---
product_id: 1787126
title: "La Riche Directions Hair Colour - Rubine 88ml Tub"
brand: "directions"
price: "$26.73"
currency: USD
in_stock: true
reviews_count: 10
url: https://www.desertcart.us/products/1787126-la-riche-directions-hair-colour-rubine-88ml-tub
store_origin: US
region: United States of America
---

# 36 vibrant shades Cruelty-free & vegan 88ml easy-use tub La Riche Directions Hair Colour - Rubine 88ml Tub

**Brand:** directions
**Price:** $26.73
**Availability:** ✅ In Stock

## Summary

> 🌈 Dare to Stand Out with Directions – Color That Commands Attention!

## Quick Answers

- **What is this?** La Riche Directions Hair Colour - Rubine 88ml Tub by directions
- **How much does it cost?** $26.73 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/1787126-la-riche-directions-hair-colour-rubine-88ml-tub)

## Best For

- directions enthusiasts

## Why This Product

- Trusted directions brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Generous 88ml Tub:** Ample dye volume with a 49mm wide opening for effortless application.
- • **Mix & Match Magic:** Blend shades seamlessly to create your own signature hue.
- • **Ethically Beautiful:** 100% vegan formula, never tested on animals—beauty with a conscience.
- • **Trusted for 30+ Years:** Join a global community who trust Directions for bold, lasting color.
- • **Unleash Your True Colors:** Choose from 36 electrifying shades to express your unique style.

## Overview

La Riche Directions Hair Colour in Rubine is a semi-permanent, vegan-friendly hair dye offering 36 bright, mixable shades in an easy-to-use 88ml tub with a tamper-proof lid. Trusted for over 30 years, it delivers vibrant, cruelty-free color with full instructions included.

## Description

La Riche Directions are simply one of the best and brightest hair dye colours on the market bar none! La Riche have been making Directions Hair Dye for over 30 years, making them one of the most trusted, respected and experienced hair dye brands in the world! Directions are available in 36 bright hair dye colours. All shades can be mixed which means the possibilities are endless. 88ml of Directions Hair Dye per pot. Tamper proof lid. 49mm opening in tub for easy use with tint brush – sold separately. Vegan friendly hair dye. Full instructions and details on how to use are included with each tub. This hair dye has not been tested on animals. Authorised stockist.

## Features

- La Riche Directions Semi Permanent Hair Dye
- Bright hair dye colours
- Tamper proof lid
- Instructions included
- Not tested on animals

## Product Details

- **Color:** Rubine
- **Package Information:** Tub
- **Product Benefits:** Vibrant Color, Vegan Friendly
- **Brand:** Directions
- **Item Form:** Liquid

## Images

![La Riche Directions Hair Colour - Rubine 88ml Tub - Image 1](https://m.media-amazon.com/images/I/6102k8hXwdL.jpg)
![La Riche Directions Hair Colour - Rubine 88ml Tub - Image 2](https://m.media-amazon.com/images/I/61F0WxdX2oL.jpg)
![La Riche Directions Hair Colour - Rubine 88ml Tub - Image 3](https://m.media-amazon.com/images/I/61SK19jxkeL.jpg)
![La Riche Directions Hair Colour - Rubine 88ml Tub - Image 4](https://m.media-amazon.com/images/I/71+P97pyaBL.jpg)
![La Riche Directions Hair Colour - Rubine 88ml Tub - Image 5](https://m.media-amazon.com/images/I/71durDufFmL.jpg)

## Customer Reviews

### ⭐⭐⭐ 







  
  
    Well....
  

