--- product_id: 1852750 title: "Insanely Simple: The Obsession That Drives Apple's Success" brand: "ken segall" price: "$44.81" currency: USD in_stock: true reviews_count: 9 url: https://www.desertcart.us/products/1852750-insanely-simple-the-obsession-that-drives-apples-success store_origin: US region: United States of America --- # Insanely Simple: The Obsession That Drives Apple's Success **Brand:** ken segall **Price:** $44.81 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Insanely Simple: The Obsession That Drives Apple's Success by ken segall - **How much does it cost?** $44.81 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/1852750-insanely-simple-the-obsession-that-drives-apples-success) ## Best For - ken segall enthusiasts ## Why This Product - Trusted ken segall brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Full description not available ## Images ![Insanely Simple: The Obsession That Drives Apple's Success - Image 1](https://m.media-amazon.com/images/I/51lSdyP-MWL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars Simplicity is indeed the best policy... *by M***D on Reviewed in the United States on March 20, 2014* I am a junior at the University of Baltimore enrolled in the Entrepreneurship course and this book was recommended to me as an assignment. This book keeps you involved till the very end. It is not just a book about an idea gone successful but a tale full of emotions and drama. The best part of this book is the way it is written by the author. With a bit of wit in his tone he has beautifully described the journey of success in the easiest of ways which can be understood by a layman. As described by the author Jobs not only got what he wanted by establishing his own standards but he invented a model of simplicity inside the organization. He made these simple values the ultimate culture of the organization. Moreover experience of working in Dell and Intel gave the author much more insights of each organization and he was able to narrate his personal stories and experiences by comparing it to Apple. That not only explained the simple standards set by Jobs at the organization but it also enlightened the simplicity of Apple's products. The only thing which I don't like about this book is the amount of filler words the author has used. The word simplicity seemed monotonous and over exaggerated sometimes. He may sound right most of the times relating simplicity to human nature but at the end of the day it is a personal opinion of the author to perceive things in that way. Still it is a good read and I would highly recommend this book to people who are interested in starting their own business as this provides you the basic guidelines required as well as the essence and importance of simplicity in their respective start-ups. ### ⭐⭐⭐⭐ 4.0 out of 5 stars “Insanely Simple…” was recommended to me as a complimentary reading *by J***S on Reviewed in the United States on November 2, 2014* As a current student at the University of Baltimore enrolled in its Entrepreneurial Experience course, “Insanely Simple…” was recommended to me as a complimentary reading. After reading, it was clear to see why as this book gives good insight into how Apple revolutionized its industry as well as influencing countless others with its model of simplicity. Each chapter breakdowns a point in Apple’s system of simplicity with ideas being conveyed such as think brutal, think casual, think human, etc. It also gives a good look into how meetings took place with then CEO Steve Jobs, and how these meetings would differ from other companies which not only was entertaining to read about, but also very insightful as it really almost teaches that meetings do not have to be conducted in the status quo. The only thing that I didn’t like about the book was it seemed repetitive at times with its message about simplicity, but even this drawback in my opinion serves a purpose as the author is trying hard to convey that the model of simplicity is the way to run a business. I would recommend reading this book if you are interested at all in Entrepreneurship or a current student, and also any other current students or anyone interested at all in business or Apple in general. It’s a nice, easy read and easy to digest the numerous knowledge that is within. This book is especially helpful to entrepreneurship students as it breaks down a great model of how to start up and run a business while maintaining simplicity. As evidenced by Apple’s enormous success this model should not be taken lightly. ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars Insanely Simple, yet insanely amazing!!! *by R***L on Reviewed in the United States on March 7, 2017* "Insanely Simple" is insanely amazing! As someone that is already a business owner, it provides so much insight of different ways that I can take my business that is already established and make it just that much better! As a current junior at the University of Baltimore, this book was assigned as a recommended reading from my professor for my Entrepreneurship survey course. I would recommend this book to ANYBODY that is interested in the entrepreneurship path or anybody that is just intrigued in start-up businesses and their development. The simplicity explained and the methods used by Steve Jobs show not only the true passion that he had for his company, but also show that you don’t need to overthink and make things too complex for a company to thrive and become a true household brand. Rather than using large groups of complex people, Apple learned the benefits of using small groups of smart people, and this book explains exactly how it not only benefited Apple, but how it could also benefit you and the start-up phase of your business. ## Frequently Bought Together - Insanely Simple: The Obsession That Drives Apple's Success - Jony Ive: The Genius Behind Apple's Greatest Products - Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/1852750-insanely-simple-the-obsession-that-drives-apples-success](https://www.desertcart.us/products/1852750-insanely-simple-the-obsession-that-drives-apples-success) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-18*