---
product_id: 1658464
title: "Wicked Texture The Definition Of Pomade, Styling Hair Pomade, 2 oz"
brand: "giovanni"
price: "$26.85"
currency: USD
in_stock: true
reviews_count: 13
category: "Giovanni"
url: https://www.desertcart.us/products/1658464-wicked-texture-the-definition-of-pomade-styling-hair-pomade-2
store_origin: US
region: United States of America
---

# Vegan & paraben-free formula Water-based, easy washout Firm hold for all-day style Wicked Texture The Definition Of Pomade, Styling Hair Pomade, 2 oz

**Brand:** giovanni
**Price:** $26.85
**Availability:** ✅ In Stock

## Summary

> 🔥 Define your style, ditch the compromise!

## Quick Answers

- **What is this?** Wicked Texture The Definition Of Pomade, Styling Hair Pomade, 2 oz by giovanni
- **How much does it cost?** $26.85 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/1658464-wicked-texture-the-definition-of-pomade-styling-hair-pomade-2)

## Best For

- giovanni enthusiasts

## Why This Product

- Trusted giovanni brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Washout:** Water-based formula means no residue—just clean, fresh hair every time you style.
- • **Salon-Quality Texture:** Achieve professional-level separation and shine inspired by Hollywood’s best since 1979.
- • **Color-Safe Nourishment:** Protect your color with a pomade infused with Lavender, Peppermint, and Sage for healthy, vibrant hair.
- • **Eco-Chic & Cruelty-Free:** Feel good styling with a vegan, Leaping Bunny certified product in recyclable packaging.
- • **Wicked Hold, Zero Grease:** Lock your look with a firm, non-greasy finish that lasts all day without weighing you down.

## Overview

GIOVANNI Wicked Texture Pomade is a 2 oz water-based styling wax offering firm hold and defined texture without greasiness. It’s vegan, paraben-free, color-safe, and easy to wash out, blending natural ingredients like Lavender and Peppermint to nourish hair while maintaining vibrant color. Trusted since 1979, this eco-conscious pomade delivers salon-quality results with a commitment to cruelty-free, sustainable beauty.

## Description

GIOVANNI Wicked Texture Pomade adds wicked separation to any hair style. This styling wax easily washes out and won’t strip the natural oils from your hair, leaving you with a wicked look. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

Review: Wonderful styling product. - Great pomade type gel for styling. Not at all greasy and the only styling product I have used for years. I love Giovanni hair products.
Review: Lightweight and true to hold. - Lightweight with pretty good hold. Washes out well. Dries quickly. Stays held for most of the day and is easy to scrunch back into place. Best when combined with a touch of water for even application. Better on wet hair with a touch of blowdry. Doesn't have much of a scent, but it isn't bad.

## Features

- FIRM HOLD - GIOVANNI Wicked Texture The Definition Of Pomade adds wicked separation to any hair style. This styling wax easily washes out and won't strip the natural oils from your hair, leaving you with a wicked look
- DEFINED STYLE - Style hair to the max with GIOVANNI Wicked Texture The Definition Of Pomade. Simply piece this styling wax through damp or dry hair and play away to add separation & texture while defining shine
- COLOR SAFE - GIOVANNI Wicked Texture The Definition Of Pomade is 100% color-safe, nourishing hair with ingredients such as Lavender, Peppermint, and Sage without stripping color
- VEGAN-FRIENDLY & CRUELTY-FREE - GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
- ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0011DIXJU |
| ASIN  | B0011DIXJU |
| Best Sellers Rank | #51,394 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #132 in Hair Styling Pomades |
| Brand Name | GIOVANNI |
| Customer Reviews | 4.3 4.3 out of 5 stars (1,418) |
| Department  | Health and Beauty>Health and Wellness |
| Global Trade Identification Number | 00716237181695 |
| Hair Type | All |
| Included Components | 1 |
| Is Discontinued By Manufacturer  | No |
| Item Form | Liquid |
| Item Type Name | Giovanni Wicked Wax Texture Styling Pomade, 2Ounce |
| Item Volume | 4 Fluid Ounces |
| Item Weight | 95 Grams |
| Item model number  | AD766 |
| Liquid Volume | 2 Fluid Ounces |
| Manufacturer | Giovanni |
| Manufacturer  | Giovanni |
| Material Type Free | Paraben Free, Sulfate Free |
| Number of Items | 1 |
| Product Benefits | Firm Hold, Nourishing, Shine, Smoothening |
| Product Dimensions  | 2.36 x 2.36 x 4.33 inches; 3.35 ounces |
| Scent Name | Styling Glue |
| UPC | 716237181695 |
| UPC  | 716237181695 |
| Unit Count | 2.00 Fluid Ounces |

## Product Details

- **Hair Type:** All
- **Liquid Volume:** 2 Fluid Ounces
- **Material Type Free:** Paraben Free, Sulfate Free
- **Product Benefits:** Firm Hold, Nourishing, Shine, Smoothening
- **Scent:** Styling Glue

## Images

![Wicked Texture The Definition Of Pomade, Styling Hair Pomade, 2 oz - Image 1](https://m.media-amazon.com/images/I/61W5Y6Juw3L.jpg)

## Questions & Answers

**Q: Is this product vegan?**
A: No.  It states on their website under FAQS, "All our products are vegan except our Magnetic shampoo, conditioner, power treatment, styling gel and STYLING WAX which contains lactoferrin, and our Hot Chocolate Sugar Scrub which contains honey."  If you look at the photo, it clearly says Styling Wax on the container, and was incorrectly titled on Amazon as Pomade.

**Q: Is this wax or pomade?  It has both in the name! I'm confused.**
A: Yes, i understand. It is a pomade and adds shine to your hair

**Q: Does this work to tame a cowlick?  Also....is it oily?**
A: It does tame cowlicks & it is not oily.  It’s thick & hair maneuvering👍🏼

**Q: Which of these would be good for a preschool boy that wants his hair to comb over and stay parted?**
A: Use the the pommade but go lightly. His hair should stay in place.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Wonderful styling product.
*by L***8 on April 5, 2026*

Great pomade type gel for styling. Not at all greasy and the only styling product I have used for years. I love Giovanni hair products.

### ⭐⭐⭐⭐⭐ Lightweight and true to hold.
*by A***R on June 16, 2025*

Lightweight with pretty good hold. Washes out well. Dries quickly. Stays held for most of the day and is easy to scrunch back into place. Best when combined with a touch of water for even application. Better on wet hair with a touch of blowdry. Doesn't have much of a scent, but it isn't bad.

### ⭐⭐⭐⭐ Has blue glitter in it
*by D***. on March 20, 2026*

I thought i wouldn't like it because it has blue glitter in it but it's hardly noticeable and it's a great product and smells good too! I love Giovanni hair care products.

## Frequently Bought Together

- GIOVANNI Wicked Texture The Definition Of Pomade - Styling Hair Pomade, Helps to Shape Hair & Smooth Texture, Water Based Pomade that Washes Out Easily, Vegan, Paraben Free, Color Safe - 2 Oz
- GIOVANNI L.A. Hold Styling Gel - Strong Hold, Hair Gel for Women and Men, Vegan, No Parabens or Phthalates, Infused with Natural Botanical Ingredients, Lightweight Hair Styling Gel - 6.8 oz (1 Pack)
- GIOVANNI L.A. Hold Hair Spritz - Maximum Hold Styling Spray, Lightweight, Lauryl & Laureth Sulfate Free - 5 oz (Pack of 3)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-16*