*by J***. on Reviewed in the United States on May 23, 2012*

Pros:It finally got my dark brown hair to have a deep plum purple that I've been trying to obtain for months now.  The color is perfect and I get a lot of compliments on it.Doesn't smell horrid.Goes on easily.  It's nice a thick so dripping wasn't an issue.Cons:Well...it stains.  (Obviously)  I know they all stain, but OMG, this stains something awful.  You know how you can rinse your hair in the shower and normal dye will rinse off the tile and your body pretty easily since you're standing under a decent flow of water?  Yeah, this doesn't do that.  I had purple skin from head to toe that I had to SCRUB off.  Plain soap and a bath puff did NOT remove a darn thing.  Do not exfoliate before dying your hair; you will need that extra layer of skin for when you have to scrub it off. I had to use the rough side of a dish sponge and that hurt after awhile.  I ended up using bleach on my skin as well as the shower.  Bleach took it right out, thank god...I really didn't want to have to re-grout the tile or go to work looking like Grimace.  Bleach is an absolute MUST for this product.  Also, I would wash my hair in a sink or outside with a hose, not the shower.It keeps staining.  While I appreciate it's long life on my hair, I do not appreciate that when I run my fingers through my hair, my hand is purple.  My neck is purple EVERY DAY.  My clothes are purple.  This stuff keeps rubbing off and I obviously wash it!  It's summer and I can't put my hair up because I always have purple skin.  I just tried a vinegar rinse which is supposed to stop that, so we'll see.  I also shampooed my hair twice last night to see if that helps.  Honestly, if you're going to use this, don't dye the underside of your hair.If I can get the purple to stop rubbing off, I would use this product again.  Otherwise, I'll have to come up with something else.

### ⭐⭐⭐⭐⭐ 







  
  
    Amazing color and bathroom staining abilities
  

*by C***E on Reviewed in the United States on June 29, 2018*

I've used Manic Panic for three years but was getting tired of their color selections and mixing colors never resulted in what I wanted so I did some searching and decided to try La Riche. I bought the Dark Tulip and I absolutely love it! I have medium blonde hair that I bleached then applied the dye. The roots where I had just bleached were more of a bright pink and the middle/ends where it was previously bleached are a darker shade, like a deep cherry. I didn't have any difficulties applying it, the consistency is much like Manic Panic. I thought it was interesting though that it said it only needed to be left on for 15 minutes. I'm used to the longer times of Manic Panic so I didn't fully believe 15 minutes was enough. I probably left it on for about 25.The only con so far is how long it's taking to rinse out of my hair. I bleached my roots Tuesday. Dyed it Wednesday. It is so hot outside and I was sweating pink (which happens with Manic Panic too at first) so Thursday I sat in the shower for 10-15 minutes with my head forward just rinsing my hair and I am still sweating pink on Friday. Like I've said, I've been dying my hair for three years and I take precautions to not get dye all over the bathroom but let me tell you, this got everywhere. It stains almost instantly. Just rinsing my gloves off in the sink, any drop of diluted dye water left a stain even when I washed it away immediately. My tub is pink. I have NEVER had this happen before. I have an outdoor wedding tomorrow, I need this to stop!I'll update later when it starts to fade.

### ⭐⭐⭐⭐⭐ 







  
  
    Very impressed and will probably buy again
  

*by P***. on Reviewed in the United States on August 25, 2018*

I couldn't find a US brand that had the purple color I wanted so I investigated La Riche Directions. I ordered the colors Lagoon Blue and Violet (Lagoon Blue from another seller) and Violet came earlier than expected! I dyed one half of my head Lagoon Blue and one half Violet. I left the color in for about 45 minutes total, a bit longer on the Lagoon Blue side because I covered that side first. After rinsing out the dye I dried it with a white towel and there was no color bleeding!! I was very impressed by that. There was no strong chemical smell, no itchiness or discomfort. My hair was very blonde on top and darker near the bottom, and as expected it was very vibrant on top and less so near the bottom. One observation I do have is Lagoon Blue looks more like La Riche's "Turquoise" dye and Violet looks more like their "Tulip" dye. This doesn't bother me but if you want a cooler purple color you may have to mix it with a blue color. It will stain your hands unless you wash them immediately after touching. There was no color stain in my bathtub with these colors after rinsing. So far there has been no color residue on my pillowcase either. I will update after the first wash. Overall my hair feels great and looks better!!!  UPDATE: Several washes later and the color is still going strong! There is still no color residue in my bathtub, on my towels, or my pillowcase.

## Frequently Bought Together

- DIRECTIONS Rubine Semi-Permanent Hair Colour - 88ml Tub
- DIRECTIONS Ebony Semi-Permanent Hair Colour - 88ml Tub
- La Riche Directions Dark Tulip Semi-Permanent Hair Colour 100 ml

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-02-20*