---
product_id: 1782472
title: "Soft Gel Paste Food Color, 0.75-Ounce, Red"
brand: "americolor"
price: "$12.69"
currency: USD
in_stock: true
reviews_count: 8
category: "Ameri Color"
url: https://www.desertcart.us/products/1782472-soft-gel-paste-food-color-0-75-ounce-red
store_origin: US
region: United States of America
---

# Superior coloring strength Consistent batch-to-batch formula Made in the USA, kosher certified Soft Gel Paste Food Color, 0.75-Ounce, Red

**Brand:** americolor
**Price:** $12.69
**Availability:** ✅ In Stock

## Summary

> 🔥 Serious color for serious decorators!

## Quick Answers

- **What is this?** Soft Gel Paste Food Color, 0.75-Ounce, Red by americolor
- **How much does it cost?** $12.69 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/1782472-soft-gel-paste-food-color-0-75-ounce-red)

## Best For

- americolor enthusiasts

## Why This Product

- Trusted americolor brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Soft Gel Paste Texture:** Easy to handle, no hardening or cracking
- • **No Separation or Weeping:** Keeps your creations flawless and mess-free
- • **Kosher & USA-Made Quality:** Trusted purity and reliability for pros
- • **Vibrant, Long-Lasting Red:** Achieve bold, fade-resistant color every time
- • **Instant Dispersion Formula:** Use less color with immediate blending power

## Overview

Americolor Soft Gel Paste Food Color in Red delivers unmatched vibrancy and consistency with a superior gel formula that disperses instantly without separation or hardening. Certified kosher and proudly made in the USA, it’s the go-to choice for professional bakers seeking bold, reliable color that elevates every edible masterpiece.

## Description

AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "Serious color for the serious decorator!".

Review: Perfect Christmas Red!! - I love thr red to use for Christmas goodies but other red things also. Great quality! Worth thr purchase.
Review: It’s red! - I got this to make my homemade cherry pie filling more red. It works perfectly, nice color and no taste.

## Features

- Soft gel paste is an effective coloring system
- It's consistent from batch to batch; Certified kosher and made in the U.S.A
- It has coloring strength superior to any other food color
- It will not separate or weep and does not harden
- The base ingredients allow the color to disperse immediately so you actually use less color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000Q6EDBK |
| Best Sellers Rank | #45,654 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #267 in Food Coloring |
| Customer Reviews | 4.6 4.6 out of 5 stars (434) |
| Date First Available | March 24, 2005 |
| Is Discontinued By Manufacturer | No |
| Item Weight | 0.317 ounces |
| Item model number | AM 119 |
| Manufacturer | Americolor |
| Product Dimensions | 3 x 1 x 1 inches |

## Product Details

- **Brand:** AmeriColor
- **Color:** Red Red
- **Item Weight:** 0.02 Pounds
- **Liquid Volume:** 0.75 Fluid Ounces
- **Specialty:** Kosher

## Images

![Soft Gel Paste Food Color, 0.75-Ounce, Red - Image 1](https://m.media-amazon.com/images/I/51lR-AOSnJL.jpg)

## Questions & Answers

**Q: I have a recipe that calls for 6 tablespoons of liquid red food color.  If I use this gel instead, how much would I need to equal that?**
A: Red is a hard color to use you may have to use more then six table spoon until achieve the color u want

**Q: I am looking for a red red for Christmas cookies.  Will one of these reds turn out true red and not dark pink, like I typically get?**
A: My experience with this food coloring ended up a darker pink color instead of red. I needed a good red color to make Elmo cupcakes for my nephew and was disappointed when the frosting came out pink. Good luck.

**Q: Can you put this into water? Will it spread easily in water, I mean, or will it just clump together? I've never used a gel coloring before.**
A: Yes, it will need a stir, and will completely spread in water.  If you want to just dispense a drop or two for immediate dispersion, use Red Red AmeriMist color, it's a liquid airbrush color, exact match of our Soft Gel Paste version.

**Q: Has anyone used the red dye when baking a red velvet cake? If so, how much was used? Thanks!**
A: It takes approximately a teaspoon of color for a traditional red velvet cake.  Of course, you can adjust this to your personal preference of shade.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect Christmas Red!!
*by G***E on August 24, 2024*

I love thr red to use for Christmas goodies but other red things also. Great quality! Worth thr purchase.

### ⭐⭐⭐⭐⭐ It’s red!
*by J***Y on December 24, 2025*

I got this to make my homemade cherry pie filling more red. It works perfectly, nice color and no taste.

### ⭐⭐⭐⭐⭐ great color
*by W***S on April 27, 2024*

Used for making candy works better than liquid food coloring

## Frequently Bought Together

- Americolor Soft Gel Paste Food Color, 0.75-Ounce, Red
- Food Coloring AmeriColor - Bright White Soft Gel Paste, .75 Ounce
- AmeriColor, Royal Blue, .75 Ounce Bottle, Soft Gel Paste Food Color

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-02-26*