---
product_id: 132131017
title: "Sony XBR-77A9G 77-inch TV: MASTER Series BRAVIA OLED 4K Ultra HD Smart TV with HDR and Alexa Compatibility - 2019 Model"
brand: "sony"
price: "$2425.04"
currency: USD
in_stock: false
reviews_count: 13
url: https://www.desertcart.us/products/132131017-sony-xbr-77a9g-77-inch-tv-master-series-bravia-oled
store_origin: US
region: United States of America
---

# Dedicated Game Mode for ultra-responsive gaming Acoustic Surface Audio+ 2.1 channel sound 77-inch OLED 4K display Sony XBR-77A9G 77-inch TV: MASTER Series BRAVIA OLED 4K Ultra HD Smart TV with HDR and Alexa Compatibility - 2019 Model

**Brand:** sony
**Price:** $2425.04
**Availability:** ❌ Out of Stock

## Summary

> 🔥 Elevate your living room with Sony’s 77-inch OLED MASTER Series — where picture, sound, and smart tech unite!

## Quick Answers

- **What is this?** Sony XBR-77A9G 77-inch TV: MASTER Series BRAVIA OLED 4K Ultra HD Smart TV with HDR and Alexa Compatibility - 2019 Model by sony
- **How much does it cost?** $2425.04 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/132131017-sony-xbr-77a9g-77-inch-tv-master-series-bravia-oled)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Masterpiece OLED Brilliance:** Experience absolute blacks and vibrant colors with Sony’s Pixel Contrast Booster and TRILUMINOS Display for cinematic perfection.
- • **Next-Level Gaming Immersion:** Game Mode optimizes response time and visuals, making every PlayStation session buttery smooth and ultra-responsive.
- • **Voice-Controlled Smart Living:** Seamlessly control your TV and smart home with built-in Google Assistant and Alexa compatibility—hands-free convenience at your command.
- • **Cinematic Sound from the Screen:** Acoustic Surface Audio+ transforms the entire screen into a speaker, delivering immersive multidimensional audio that pulls you into the action.
- • **Future-Proof Connectivity & Streaming:** Supports Apple AirPlay 2, HomeKit, Dolby Vision, IMAX Enhanced, and Netflix Calibrated Mode for flawless 4K HDR streaming and smart home integration.

## Overview

The Sony XBR-77A9G is a 77-inch MASTER Series BRAVIA OLED 4K Ultra HD Smart TV featuring Sony’s Picture Processor X1 Ultimate and Pixel Contrast Booster technology for stunning HDR visuals. It offers immersive Acoustic Surface Audio+ sound, dedicated Game Mode for enhanced gaming, and seamless smart home integration with Google Assistant, Alexa, Apple AirPlay 2, and HomeKit. Designed for professionals and enthusiasts seeking cinematic picture quality and cutting-edge smart features in a sleek, future-ready package.

## Description

Sony’s latest, most inspiring OLED masterpiece, powered by picture Processor x1 Ultimate. Sony’s best processor ever works alongside pixel contrast booster Technology to deliver unbelievable picture quality with 4K HDR clarity. Bright, vibrant colors, absolute black, and stunning contrast come to everything you watch. Acoustic Surface audio+ brings 2. 2 Channel sound right from the screen. Sony BRAVIA OLED TV.

