--- product_id: 1415856 title: "COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up" brand: "color wow" price: "$72.74" currency: USD in_stock: true reviews_count: 13 category: "Color Wow" url: https://www.desertcart.us/products/1415856-color-wow-root-cover-up-temporary-hair-color-touch-up store_origin: US region: United States of America --- # PPD & paraben free, cruelty-free Instant gray coverage Water-resistant formula COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up **Brand:** color wow **Price:** $72.74 **Availability:** ✅ In Stock ## Summary > ✨ Root coverage that keeps up with your hustle! ## Quick Answers - **What is this?** COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up by color wow - **How much does it cost?** $72.74 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/1415856-color-wow-root-cover-up-temporary-hair-color-touch-up) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Effortless Touch-Up:** Compact, lightweight powder designed for quick, on-the-go root refreshes. - • **Natural Volume Boost:** Reflective mineral powder fills thin spots and disguises scalp for thicker, fuller hair. - • **Swim-Proof Confidence:** Water-resistant formula stays put through workouts, rain, and swims until shampooed out. - • **Clean & Conscious Beauty:** No waxes, no PPDs, paraben-free, and cruelty-free for guilt-free glam. - • **Flawless Gray Camouflage:** Conceal roots and regrowth instantly without harsh chemicals or dyes. ## Overview COLOR WOW Root Cover Up offers instant, temporary gray and root coverage with a water-resistant, mineral powder formula that creates a natural, multi-dimensional look. Free from harsh chemicals like PPDs and parabens, this cruelty-free product fills thin spots and extends highlights, staying put until shampooed out—perfect for professionals seeking a flawless, on-the-go hair fix. ## Description Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Review: Amazing coverage!! - If you’re on the fence, it’s a must-buy! This was the first root cover-up product I ever tried, and I liked it so much that I completely used up the generous amount of powder and immediately ordered another. A little goes a long way—I had my first container for over two years before needing to replace it. The powder is fragrance-free, making it a great choice if you’re sensitive to scents. It isn’t sticky, doesn’t transfer onto clothing or pillowcases, and still washes out easily when you’re ready. I also love the long, dual-sided brush. It’s comfortable to hold, makes application easy, and helps blend the powder naturally. Overall, it’s an effective, mess-free root touch-up that has become a staple in my routine. Review: WOW is right - My hair is naturally auburn with a lot of sparkly white hairs. I dye it a bolder red, and I couldn’t get an appointment for awhile. I decided to try this to see if I could stretch my root touch ups. I’m surprised how well it works! I did not need to reapply it at all, as promised, it stayed put until I washed my hair. I think it gave a slight orange cast to my scalp at my part line, but it wasn’t very noticeable- I noticed it simply because I was examining my part line to see how well the product was lasting. It really blended perfectly and even camouflaged my sparkly white hairs. ## Features - Camouflage roots and regrowth instantly without dyes or peroxide. No waxes, no PPD’s + cruelty-free. - Temporary color stays until shampoo’d out (you can swim in it!) - Fill in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00FYSZDQ4 | | Best Sellers Rank | #1,525 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Hair Mascaras & Root Touch Ups | | Brand | COLOR WOW | | Brand Name | COLOR WOW | | Color | Medium Brown | | Container Type | Box | | Customer Reviews | 4.2 out of 5 stars 21,961 Reviews | | Full Cure Time | 6 months | | Global Trade Identification Number | 05060150185434 | | Hair Color Permanence | Permanent | | Hair Type | Chemically Treated | | Item Form | Powder | | Item Weight | 4.54 g | | Manufacturer | AmazonUs/FEDM1 | | Manufacturer Part Number | CW543 | | Material Features | Natural | | Material Type Free | Paraben Free | | Model Number | CW543 | | Number of Items | 1 | | Package Information | Box | | Product Benefits | Instantly covers grays and dark roots, extends highlights, and fills in hairline gaps seamlessly. | | Unit Count | 1 Ounce | ## Product Details - **Brand:** COLOR WOW - **Color:** Medium Brown - **Item Form:** Powder - **Package Information:** Box - **Product Benefits:** Instantly covers grays and dark roots, extends highlights, and fills in hairline gaps seamlessly. ## Images ![COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up - Image 1](https://m.media-amazon.com/images/I/61uxg0TLvBL.jpg) ![COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up - Image 2](https://m.media-amazon.com/images/I/619Hqe5XO+L.jpg) ![COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up - Image 3](https://m.media-amazon.com/images/I/81keJV900bL.jpg) ![COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up - Image 4](https://m.media-amazon.com/images/I/61vx0lbZfML.jpg) ![COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up - Image 5](https://m.media-amazon.com/images/I/61DesN0qDRL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks** A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left. I love it. It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it. I highly recommend this product. I'm sure the one compact of powdered color will last me a full year if not longer. **Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?** A: I use this to cover silver / grey roots (80% +) in the front of my head. I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product, assuming the very light roots would lighten up the medium brown Color Wow. It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product. **Q: What are the ingredients in this product? Has it been evaluated for toxicity by a group like Skin Deep?** A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491. **Q: does this wash out of your hair in the rain? How many uses in the compact?** A: My hair hasn't been rained on. It has been snowed on and it didn't rinse out. It completely washes out during a shampoo. I don't know how many uses in the compact. I would think it varies according to how much outgrowth there is My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week ## Customer Reviews ### ⭐⭐⭐⭐⭐ Amazing coverage!! *by J***E on July 5, 2026* If you’re on the fence, it’s a must-buy! This was the first root cover-up product I ever tried, and I liked it so much that I completely used up the generous amount of powder and immediately ordered another. A little goes a long way—I had my first container for over two years before needing to replace it. The powder is fragrance-free, making it a great choice if you’re sensitive to scents. It isn’t sticky, doesn’t transfer onto clothing or pillowcases, and still washes out easily when you’re ready. I also love the long, dual-sided brush. It’s comfortable to hold, makes application easy, and helps blend the powder naturally. Overall, it’s an effective, mess-free root touch-up that has become a staple in my routine. ### ⭐⭐⭐⭐⭐ WOW is right *by R***. on June 27, 2026* My hair is naturally auburn with a lot of sparkly white hairs. I dye it a bolder red, and I couldn’t get an appointment for awhile. I decided to try this to see if I could stretch my root touch ups. I’m surprised how well it works! I did not need to reapply it at all, as promised, it stayed put until I washed my hair. I think it gave a slight orange cast to my scalp at my part line, but it wasn’t very noticeable- I noticed it simply because I was examining my part line to see how well the product was lasting. It really blended perfectly and even camouflaged my sparkly white hairs. ### ⭐⭐⭐⭐⭐ Can’t live without it *by H***E on June 8, 2026* Great product! Easy to apply, looks natural, and lasts. Helps me stretch out my hair appointments by a couple of weeks, so it saves money. I take it on my travels and it hides my gray well, especially in photos. ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/1415856-color-wow-root-cover-up-temporary-hair-color-touch-up](https://www.desertcart.us/products/1415856-color-wow-root-cover-up-temporary-hair-color-touch-up) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-25*