---
product_id: 13897528
title: "Return on Character: The Real Reason Leaders and Their Companies Win"
brand: "fred kiel"
price: "$54.91"
currency: USD
in_stock: true
reviews_count: 13
url: https://www.desertcart.us/products/13897528-return-on-character-the-real-reason-leaders-and-their-companies
store_origin: US
region: United States of America
---

# Return on Character: The Real Reason Leaders and Their Companies Win

**Brand:** fred kiel
**Price:** $54.91
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Return on Character: The Real Reason Leaders and Their Companies Win by fred kiel
- **How much does it cost?** $54.91 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/13897528-return-on-character-the-real-reason-leaders-and-their-companies)

## Best For

- fred kiel enthusiasts

## Why This Product

- Trusted fred kiel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Return on Character: The Real Reason Leaders and Their Companies Win

## Images

![Return on Character: The Real Reason Leaders and Their Companies Win - Image 1](https://m.media-amazon.com/images/I/41hF2zfabGL.jpg)
![Return on Character: The Real Reason Leaders and Their Companies Win - Image 2](https://m.media-amazon.com/images/I/41qn3zFQ41L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    A Must Read across the ages, career and for best personal life!!
  

*by S***N on Reviewed in the United States on April 20, 2015*

Return on Character is well written.  It speaks to the young person finishing their education by giving them a track to run on.  It addresses the issues facing someone not satisfied with their current career momentum.  Any age, any career, in my opinion, people can make positive changes from reading this very well researched and easy to read book.  I feel the Takeaways or synopsis at end of each chapter is really a very useful tool to highlight points made in the chapter.  Offering website information, showing the questions asked of each person involved in the research gives a person the chance to compare their own experience with those researched.  I feel this book should be required reading from junior in High School to the day one feels they no longer need to learn something that will benefit themselves and those around them.

### ⭐⭐⭐⭐⭐ 







  
  
    A major contribution in the evolution of true leadership
  

*by W***. on Reviewed in the United States on May 25, 2015*

Not since I wrote Business Success Through Self-Knowledge have I read a leadership book that gives equal value to "who  the leader is" and "what the leader does".  Dr. Kiel is correct in observing that "trust flows from strong character habits", and  I would add, these habits flow from self-knowledge.  As long as your basic mental models (supported by neurobiology) and fortifying habits remain in force, you will only achieve a more efficient existence, not true freedom.  I would add that self-knowledge brings forth "moral intuitions", modulates the expression of the "Big Five", and integrates the slow brain and the fast brain in a way that balances drives. In short, "the truth will set you free." I recommend this data based book highly and have purchased multiple copies for several  top executives in the business world.William D. Ant on, Ph.D.

### ⭐⭐⭐⭐⭐ 







  
  
    Character Counts
  

*by B***K on Reviewed in the United States on October 15, 2015*

A study by KRW International surveyed employees and CEOs in 84 companies about the character of their leadership teams and compared the results to their financial performance. High character CEOs and leadership teams, as judged by their employees, had an average return on assets (ROA) of 9.35%, while the mid-group ratings on character had an ROA of 4.83%, and the lowest character group averaged 1.93% ROA. The average ROA for the S&P 500 ranges from 2 – 3.25%.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.us/products/13897528-return-on-character-the-real-reason-leaders-and-their-companies](https://www.desertcart.us/products/13897528-return-on-character-the-real-reason-leaders-and-their-companies)

---

*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-02-21*