---
product_id: 150628021
title: "The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz)"
brand: "the london grooming company"
price: "$33.63"
currency: USD
in_stock: true
reviews_count: 10
url: https://www.desertcart.us/products/150628021-the-london-grooming-company-define-for-men-strong-all-day
store_origin: US
region: United States of America
---

# Low sheen natural finish Strong all-day hold Easy water-based washout The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz)

**Brand:** the london grooming company
**Price:** $33.63
**Availability:** ✅ In Stock

## Summary

> 💼 Define your day with confidence and style that lasts.

## Quick Answers

- **What is this?** The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz) by the london grooming company
- **How much does it cost?** $33.63 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/150628021-the-london-grooming-company-define-for-men-strong-all-day)

## Best For

- the london grooming company enthusiasts

## Why This Product

- Trusted the london grooming company brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Natural Shine:** Achieve a sleek, polished style with a subtle low-sheen finish that says sophistication, not overdone.
- • **Clean & Conscious Formula:** Cruelty-free, paraben-free, and alcohol-free—because your style should be as responsible as it is sharp.
- • **Unrivaled All-Day Control:** Lock your look in place from morning meetings to after-hours with a powerful hold that never quits.
- • **Travel-Ready & TSA-Friendly:** Compact 50ml size fits perfectly in your gym bag or carry-on, keeping you groomed on the go.
- • **Versatile for Every Hair Type:** Pliable texture works seamlessly on medium-length hair, with easy washout to refresh your style daily.

## Overview

The London Grooming Company Define For Men is a premium 50ml hair paste crafted in the UK, offering a strong all-day hold with a natural low-sheen finish. Formulated with high-quality, cruelty-free ingredients like cera alba and oud wood, it tames flyaways while promoting hair health. Its water-soluble, alcohol- and paraben-free formula ensures easy washout and suitability for all medium-length hair types, making it an essential grooming staple for the modern professional.

## Description

Elegance is found in enduring quality and performance, and the traditions of our past are the foundation every London Grooming product is built from.
Building on these traditions, we've collaborated with the UK's finest barbers to craft a modern collection tailored for the 21st-century gentleman. With updated accents and enhanced efficiency, our products consistently delight.
The London Grooming Company is here to inspire style, confidence, and self-expression with our men's luxury grooming products. Our catalogue includes hair styling products, beard care, and skincare.
Each product is made from luxury ingredients sourced from around the world for their quality and performance. They are then combined to offer the ultimate experience in skin and hair care.
All of our products have been designed, crafted, and manufactured in the UK. Our entire catalogue is paraben, sulphate, and cruelty-free.
Take a pea-sized amount of our mens hair paste and rub it thoroughly into your palms and fingers.
Apply to dry or towel-dried hair, distributing it evenly and working it through from root to tip. Style as desired.
Elegance is found in enduring quality and performance, and the traditions of our past are the foundation every London Grooming product is built from.
Building on these traditions, we've collaborated with the UK's finest barbers to craft a modern collection tailored for the 21st-century gentleman. With updated accents and enhanced efficiency, our products consistently delight.
Define
Clay
Creme
Paste
Pomade
Sea Salt Spray
Volumising Dust

## Features

- Salon Quality: Cera alba increases hold and encourages new hair growth while taming flyaways, perfect for a sleek, slicked-back final look.
- Texturizing: Our product offers a very strong hold and a low sheen finish for a natural shine; It's a perfect TSA-friendly travel product or gym bag essential to keep your hairstyle secure during busy days.
- Natural: This hair paste is cruelty-free, alcohol-free, paraben-free, and made with minimal, high-quality ingredients including lanolin and oud wood for hydration and a pleasant smell.
- How to Use: Using a pea size amount, rub into palms and fingers to gently warm the product before distributing evenly through the hair and creating your desired style.
- Versatile: Suitable for all hair types at medium length, this pliable shaping cream is formulated with water-soluble ingredients making it easy to wash out after use.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Asin | B07T9PFXTG |
| Country Of Origin | United Kingdom |
| Item Model Number | LGC-DE-50 |
| Manufacturer | The London Grooming Company |
| Product Dimensions | 7 x 7 x 2.5 cm; 60 g |

## Product Details

- **Product benefits:** Hydrating
- **Hair type:** All
- **Material Type Free:** Sulphate Free, Alcohol Free, Paraben Free
- **Scent:** Oud Wood
- **Liquid volume:** 50 Millilitres
- **Item form:** Cream
- **Brand:** The London Grooming Company
- **Number of items:** 1
- **Unit count:** 50.0 millilitre
- **Item volume:** 50 Millilitres

## Images

![The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz) - Image 1](https://m.media-amazon.com/images/I/61KvK1Hub5L.jpg)
![The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz) - Image 2](https://m.media-amazon.com/images/I/71BbDg5dRUL.jpg)
![The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz) - Image 3](https://m.media-amazon.com/images/I/71zTqBcl1DL.jpg)
![The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz) - Image 4](https://m.media-amazon.com/images/I/71Lb9beGpwL.jpg)
![The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz) - Image 5](https://m.media-amazon.com/images/I/81ezEJC2vpL.jpg)

## Available Options

This product comes in different **Style Name** options.

## Questions & Answers

**Q: Can you provide an ingredient list?**
A: AQUA, PETROLATUM, VP/VA COPOLYMER, CETEARETH-20, CERA ALBA (BEESWAX), COPERNICIA CERIFERA (CARNAUBA) WAX, LANOLIN, OZOKERITE, POLYQUATERNIUM 11, OLETH-5, BENZYL ALCOHOL, DEHYDROACETIC ACID, PARFUM, LINALOOL, D-LIMONENE, LILIAL, CITRAL.

**Q: Is this cruelty free?**
A: Yes, this is cruelty free, paraben free, and water soluble.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Replacement for hairbond and better
*by  on Reviewed in the United Kingdom 7 November 2019*

As a replacement for hairbond that was becoming more expensive and harder to find I had a punt at this and have to say it's amazing if not better than the hairbond. The smell is unreal, comes off the hands nice and easy, stays in all day. This will now be my number 1 choice in hair product

### ⭐⭐⭐ Not strong hold as advertised.
*by  on Reviewed in the United Kingdom 24 May 2025*

Shiny look and weak hold

### ⭐⭐⭐⭐⭐ Holds great, smells fantastic
*by  on Reviewed in the United Kingdom 2 October 2020*

My go-to compound for control of a pixie cut. Easy to apply, workable hold (not crunchy, no weird residue), washes out easily with water, and smells absolutely fantastic.

## Frequently Bought Together

- The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 1.7 Fl Oz (50ml)
- The London Grooming Company - Matte Hair Powder for Men | Mens Hair Powder | Texture Powder for Styling | Medium All-Day Hold 0.7 Ounces (20 grams)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-11*