---
product_id: 16859762
title: "Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye"
brand: "l'oreal paris"
price: "$26.97"
currency: USD
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.us/products/16859762-superior-preference-fade-defying-shine-permanent-hair-color-4r-dark
store_origin: US
region: United States of America
---

# 25 min full cure time Fade-defying shine system 50+ luminous shades Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye

**Brand:** l'oreal paris
**Price:** $26.97
**Availability:** ✅ In Stock

## Summary

> 🎨 Unlock your signature shade with fade-defying brilliance!

## Quick Answers

- **What is this?** Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye by l'oreal paris
- **How much does it cost?** $26.97 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/16859762-superior-preference-fade-defying-shine-permanent-hair-color-4r-dark)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted Since 1973:** Gold standard permanent hair color trusted by millions worldwide.
- • **Salon-Quality Shine:** Care Supreme Conditioner with Shine Serum delivers silky, radiant hair post-color.
- • **Tailored Shade Selection:** Choose from over 50 shades to find your perfect signature look.
- • **Vibrant Color That Lasts:** Experience rich, fade-defying color that stays luminous for weeks.
- • **Effortless At-Home Application:** Smooth, drip-free gel formula with included gloves for mess-free coloring.

## Overview

L'Oreal Paris Superior Preference 4R Dark Auburn is a permanent hair color kit featuring a unique Fade-Defying Color and Shine System. With a fast 25-minute cure time, over 50 shades, and a conditioning treatment included, it delivers long-lasting, vibrant color and salon-quality shine for all hair types.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: No Orange Tones, Just Perfect Color - I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again.
Review: Perfect! - Perfect color! I’m trying not to bleach my hair anymore and I wanted to be a very light blonde. This worked perfect. It was the perfect color, it is platinum without the bleach. The conditioner is amazing so happy I found this color.

## Features

- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000RDG7DO |
| Best Sellers Rank | #174 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 4R Dark Auburn |
| Container Type | Bottle |
| Customer Reviews | 4.5 out of 5 stars 55,968 Reviews |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 00071249253052 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Serum,Spray |
| Item Type Name | chemical-hair-dyes |
| Item Weight | 0.24 Grams |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | I0026892 |
| Material Features | Compostable |
| Material Type Free | Diethanolamine Free |
| Model Number | I0026892 |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Fade Defying |
| Recommended Uses For Product | Softening |
| Set Name | Single Pack |
| UPC | 071249253052 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 4R Dark Auburn
- **Item Form:** Serum,Spray
- **Package Information:** Bottle
- **Product Benefits:** Fade Defying

## Images

![Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/81KeXphPZzL.jpg)
![Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg)
![Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 3](https://m.media-amazon.com/images/I/71woeNZ6SyL.jpg)
![Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 4](https://m.media-amazon.com/images/I/81548BoFCfL.jpg)
![Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye - Image 5](https://m.media-amazon.com/images/I/71e1ua0plTL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ No Orange Tones, Just Perfect Color
*by C***O on April 12, 2026*

I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again.

### ⭐⭐⭐⭐⭐ Perfect!
*by B***A on May 10, 2026*

Perfect color! I’m trying not to bleach my hair anymore and I wanted to be a very light blonde. This worked perfect. It was the perfect color, it is platinum without the bleach. The conditioner is amazing so happy I found this color.

### ⭐⭐⭐⭐⭐ A 10 for color
*by P***T on May 16, 2026*

At 73 I felt so old with gray hair just starting to turn white. Gave coloring a serious thought. This color is perfect!!! No roots to show so can go longer between coloring. Ends have a nice light golden hint. Hair looks healthier and shinier with some body now. Love it!

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-05-23*