--- product_id: 17327196 title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit" brand: "l'oreal paris" price: "$32.88" currency: USD in_stock: true category: "L'oreal Paris" url: https://www.desertcart.us/products/17327196-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye store_origin: US region: United States of America --- # Up to 9 weeks fade-defying color UV & Vitamin E shine protection Precise no-drip gel formula Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** $32.88 **Availability:** ✅ In Stock ## Summary > ✨ Own your signature shade with fade-defying brilliance! ## Quick Answers - **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** $32.88 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/17327196-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-Inclusive Kit:** Everything you need—color gel, developer crème, gloves, and instructions—delivered in one sleek package. - • **Gray Coverage Mastery:** Effectively covers gray hair with natural depth and dimension, so you never miss a beat. - • **Long-Lasting Radiance:** Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks—because your look deserves endurance. - • **Precision Application:** No-drip gel formula ensures mess-free, targeted coverage for flawless results every time. - • **Salon-Quality Conditioning:** Infused with Shine Protect Conditioner enriched with UV filters and Vitamin E for silky, resilient hair. ## Overview L'Oreal Paris Superior Preference Medium Chestnut Brown is a permanent hair color kit designed for all hair types, delivering rich, luminous color with up to 9 weeks of fade-defying radiance. Featuring a no-drip gel formula for precise application and a UV & Vitamin E-infused conditioner, it offers superior gray coverage and salon-quality conditioning in one complete kit. ## Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. Review: Very Strong Scent, but Color is Spot-On and Lasts - The L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color is an excellent hair dye that effectively covers grey hairs and offers color that lasts. The dye works similarly to other hair-dying kits - simply add the color gel to the bottle of color creme, shake, apply the dye to your hair, and allow it to sit for 25 minutes before fully rinsing out the hair dye. The dye covered my grey hairs fairly well, although if you have dark/black hair like mine, the grey hairs will be just slightly lighter colored than your darker strands. The coloring looks very natural and I like how long the dye seems to last. The only real indicator that I've dyed my hair is when my hair starts finally growing out. The only complaint I have about this particular dye is that the scent is very strong and chemical-like, so if you have a sensitivity to strong chemical scents, you may want to use something else. That issue aside, the dye caused no irritation to my skin, was properly colored, and simply looks good. It's a budget-friendly hair coloring that I would purchase again. Review: Pretty color - Works well, color is as described. My hairdresser recommended L'Oreal if going for an at home hairdresser dye. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B002LKCMJO | | ASIN | B002LKCMJO | | Best Sellers Rank | #179 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color | | Brand Name | L'Oreal Paris | | Color | 5CB Medium Chestnut Brown | | Container Type | Box | | Customer Reviews | 4.4 4.4 out of 5 stars (796) | | Full Cure Time | 25 Minutes | | Global Trade Identification Number | 00071249158289 | | Hair Color Permanence | Permanent | | Hair Type | All | | Is Discontinued By Manufacturer | No | | Item Form | Gel | | Item Weight | 0.01 Kilograms | | Item model number | 071249158289 | | Manufacturer | L'Oreal Paris | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | 071249158289 | | Material Features | Highlights | | Material Type Free | Aluminum Free,Paraben Free,Dye Free | | Model Number | 071249158289 | | Number of Items | 1 | | Product Benefits | Conditioning, Hair Coloring | | Product Dimensions | 2.4 x 3.6 x 6.2 inches; 0.35 ounces | | Recommended Uses For Product | Softening | | Suitable Hair Color | All Hair Colors | | UPC | 071249158289 | | UPC | 071249158289 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 5CB Medium Chestnut Brown - **Item Form:** Gel - **Package Information:** Box - **Product Benefits:** Conditioning, Hair Coloring ## Images ![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81bnCO+4rIL.jpg) ![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg) ![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit - Image 3](https://m.media-amazon.com/images/I/81548BoFCfL.jpg) ![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit - Image 4](https://m.media-amazon.com/images/I/71e1ua0plTL.jpg) ![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Chestnut Brown 5CB, 1 Hair Dye Kit - Image 5](https://m.media-amazon.com/images/I/81Tvl0vUOVL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5CB Medium Chestnut Brown, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 5 Medium Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Light Golden Brown 2 oz.(Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/17327196-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye](https://www.desertcart.us/products/17327196-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-16*