--- product_id: 178116880 title: "Acure Simply Smoothing Shampoo - Moisturize & Soften Frizzy Hair - 8 fl oz | Hydrating Anti Frizz Shampoo for Women & Men, Damaged Hair & Scalp w/ Coconut Water, Vegan, Paraben Free, Sulfate Free" brand: "acure" price: "$26.71" currency: USD in_stock: true reviews_count: 13 url: https://www.desertcart.us/products/178116880-acure-simply-smoothing-shampoo-moisturize-and-soften-frizzy-hair-8 store_origin: US region: United States of America --- # Tames frizz & boosts shine 100% vegan & paraben-free Hydrates & moisturizes deeply Acure Simply Smoothing Shampoo - Moisturize & Soften Frizzy Hair - 8 fl oz | Hydrating Anti Frizz Shampoo for Women & Men, Damaged Hair & Scalp w/ Coconut Water, Vegan, Paraben Free, Sulfate Free **Brand:** acure **Price:** $26.71 **Availability:** ✅ In Stock ## Summary > ✨ Unlock your best hair days with clean, conscious care! 💧 ## Quick Answers - **What is this?** Acure Simply Smoothing Shampoo - Moisturize & Soften Frizzy Hair - 8 fl oz | Hydrating Anti Frizz Shampoo for Women & Men, Damaged Hair & Scalp w/ Coconut Water, Vegan, Paraben Free, Sulfate Free by acure - **How much does it cost?** $26.71 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/178116880-acure-simply-smoothing-shampoo-moisturize-and-soften-frizzy-hair-8) ## Best For - acure enthusiasts ## Why This Product - Trusted acure brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Daily Delight:** Gentle enough for everyday use, ensuring consistent softness and manageability. - • **Frizz Fighter:** Marula oil smooths strands and locks in shine for a polished, frizz-free look. - • **Hydration Hero:** Infused with coconut water to refresh and deeply hydrate without weighing hair down. - • **Clean & Conscious:** Vegan, sulfate-free, and paraben-free formula safe for all hair types, including color-treated. - • **Universal Good Hair Days:** Designed for men and women, straight to curly, because flawless hair is for everyone. ## Overview Acure Simply Smoothing Shampoo is a hydrating, anti-frizz formula enriched with marula oil and coconut water. This vegan, sulfate- and paraben-free shampoo is designed for all hair types, including color-treated hair, delivering moisture, softness, and shine while being gentle enough for daily use. ## Description Leave-in Treatment Bonding Hair Serum Bonding Hair Mask Dry Shampoo ## Features - SIMPLY SMOOTHING HAIR CARE - The Acure Simply Smoothing Shampoo delivers hydration and moisture for women and men with fine, dry, or damaged hair and scalp while helping to smooth and soften - MARULA OIL & COCONUT WATER - Infused with marula oil to tame frizz, boost shine, and support healthy-looking hair, plus coconut water to hydrate and refresh strands without adding weight - SAFE FOR ALL HAIR TYPES - Our hydrating and moisturizing shampoo is 100% vegan, paraben free, sulfate free, and gentle enough for daily use on color-treated, straight, wavy, or curly hair - EASY TO USE - Massage our smoothing shampoo into wet hair and scalp. Rinse thoroughly. For best results, follow with Acure Simply Smoothing Conditioner to lock in softness and shine - GOOD HAIR DAYS FOR ALL - We create clean, vegan, and cruelty-free beauty products that make high-performance hair care accessible to all, because good hair days should be for everyone ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B082YG5X38 | | Best Sellers Rank | #346 in Hair Shampoo | | Department | Unisex | | Item Model Number | ET1101 | | Language | English | | Manufacturer | Better Planet Brands, LLC | | Product Dimensions | 2 x 3 x 8 inches; 8 ounces | | Upc | 813424022813 | ## Product Details - **Age Range (Description):** Adult - **Brand:** Acure - **Hair Type:** All - **Item Form:** Foam - **Scent:** Coconut ## Images ![Acure Simply Smoothing Shampoo - Moisturize & Soften Frizzy Hair - 8 fl oz | Hydrating Anti Frizz Shampoo for Women & Men, Damaged Hair & Scalp w/ Coconut Water, Vegan, Paraben Free, Sulfate Free - Image 1](https://m.media-amazon.com/images/I/51Cg6Me10qL.jpg) ## Available Options This product comes in different **Size, Style** options. ## Questions & Answers **Q: Is this safe for dyed hair?** A: As far as I know, it is. My hair is highlighted. **Q: I have fine/thinning/semi-oily hair and need something for daily use after workouts. How would this product work for someone like me?** A: Hi Joy, I use this product as well as their Volumizing shampoo product, which does leave hair very clean and volumized. Depending on the oiliness of my hair, I use more or less of each in combination -- to calm the frizz while providing the fluffy volume that I love. