--- product_id: 17483918 title: "Water Works Water Activated Permanent Powder Hair Color for Men and Women, #23 Natural Dark Brown" brand: "water works" price: "$21.18" currency: USD in_stock: true reviews_count: 12 category: "Water Works" url: https://www.desertcart.us/products/17483918-water-works-water-activated-permanent-powder-hair-color-for-men store_origin: US region: United States of America --- # No harsh chemicals or ammonia Water-activated formula 100% gray coverage Water Works Water Activated Permanent Powder Hair Color for Men and Women, #23 Natural Dark Brown **Brand:** water works **Price:** $21.18 **Availability:** ✅ In Stock ## Summary > 💧 Activate your color, ditch the chemicals, own your look. ## Quick Answers - **What is this?** Water Works Water Activated Permanent Powder Hair Color for Men and Women, #23 Natural Dark Brown by water works - **How much does it cost?** $21.18 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/17483918-water-works-water-activated-permanent-powder-hair-color-for-men) ## Best For - water works enthusiasts ## Why This Product - Trusted water works brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **DIY Friendly:** Easy at-home application saves salon trips while delivering professional-grade results. - • **Gentle & Safe:** Formulated without ammonia or peroxide, perfect for sensitive scalps and allergy-prone skin. - • **Effortless Activation:** Just add plain water—no mixing headaches or harsh chemicals needed. - • **Long-Lasting Vibrance:** Permanent powder formula ensures rich, enduring color that keeps you looking sharp. - • **Flawless Gray Coverage:** Achieve 100% gray concealment with a natural dark brown finish that blends seamlessly. ## Overview Water Works Water Activated Permanent Powder Hair Color #23 Natural Dark Brown offers a unique, water-activated formula that delivers 100% gray coverage without harsh chemicals or ammonia. Designed for all hair types and sensitive scalps, this permanent powder dye is easy to apply at home, providing natural, long-lasting color with minimal damage. ## Description Water works black 20 .21 ounce water works black 20 .21 ounce - water works powder hair color is specially formulated to cover gray 100% without harsh chemicals or ammonia. It's easy, just mix with plain water. Review: A must try in hair dye! - I am allergic to so many things. This was the only hair color I can use and I am so glad to have found this - I am blown away how wonderful it is. It does an amazing job covering my grays and looking natural. Just listen to their advice about not going too long. This last time I went too long around my hair line. They were a little darker then they usually are. I love that they don’t use peroxide too. Less damaging then the traditional permanent dyes. Review: WaterWorks has always been safe and does a beautiful job on my hair - I have used WaterWorks haircolor for about 10 years. I have skin allergies to chemicals and do not use any other product. WaterWorks has always been safe and does a beautiful job on my hair. I wouldn't use anything else. So easy I do it myself - no need for my hairdresser to apply it. Even coverage and just gorgeous highlights. Always had great results. ## Features - Water Works Black #20 21 oz - Water Works powder hair color is specially formulated to cover gray 100% without harsh chemicals or ammonia - Water activated permanent powder hair color ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00F2LG6UU | | ASIN | B00F2LG6UU | | Best Sellers Rank | #181,930 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,355 in Hair Color | | Brand Name | Water Works | | Color | #23 Natural Dark Brown | | Container Type | Box | | Customer Reviews | 4.3 4.3 out of 5 stars (204) | | Hair Color Permanence | Permanent | | Hair Type | All | | Is Discontinued By Manufacturer | No | | Item Form | Powder | | Item model number | SG_B00F2LG6UU_US | | Manufacturer | American International Industries | | Manufacturer | American International Industries | | Manufacturer recommended age | 18 months - 8 years | | Material Features | Natural | | Material Type Free | Without Harsh Chemicals | | Number of Items | 1 | | Product Benefits | Hair Coloring | | Product Dimensions | 3 x 2 x 3 inches; 0.63 ounces | | UPC | 019965709255 019965709088 019965900232 | | UPC | 019965709255 019965709088 019965900232 | | Unit Count | 6.00 Count | ## Product Details - **Brand:** Water Works - **Color:** #23 Natural Dark Brown - **Item Form:** Powder - **Package Information:** Box - **Product Benefits:** Hair Coloring ## Images ![Water Works Water Activated Permanent Powder Hair Color for Men and Women, #23 Natural Dark Brown - Image 1](https://m.media-amazon.com/images/I/81Pq4usi8JL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: How long does it process** A: Am not sure. It never turns my hair the colr that I have brought. Even drark brown looks black. I have brought cherry color, burgundy, and maybe one other color. Because am sensitive to certain ingredients is way I use theirs. So am not happy with it at all. **Q: is this brand cruelty-free?** A: You would have to look online and see if the company specifically states that or call the company **Q: Could I mix 27 & 37 or 27 and 33 shades? or mix match different hair shades or this is not recommended?** A: I recommend calling the company directly to talk to a consultant. You are asking questions only a professional can answer. The number is on the box. **Q: Is this henna??** A: No. this dye has chemicals in it. We offer a price-beat on this brand. Look us up on Amazon, etc. We are FUEL THE ARMY ## Customer Reviews ### ⭐⭐⭐⭐⭐ A must try in hair dye! *by I***L on August 9, 2019* I am allergic to so many things. This was the only hair color I can use and I am so glad to have found this - I am blown away how wonderful it is. It does an amazing job covering my grays and looking natural. Just listen to their advice about not going too long. This last time I went too long around my hair line. They were a little darker then they usually are. I love that they don’t use peroxide too. Less damaging then the traditional permanent dyes. ### ⭐⭐⭐⭐⭐ WaterWorks has always been safe and does a beautiful job on my hair *by R***S on January 30, 2017* I have used WaterWorks haircolor for about 10 years. I have skin allergies to chemicals and do not use any other product. WaterWorks has always been safe and does a beautiful job on my hair. I wouldn't use anything else. So easy I do it myself - no need for my hairdresser to apply it. Even coverage and just gorgeous highlights. Always had great results. ### ⭐⭐⭐⭐⭐ Worth a try *by M***A on July 1, 2025* Still haven’t used it but the packaging and instructions seem to be good. ## Frequently Bought Together - Water Works Water Activated Permanent Powder Hair Color for Men and Women, #23 Natural Dark Brown - Water Works Powder Hair Color, Permanent, Dark Brown, 3 packs - Vanicream Aluminum-Free Gel Deodorant - 2 oz - Unscented Formula for Sensitive Skin --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/17483918-water-works-water-activated-permanent-powder-hair-color-for-men](https://www.desertcart.us/products/17483918-water-works-water-activated-permanent-powder-hair-color-for-men) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-05-16*