---
product_id: 145937920
title: "Strategic Brand Management"
price: "$179.50"
currency: USD
in_stock: true
url: https://www.desertcart.us/products/145937920-strategic-brand-management
store_origin: US
region: United States of America
---

# Strategic Brand Management

**Price:** $179.50
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Strategic Brand Management
- **How much does it cost?** $179.50 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/145937920-strategic-brand-management)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The only textbook exploring brands as emotional, symbolic perceptions influencing consumer behavior. Comprehensive framework for brand strategy and competition.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 547,984 in Books ( See Top 100 in Books ) 3,042 in Sales & Marketing 5,505 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.7 4.7 out of 5 stars (41) |
| Dimensions  | 24.38 x 1.52 x 18.8 cm |
| Edition  | 4th |
| ISBN-10  | 019879780X |
| ISBN-13  | 978-0198797807 |
| Item weight  | 717 g |
| Language  | English |
| Print length  | 368 pages |
| Publication date  | 3 Aug. 2018 |
| Publisher  | OUP Oxford |

## Images

![Strategic Brand Management - Image 1](https://m.media-amazon.com/images/I/71j-A16YmsL.jpg)

## Frequently Bought Together

- Strategic Brand Management
- KNOWN: The handbook for building and unleashing your personal brand in the digital age
- KNOWN personal branding Workbook

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-03*