional oxidising dyes. Designed for damage-free, vibrant, and long-lasting results, it offers salon-quality finish with easy at-home application. ## Description Product Description Goldwell elumen all level Pure Red hair colour is an innovative, high-performance hair colour with new technology. This is extra bright, shiny and durable Hair colour without damage, since no peroxide and no ammonia is used. Long lasting direct dyes. Refilling of damaged areas inside the hair. Ingredients Water Directions Apply hair colour evenly to dry, clean hair. Leave hair colour on for the recommended time before rinsing. Review: Great product - Great, a change from my usual brand. Loads of comments of how good it looks. Review: Great colour - Having initially had my colour added at the salon, I bought this for topping up. The colour lasts very well and is easy to apply. I wish it was slightly thicker but otherwise very happy- especially because you don't get transference to pillows etc ## Technical Specifications | Specification | Value | |---------------|-------| | Brand | Goldwell | | Colour | Pure Red | | Hair type | normal | | Item form | Cream | | Package information | Bottle | | Product benefits | Shine Enhancing | ## Product Details - **Brand:** Goldwell - **Colour:** Pure Red - **Hair type:** normal - **Item form:** Cream - **Material Type Free:** Dye Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Shine Enhancing - **Unit count:** 200.0 millilitre ## Images ![Goldwell RR@ALL ELUMEN Long Lasting Hair Colour, Oxidant Free, Pure Red, 200 ml - Image 1](https://m.media-amazon.com/images/I/510BcKcwYyL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What's the code for the colour medium golden brown please?** A: Bg@6 :) **Q: tested on animals : Is this item tested on animals? I did a quick check and found that unfortunately the company does test on animals. A deal breaker** A: I don't know. Do know it was developed to be able to be used by cancer patients who needed a safe dye and know it is incredibly gentle on your hair and keeps it shiney and holds colour for ages if used with the lock. **Q: Grey coverage?** A: Great on grey , very bright **Q: how long does the colour last?** A: This is the longest lasting colour I've ever used. Normally the bright colours fade fast. This stuff is great. I wash my hair every day/ every other day. Colour has lasted for a few months. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great product *by D***D on 8 April 2026* Great, a change from my usual brand. Loads of comments of how good it looks. ### ⭐⭐⭐⭐⭐ Great colour *by P***L on 24 June 2025* Having initially had my colour added at the salon, I bought this for topping up. The colour lasts very well and is easy to apply. I wish it was slightly thicker but otherwise very happy- especially because you don't get transference to pillows etc ### ⭐⭐⭐⭐⭐ Good colours. *by H***L on 13 June 2025* I love Elumen, I've been using it for years. Beautiful strong colours that stay in the hair a long time. Yes, they fade, but nowhere near as much as others. ## Frequently Bought Together - Goldwell RR@ALL ELUMEN Long Lasting Hair Colour, Oxidant Free, Pure Red, 200 ml - ELU Lock 250ML - Goldwell Elumen Colour Pure Pink PK@all 200 ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/192951399-goldwell-rr-all-elumen-long-lasting-hair-colour-oxidant-free](https://www.desertcart.us/products/192951399-goldwell-rr-all-elumen-long-lasting-hair-colour-oxidant-free) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-14*