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Nice :) *by on Reviewed in the United States October 24, 2025* The Acure Simply Smoothing Shampoo is a gentle yet effective option for taming frizz and hydrating dry or damaged hair. Infused with coconut water, it leaves hair feeling soft and manageable without weighing it down. The formula is vegan, paraben-free, and sulfate-free, making it a great choice for those with sensitive scalps or who prefer clean beauty products.It lathers well despite being sulfate-free, and the light scent is refreshing without being overpowering. Both women and men can benefit from its smoothing properties, especially if dealing with frizz or dryness. If you're looking for a nourishing shampoo that aligns with a natural, cruelty-free routine, this one is worth trying.I have a sensitive scalp and the scent lasted quite awhile without irritation! ### ⭐⭐⭐⭐⭐ Awesome if you've had a smoothing treatment *by on Reviewed in the United States January 18, 2021* I got a smoothing treatment earlier this year and felt like it I could see more frizz every time I washed my hair, like it was disappearing way too quickly. I knew to use a sulfate free shampoo, but after closely reading the labels on my products, they all still contained some version of sulfate despite being labeled sulfate-free! I googled individual ingredients from my labels and learned I should be avoiding them if I wanted to maintain my smoothing treatment for as long as possible. Also, ever since my smoothing treatment it seemed like my shampoo just wasn't cleaning my hair well, it was always greasy (not at all the case before my smoothing treatment).I kept coming across a couple brands to be best for "smoothed" hair, but they all seemed to have a weird following that simply felt "paid" - like people were sponsoring the same 2 brands being sold as a set. I couldn't tell if the reviews were real and I also didn't want to buy both shampoo/conditioner without really needing them (my conditioner was fine). I stumbled across this shampoo being touted as very natural and having great reviews. Since I was familiar with the brand, it was affordable, and I could easily buy just the shampoo, I figured it was low-risk to try it.First, it lathers great for a sulfate-free product, definitely lathers more than my last shampoo. It smells great, but I only smell it in the shower. Not sure if I wish it would linger as my hair dried or not, but that's not a priority anyway - just noting it if that matters to anyone. My hair finally felt clean after this, for the first time after maybe 3 weeks of my other shampoo(s), this truly cut through all the oil in my hair. And now after using this for a full month, my smoothing treatment is going strong. I'm not seeing the same immediate wash-out I was feeling with my prior shampoo.I also think it's possible that the smoothing component of this shampoo could be masking the expected fade-out of my smoothing treatment, but that's a great thing! After 8 weeks since my treatment, I'm still able to air dry my hair with no frizz. I think my treatment is quoted to last 3-4 months so I'm curious to see how it responds with continued use of this shampoo. Maybe as my treatment dissipates this shampoo will prove to manage the frizz well enough that I won't need to repeat the smoothing treatment.When I run out of my existing conditioner, I'll likely buy the one from Accure since I like the shampoo so much. Oh and the packaging is fab, it looks like a Pantone chip! ### ⭐⭐⭐⭐ Love this *by on Reviewed in the United States April 11, 2024* I love this shampoo, I use it in rotation with some that are for buildup and clarifying from the same brand. This one helps my scalp not getting too dry, and is still effective at getting my hair clean. I find Acure shampoo works best when I use a silicone massage brush to help get it worked into my scalp. Also the smell is so good for a low tox alternative that is AFFORDABLE and actually works! ## Frequently Bought Together - Acure Simply Smoothing Shampoo – Coconut Water & Marula Oil, Effortless Frizz Control & Smoothing for Silky, Manageable Hair, Vegan, 8 Fl Oz - Acure Ultra Hydrating Conditioner – Deep Moisture & Nourishing Formula for Dry, Dehydrated Hair, Restores Softness & Shine, 8 Fl Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/178116880-acure-simply-smoothing-shampoo-moisturize-and-soften-frizzy-hair-8](https://www.desertcart.us/products/178116880-acure-simply-smoothing-shampoo-moisturize-and-soften-frizzy-hair-8) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-08-10*