---
product_id: 14477564
title: "Paid Attention: Innovative Advertising for a Digital World"
price: "$109.26"
currency: USD
in_stock: true
reviews_count: 13
url: https://www.desertcart.us/products/14477564-paid-attention-innovative-advertising-for-a-digital-world
store_origin: US
region: United States of America
---

# Paid Attention: Innovative Advertising for a Digital World

**Price:** $109.26
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Paid Attention: Innovative Advertising for a Digital World
- **How much does it cost?** $109.26 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/14477564-paid-attention-innovative-advertising-for-a-digital-world)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Paid Attention: Innovative Advertising for a Digital World [Yakob, Faris] on desertcart.com. *FREE* shipping on qualifying offers. Paid Attention: Innovative Advertising for a Digital World

Review: Fundamental read to keep evolving - I just finished reading this book and I have to say: Thank you Yakob! It is very hard to find books that combine theory, personal experience and case studies in a way that you actually learn from. Plus, the storytelling of the book is great and easy to follow. It has a bonus, it give you real tools that can actually help you in your everyday work. If you are in advertising/marketing you have to read this.
Review: Four Stars - A good book on the subject. Needs some review for next editions because of some typing erros

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 0749473606 |
| Best Sellers Rank | #757,950 in Books ( See Top 100 in Books ) #567 in Advertising (Books) #585 in Web Marketing (Books) #727 in E-Commerce (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (98) |
| Dimensions  | 6.1 x 0.4 x 9.1 inches |
| Edition  | 1st |
| ISBN-10  | 9780749473600 |
| ISBN-13  | 978-0749473600 |
| Item Weight  | 11.7 ounces |
| Language  | English |
| Print length  | 216 pages |
| Publication date  | April 28, 2015 |
| Publisher  | Kogan Page |

## Images

![Paid Attention: Innovative Advertising for a Digital World - Image 1](https://m.media-amazon.com/images/I/71AQLXrGIbL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fundamental read to keep evolving
*by D***O on February 23, 2016*

I just finished reading this book and I have to say: Thank you Yakob! It is very hard to find books that combine theory, personal experience and case studies in a way that you actually learn from. Plus, the storytelling of the book is great and easy to follow. It has a bonus, it give you real tools that can actually help you in your everyday work. If you are in advertising/marketing you have to read this.

### ⭐⭐⭐⭐ Four Stars
*by P***A on May 27, 2015*

A good book on the subject. Needs some review for next editions because of some typing erros

### ⭐⭐⭐⭐⭐ Solid and simple vision on how the ad industry is adapting to a new reality.
*by O***N on September 10, 2020*

Probably the best text that I read over the past 5 years about advertising and digital. Simple and clear, and very transparent on how our industry and agency model should adapt - or reinterpret- their core business.

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-05-08*