---
product_id: 1572672
title: "Buy now"
brand: "clairol"
price: "$8.38"
currency: USD
in_stock: null
reviews_count: 4
url: https://www.desertcart.us/products/1572672-buy-now
store_origin: US
region: United States of America
---

# 28 days gray coverage 10-minute fast application 80% natural ingredients Buy now

**Brand:** clairol
**Price:** $8.38
**Availability:** ❌ Out of Stock

## Summary

> 🔥 Stay sharp, stay natural — color that works as hard as you do!

## Quick Answers

- **What is this?** Buy now by clairol
- **How much does it cost?** $8.38 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/1572672-buy-now)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Clean & Conscious:** 80% natural ingredients, free from ammonia and parabens for a gentle yet effective color.
- • **Root-Friendly Formula:** Demi-permanent dye prevents harsh root lines, blending naturally with your hair.
- • **Effortless Gray Control:** Cover grays seamlessly for up to 28 days with just a 10-minute routine.
- • **Nourish While You Color:** Infused with vitamin E, aloe, and protein to keep hair strong and healthy.
- • **Simple 3-Step Application:** Mix, apply root to tip, rinse & condition—no fuss, no mess.

## Overview

Clairol Natural Instincts Semi-Permanent Hair Dye for Men offers 28 days of natural-looking gray coverage with a fast 10-minute application. Formulated with 80% natural ingredients including vitamin E, aloe, and protein, it nourishes hair while delivering a demi-permanent color that avoids visible root lines. Free from ammonia and parabens, this easy-to-use pack of 3 ensures a healthy, vibrant look with minimal effort.

## Description

Okay, Guys. This one’s for you! Natural Instincts for Men fights grays in 10 minutes. It’s specifically formulated to look completely natural and it’s infused with Vitamin E, aloe, and protein to restore your natural color. Bonus, the formula is non-permanent so it gradually fades after 28 shampoos. Pro Tip: As a general rule, men should stay away from permanent hair colors since you’ll end up with a visible root line. Non-permanent is definitely the choice for you! It allows your natural color to show through. To keep your color (and yourself) looking fresh, ask your barber for a classic cut with texture. Think Jay Gatsby.

## Features

- They day for gray is not today! Get gray coverage and control for 28 days in only 10 minutes
- Made with nourishing ingredients (vitamin E, aloe and protein) to keep your hair looking strong and healthy
- Rule of thumb for men: We recomend demi-permanent coloring to avoid a visible root line and allow your natural color to show through
- Simple application: Mix color, apply root to tip, rinse and condition. That's it.
- Tinte para el cabello demi permanente, con 80% ingredientes naturales, sin amoniaco o parabanes

## Product Details

- **Color:** M17 Brown Black
- **Package Information:** Box
- **Product Benefits:** Hair Coloring, Nourishing
- **Brand:** Clairol
- **Item Form:** Cream

## Images

![Buy now - Image 1](https://m.media-amazon.com/images/I/916h8ZTz5bL.jpg)
![Buy now - Image 2](https://m.media-amazon.com/images/I/71Fq1gd7f3L.jpg)
![Buy now - Image 3](https://m.media-amazon.com/images/I/61klwH7v20L.jpg)
![Buy now - Image 4](https://m.media-amazon.com/images/I/71TNCGM4SVL.jpg)
![Buy now - Image 5](https://m.media-amazon.com/images/I/71hafZtQ19L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Notice the details you provide in your description are redundant. Just an FYI. e.g. you say "Non-permanent color" twice, etc.**
A: I'm just a customer, but I don't know why the yeven say it's non-permanent.  If you're coloring grey hair, the color lasts WAY beyond your new (grey) hair growth, requiring re-coloring.

**Q: Has anyone experience their hair turning orange (brassy) with this product, as it often happens with Just for Men products?**
A: I have used the Clairol Natural Instincts M11 Medium Brown for many years, and never had any problems with it.  My hair is pure gray and turns pure brown after use.  I want it to last a long as possible so let it set after application longer than the directions for about 25 minutes to make it a darker brown.  Worked out perfect.  Depending if I cut my hair or not, it can last about a month or more before reapplication.  How long it last depends on how fast your hair grows and how often/and when you cut it.    DO NOT use for eyebrows.  Rather use "At Ease PPI" Touch UP color for eyebrows --  a different product.  I use Brown since my hair is brown.  When applying the Clairol Hair Color to hair make sure you wash off any drops that land anywhere on your skin, or it may permanently stain you skin.  I love both products they work great.

**Q: Can this products be used on men's facial hair ?**
A: Yes it can be used on facial hear.

**Q: dye the scalp? because I have very short hair**
A: No, this product does not dye the scalp, but it does a great job on your hair.  Your hair will have a natural look, but your scalp will also.
I have been using this product for around 20 years.  I am, obviously, a happy camper.  btw, The light brown is NOT light, it's brown.
If you're actually looking for light brown, don't leave it on for the full 20 minutes, as instructed.  But, even if you want darker colored hair, 
start with the Light Brown, and leave it on for the full 20 min.  If you think it's too light, which is hardly even possible, move on to the medium.
My only problem is that my hair grows very fast, and my silver roots begin to show after just a week.  I'm not trying to fool anybody, so what I do 
is allow 2-3 weeks between treatments.  Even 4 weeks is doable, it depends on your level of vanity  lol!

btw: Amazon is where you will find the best price for this product, although I've never checked at beauty supply stores, but you have to buy the 
3 item package to get the good deal, and even they vary in price.  Shop carefully.  If you have doubts, you may wan to buy a single box, at a higher price, 
then, if you're happy with the results, order the 3 item package.  Good luck!!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Quality and service
*by Y***R on July 16, 2025*

Love your product!!!! Using it for 30 years. God bless you all. Amen!

