---
product_id: 1524047
title: "Unlabel: Selling You Without Selling Out Hardcover – October 1, 2013"
brand: "marc ecko"
price: "$88.88"
currency: USD
in_stock: true
reviews_count: 10
url: https://www.desertcart.us/products/1524047-unlabel-selling-you-without-selling-out-hardcover-october-1-2013
store_origin: US
region: United States of America
---

# Unlabel: Selling You Without Selling Out Hardcover – October 1, 2013

**Brand:** marc ecko
**Price:** $88.88
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Unlabel: Selling You Without Selling Out Hardcover – October 1, 2013 by marc ecko
- **How much does it cost?** $88.88 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/1524047-unlabel-selling-you-without-selling-out-hardcover-october-1-2013)

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- marc ecko enthusiasts

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## Description

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## Images

![Unlabel: Selling You Without Selling Out Hardcover – October 1, 2013 - Image 1](https://m.media-amazon.com/images/I/513NbZr9KgL.jpg)
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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Palm Fronds
  

*by S***T on Reviewed in the United States on October 3, 2013*

Half way through the Kindle edition and I am already deeply grateful for the insights I've gleaned so far from Mr. Ecko's Unlabel.What I've been able to see through Marc's eyes is invaluable. There is a real sense of history at play here that fortifies the designers focus on authenticity.From drawing up 'Vote for Me' flyers to become the student body president in high school to the advanced maneuvers of 'velvet roping' an empty trade show booth with his brand placed elegantly atop a pedestal; there is a constant affirmation in nearly every page of the sheer value of doubling down on originality.More than a rags to riches story, Ecko's tale is loaded with self effacing admissions of  the dangerous side effects of success and lessons on how to counteract them with actual stress tested wisdom.I've been aware of Ecko only intermittently through the mind stamping Rhino brand and I seem to recall when Getting Up, his foray into video game design came out but I'm someone who has always been suspicious of Graffiti as an art form.Miraculously early on in the book I was educated by Marc, that what one mostly sees on the street in the form of 'graffiti' are called 'toys' - a moniker for nascent writers whose pens are cans. This seemingly minor insight clarified a confusion I have held for quite some time, namely, 'why does 98% of graffiti just look like practice?' now I know it's just a bunch of 'toys' and that graffiti, like any art, blossoms only after hours, days and potentially years of perfecting a style before you should manage Getting Up your first time. Wasn't it Voltaire who said 'one must write volumes before signing ones own name'? That idea wasn't lost on the ethos of Ecko.Marc possesses that rare quality of a talent who knows he's got it but takes the time to get it right it in seemingly every aspect of his creative and professional life. I've read it non-stop until I decided to write this review. It reminds me of the 'innocence' of the 80's and 90's. An innocence that is, perhaps against our better judgement, present with us now. And without fail we'll look back on this time, today, in twenty years with the same reverence and nostalgia.I mean I can hear the Beastie Boys saying "Ali Baba and the 40 thieves" in unison inside this guys garage where everything is possible as he bangs out another custom airbrush design or perfects the 100th palm frond.I have enjoyed the read and as someone starting a new company his insights are a shot in the arm of perfect timing. I would not have found out about this book if it wasn't for his upcoming Skillshare class that I fully intend on taking. Can't wait to read the rest of where the journey takes him and what he has to say about it. Well done.post-thought: There is some talk in the book referencing a change in the brand name from echo to ecko which I distinctly remember doing second takes on when it happened. I bring it up because there is something beautiful about the fact that Ecko (with the K) is so much more powerful and true and right for the brand than the 'original'. The philosophical underpinning of this realization in their company and also in the reader is a profound example of the power of being okay with moving forward even though you are not and cannot be sure of how the creative evolution of your business will refine itself. I found this passage and several others extremely encouraging. Just trust it.scottthrift

### ⭐⭐⭐⭐ 







  
  
    Great reading for anyone struggling with a creative-based business
  

*by P***M on Reviewed in the United States on October 18, 2013*

Unlabel is a brutally honest manual to how Marc Ecko made his creative business happen. For creatives, unlike almost every other business, there's a pressing need for authenticity and voice while not sacrificing the business side of things. That is what this book is about--creating a business that expresses your creativity while still being able to put food on the table. I'd recommend this book as a counterpoint to Naomi Klein's equally important 
  
No Logo: 10th Anniversary Edition with a New Introduction by the Author







  
  
    , which was a book sorely needed in its time but now feels a little naive in its idealism.This book is also a lot of fun, filled with funny and sometimes touching asides and tons of colorful graphics. Ecko really put his money where his mouth was on this, very much expressing his aesthetic through the design of the book itself. I'm only taking off a star because there's a few too many pointless asides and because Ecko is competent but not fantastic writer. That's really no reason not to give this a chance however, and I really feel this should be in the library of anyone considering a creative business.

### ⭐⭐⭐⭐⭐ 







  
  
    Wish This Book Would Have Been Around When I Was 20
  

*by T***N on Reviewed in the United States on November 5, 2013*

This book couldn't have come at a better time in my life.On October 3, 2013, I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation where an insecure boss stole my brainchild as his own.I felt exploited, as if I was used only for my innovative and creative brain. Wham, bam, thank you, ma'am. At 50 years old, I felt my career was over, and there was no way for me to achieve my life-long dreams. But Marc's book has helped me realize that is not the case, and that there is more to ME and my life than just one creation.I'm still a "creator" and by using Marc's Authenticity Formula, I've shed the labels that were weighing me down and have discovered my brand, my authentic self.Thanks, Marc! I just wish this book had been around when I was 20. I've already bought a copy for a friend in her own startup and I'm buying the book for each of my four 20-something children as their holiday gifts this year.

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-02*