---
product_id: 1604229
title: "Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition"
price: "$97.42"
currency: USD
in_stock: true
reviews_count: 13
url: https://www.desertcart.us/products/1604229-designing-brand-identity-an-essential-guide-for-the-whole-branding
store_origin: US
region: United States of America
---

# Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

**Price:** $97.42
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- **What is this?** Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
- **How much does it cost?** $97.42 with free shipping
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## Description

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition [Wheeler, Alina] on desertcart.com. *FREE* shipping on qualifying offers. Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

Review: Jumpstart and Motivate Your Marketing Team - After seeing a link to this book in a New York Times advertisement, I decided to purchase it right away from desertcart. There are so many excellent aspects to the book, it is difficult to know where to begin an analysis of it. The design of the book makes it simple to comprehend the point being made while at the same time, one is not fooled by the ease in which the material is presented because, as we delve into the book, we begin to understand the gravity of the information presented, the importance of every graphic and every recommendation. This Fourth Edition contains not only updates on the previous 3 editions (proof this book must being doing something right, eh? four editions?), it also has some wonderful case studies of modern companies' transition into the digital marketing arena. As an artist, I purchased the book to increase my knowledge of how a market works, how to influence buyer behavior and the perception of those who view my artwork. Once the value of the information contained in the book became even more obvious, the book became an excellent resource for a few of my independent sales and marketing consultant friends who claim it to be invaluable. High quality printing and binding, heavy construction in text book fashion ensures the book can be passed around and truly studied for years. Slick presentation. Points of information rapidly accessed and understood by any reader. I suspect high school students in graphic design classes or art classes could utilize this book. It's not just for marketing professionals. Well worth the low cost and if I owned a company of any sort (really, who doesn't need a positive image, a good brand identity?) -- I'd purchase copies for all of my employees, not just the marketing division.
Review: Very good learning! - I have a bachelor's degree in Design and Visual Communication, but for two and a half years I didn't do any work related to it, so when I got the opportunity to work for a photographer and redesign his brand I was a little rusted, this book served me well to remember some of the basics and drive me in the right direction, because we know that the industry changes by the day and as Designers we need to be up to date and know what are the trends. It's an easy read for those who are starting and I think it's a material that should be in every Design school.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 1118099206 |
| Best Sellers Rank | #893,698 in Books ( See Top 100 in Books ) #1,213 in Graphic Design Techniques #44,227 in Textbooks (Special Features Stores) |
| Customer Reviews | 4.6 4.6 out of 5 stars (418) |
| Dimensions  | 8.5 x 0.9 x 10.8 inches |
| Edition  | Fourth Edition |
| ISBN-10  | 9781118099209 |
| ISBN-13  | 978-1118099209 |
| Item Weight  | 2.8 pounds |
| Language  | English |
| Print length  | 326 pages |
| Publication date  | November 6, 2012 |
| Publisher  | John Wiley and Sons |

## Images

![Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition - Image 1](https://m.media-amazon.com/images/I/81mL25m20jL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Jumpstart and Motivate Your Marketing Team
*by T***T on December 14, 2012*

After seeing a link to this book in a New York Times advertisement, I decided to purchase it right away from Amazon. There are so many excellent aspects to the book, it is difficult to know where to begin an analysis of it. The design of the book makes it simple to comprehend the point being made while at the same time, one is not fooled by the ease in which the material is presented because, as we delve into the book, we begin to understand the gravity of the information presented, the importance of every graphic and every recommendation. This Fourth Edition contains not only updates on the previous 3 editions (proof this book must being doing something right, eh? four editions?), it also has some wonderful case studies of modern companies' transition into the digital marketing arena. As an artist, I purchased the book to increase my knowledge of how a market works, how to influence buyer behavior and the perception of those who view my artwork. Once the value of the information contained in the book became even more obvious, the book became an excellent resource for a few of my independent sales and marketing consultant friends who claim it to be invaluable. High quality printing and binding, heavy construction in text book fashion ensures the book can be passed around and truly studied for years. Slick presentation. Points of information rapidly accessed and understood by any reader. I suspect high school students in graphic design classes or art classes could utilize this book. It's not just for marketing professionals. Well worth the low cost and if I owned a company of any sort (really, who doesn't need a positive image, a good brand identity?) -- I'd purchase copies for all of my employees, not just the marketing division.

### ⭐⭐⭐⭐⭐ Very good learning!
*by C***N on April 4, 2013*

I have a bachelor's degree in Design and Visual Communication, but for two and a half years I didn't do any work related to it, so when I got the opportunity to work for a photographer and redesign his brand I was a little rusted, this book served me well to remember some of the basics and drive me in the right direction, because we know that the industry changes by the day and as Designers we need to be up to date and know what are the trends. It's an easy read for those who are starting and I think it's a material that should be in every Design school.

### ⭐⭐⭐⭐ Helpful book, but not a guide
*by A***A on September 11, 2015*

This book is mostly about how brand identities were designed. It's not so much a "branding for dummies" style how-to book, which I expected it to be since it's supposed to be an essential guide. That said, it turned out to be just what I needed for my particular project, which involved learning about corporate branding identities and how/why they made certain choices. There are a lot of case studies of (some well known) corporations in this book, as well as overviews of brand identity elements (such as color). This book can help you understand what a brand identity involves (not just a logo, as many believe!), but it will by no means "teach" you how to design a brand identity. The book itself is beautiful. It's oversized, very colorful, and is made with nice paper. I leave it out on my desk and it grabs the attention of many!

## Frequently Bought Together

- Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- Designing Brand Identity: An Essential Guide for the Whole Branding Team

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*Last updated: 2026-03-19*