### ⭐⭐⭐⭐⭐ I love this product--covers gray well, but took time to learn how to use it
*by S***E on June 6, 2018*

I've been using this Clairol Natural Instincts M9/Light Brown product (Clairol Natural Instincts Semi-Permanent Hair Color Kit For Men, 3 Pack, M9 Light Brown Color, Ammonia Free, Long Lasting for 28 Shampoos), it's very easy to use, and I love the included conditioner, which leaves my dry/frizzie hair very soft (I wish they sold this conditioner as a separate product). This Clairol product didn't leave that dull "shoe-polish" look like Just for Men products did, and Just for Men products do not include any conditioner either.As I got older, my hair started to lighten up quite a bit (from jet black, to a dark medium brown color), and it's about 50% gray now, with a large patch of white/silver gray right up front, which has been impossible to color. When I leave the the Clairol product (or even Just for Men) in my hair the recommended time, it only covers about 40%-50% or so of my gray patch, and most of the color seems to just wash right out, leaving my gray patch a very brassy/reddish color (100% gray "coverage"? yes; but 100% gray "colorage"? absolutely not!).So, I experimented with leaving the color in longer and longer (over several months), just to see if it would ever color my gray patch, and here is what I found (yay!)... In order to get my hard to color gray hair fully colored (or more accurately, about 90%-95% colored, which I really liked, cuz it left just a tiny bit of "highlights"), I mixed the coloring solutions into the mixing bottle and let that sit for 5-10 minutes before using it. Then, I set my timer for 45 minutes, and started with my gray patch, working the product through all of my hair (and less than 45-50 minutes on my hair, and most of the color just washes right out, and I get that strong brassy/reddish look). Then, after my timer goes off, I just wash the coloring out of my hair as completely as possible, and use the included Clairol conditioner.A TIP FROM AN OLD FRIEND: I also was told NOT to wash my hair with shampoo for the first three days. So, I just rinse my hair really well when I shower, and then use what's left of the included Clairol conditioner (for the first two to three days ONLY). After that, I use a high quality "mild" shampoo and contioner designed for color treated hair when I shampoo/condition every day (I prefer the Paul Mitchell brand, with the Orange caps -- Paul Mitchell Color Protect Daily Shampoo, 10.14 Ounce). If my hair is a little dry/frizzy, I just use a very tiny dab of Aussie 3-minute miracle leave-in conditioner (3 Minute Miracle Color Conditioning Treatment for Colored Hair 8 fl oz) while my hair is still "slightly" damp (I pat-dry my hair, not rub with the towel--rubbing makes my hair even frizzier).SPECIAL NOTE: Leaving this product in your hair for more than 30 minutes will turn it about 2-3 shades darker than you might want it (for me, it comes out VERY dark brown or almost black at first -- however, most of the brassy/reddish is covered, which is more important to me). It did lighten up after a few days to a dark-medium brown (closer to a medium-roast coffee bean color). My hair is mostly gray now, but it still grows "extremely" fast, so I "have to" cut and color every 2-3 weeks (max) to keep it looking neat, which means, it wouldn't be more than a few weeks that I would have to live with any color I don't like (you have to decide what's right for you).I hope this helps someone avoid years of frustration trying to get that stubborn gray colored. Good Luck!

### ⭐⭐⭐⭐ Very effective, but much darker than expected
*by D***N on May 1, 2017*

This is probably the best men's hair coloring out there. I have used "Just For Men" for quite some time, and with that product after a couple of weeks the color is almost gone. Also, the color can become "brassy" where it is covering the grey, and look unnatural.This product lasts longer than the competitor, and does not suffer from the brassy look that can occur. However, its primary flaw is that is has a very limited set of color choices.My hair is light brown. The lightest color available in Men's Clairol Natural Instincts is Light Brown. Sounds like a perfect match, right? Nope. I followed the instructions to the letter, and when I was done my hair ... previously light brown ... was now dark brown. I found myself washing it several times in a row to remove some of the color and to make it truly similar to my natural hair color.I later called the Customer Support telephone number to talk about what had happened, and to see if they had any recommendation about how to avoid a similar problem in the future. I was thinking that perhaps I could leave the color on my head for a shorter time, or perhaps mix in less of the colorant to achieve a lighter color. Clairol recommended against both of those options. Instead, they recommended that I go with a lighter color: Dark Blond.The problem? They discontinued Dark Blond and it is not available. That said, they had an easy solution: There is a women's version of the Clairol Natural Instincts product line, and it is absolutely the exact same product as the men's product line. The only differences is that the women's line comes in more colors, and comes with a bigger bottle of conditioner (for the same price). The other difference is that the women's Clairol line is readily available in stores, whereas the men's line seems to be only available online.So, as recommended, I purchased the Dark Blonde women's Natural Instincts product, applied it to my light brown hair, and had a perfect match to my natural hair color. It seems like an odd solution, but hey, it worked, so I have no complaints.

## Frequently Bought Together

- Clairol Natural Instincts Semi-Permanent Hair Dye for Men, M17 Brown Black Hair Color, Pack of 3
- Just For Men Mustache & Beard, Beard Dye for Men with Brush Included for Easy Application, With Biotin Aloe and Coconut Oil for Healthy Facial Hair - Medium-Dark Brown, M-40, Pack of 3
- Just for Men 1-Day Beard & Brow Color, Temporary Color for Beard and Eyebrows, For a Fuller, Well-Defined Look, Up to 30 Applications, Darkest Brown/Black

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-01-29*