Review: The Sony A9G OLED TV is a Spectacular TV !!! - Our previous Sony TV was a top-of-the-line XBR HD TV with an outstanding HD picture. After 12 years of continuous use, it was still working well with the same great picture, but we decided to upgrade to a new top-of-the-line Sony 4K TV. After some research online and a few YouTube reviews, we settled on the Sony A9G 55” OLED TV. At the same time, we also upgraded our AV Receiver to the Sony STR-DN1080 Receiver and kept our 5.1 Surround Sound speaker array intact. For anyone upgrading to a 4K TV, a little bit of preparation will ensure a spectacular audio and video experience. First, I purchased 3 new Ultra High Speed HDMI Cables. Although you only need High Speed HDMI cables capable of 18Gbps for 4K, I decided to go with cables that would handle 48Gbps for possible future firmware feature enhancements. I ran one of these cables between my Xfinity Cable box and the HDMI SAT/CATV HDMI input on the back of the receiver. I ran a 2nd HDMI cable between my new Apple TV 4K box and the Video 2 HDMI input on the receiver. On this receiver (and perhaps on other brands as well), it is important to connect the Apple TV 4K box to Video 2 and NOT Video 1. As per the instructions for the 1080 receiver, “The HDMI IN VIDEO 1 jack supports bandwidths of up to 9 Gbps. If your device supports high-bandwidth video formats such as 4K/60p 4:4:4, 4:2:2, or 4K/60p 4:2:0 10 bit, connect your device to an HDMI IN jack OTHER than the HDMI IN VIDEO 1 jack.” The Video 2 jack will support the necessary enhanced video requirements for flawless 4K TV performance. If you accidentally plug into the Video 1 jack, you will immediately see erratic picture performance and frequent blinking if you try to set the Apple TV box to the HDR or Dolby Vision settings. With the Video 2 jack, HDR and Dolby Vision perform flawlessly. I ran a 3rd HDMI cable from the HDMI Out (eARC/ARC) jack on the back of the receiver to the HDMI In (eARC/ARC) jack on the A9G TV. Using the receiver’s menu, I navigated to the HDMI signal settings for the input jacks and changed them all from the Standard Format to the Enhanced Format. Using the menu on the TV, I made sure that the HDMI In (eARC/ARC) jack was also set to Enhanced Format. One final note, specific to this scenario, whereby the Cable box and the Apple TV 4K box connect directly to the receiver and the receiver outputs those signals to the TV, I also turned the eARC/ARC feature OFF on the receiver and the TV since it is not necessary. With these important TV/Receiver cable and input/output jack prep steps in place, the picture on the Sony A9G 55” TV is absolutely spectacular !!! If you are obsessive about fine tuning your picture (as I am), you can also go to best-tv-settings.com and follow their recommendations specific to the Sony A9G. Netflix, Disney+, desertcart Prime TV, and Apple TV+ all offer 4K content and the crisp picture resolution, contrast, color, pure black, and pure white details will blow you away on this TV !! We love the Sony A9G and highly recommend it to anyone interested in a high end 4K TV upgrade.
Review: This TV seems to be from the future - The screen is also the speakers. Sound is created in a way similar to audiophile electrostatic speakers. If you touch the screen you can feel it vibrating, but it is way too fast to see. The sound quality is so good that we disconnected our (painfully installed) external system. For dialog comprehension it is unbeatable for voices to come RIGHT OUT of the center of the screen, and you wonder how you ever endured voices coming from “elsewhere.” For music, even at low volume, nothing we have owned has ever come close in quality even at 10X the price. Classical & Jazz sound amazing. We aren’t into super loud; if you are then this is where screen speakers will wash-out, especially on bass. But for movies, “natural” volume music (as if there were a piano or violin in the room) short of room shaking Rock—this magical sound screen never stops delighting. You just can’t believe there aren’t any speakers! We also love that now we have only one cord plugged in: power. No sound system, as the screen is superior by far. (Gave our old audio system to Salvation Army, and good riddance as it was ugly furniture and we had to use closed-caption to follow the script.) No CAT5, as WiFi is 10X faster than needed for 4K, so now all wireless. Cast from phone or PC, no problem. Screensavers from my PC photo collection as wall art when not being watched, all wireless. The only physical connection is just power.  The picture quality everyone raves about. I must admit that before buying I thought the “Master Series” reference-screen feature was a bit of hype. But it looks very, very good, especially in low-light scenes. You’ll see every skin pore, all the bad makeup you never knew was there, every hair follicle. Nature scenes are also breathtakingly clear, and color perfect. I don’t see this well in real life, so it continues to amaze. This is the most satisfying luxury product we've ever bought--especially since only slightly more expensive than other options. Like time-travelling into the future. Imagine our reaction to the expensive and ugly “home theatres” that we used to have and see elsewhere. Just slap this 77” on the wall, connect a power cord, provide some comfy seating, and this beats all.

## Features

- OLED plus PIXEL CONTRAST BOOSTER: Millions of individual pixels are supercharged for more vibrant colors to complement absolute OLED black. Dynamic Backlight Control
- MASTER OF QUALITY: Faithfully conveys creator’s intent on screen to deliver the best picture quality
- PICTURE PROCESSOR X1 ULTIMATE: Sony’s best processor analyzes content to bring out OLED’s intense contrast with pure blacks, peak brightness and natural colors
- GAME MODE: Take your PlayStation experience to the next level with a Sony 4K gaming TV featuring dedicated Game Mode for a smoother, more responsive gaming experience. Power Consumption (in standby)-0.5W
- SMART ANDROID TV with GOOGLE ASSISTANT: Use your voice to control your TV and smart home devices, easily search for movies and shows, get answers, and manage tasks, all hands-free
- WORKS WITH ALEXA: Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.
- APPLE AIRPLAY 2 and HOMEKIT SUPPORT: Seamlessly integrate your iPhone and Siri devices with your Sony TV for effortless smart home management and content streaming
- TRILUMINOS Display: See exactly what the creator intended with advanced color and gradation
- ACOUSTIC SURFACE AUDIO: 2.1 channel sound from the entire screen, creating an immersive multidimensional audio experience
- NETFLIX CALIBRATED MODE, DOLBY VISION, IMAX ENHANCED: Enjoy immersive and engaging cinematic content as the creator intended

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07NYVTLJ8 |
| Additional Features | 4K HDR Picture Processor X1 Ultimate; 4K X-Reality PRO and Object-Based Super Resolution; IMAX Enhanced; Acoustic Surface Audio+, TRILUMINOS Display; Super Bit Mapping HDR; Motionflow XR; Google Assistant Built-In; Works with Amazon Alexa |
| Antenna Location | Home Viewing |
| Aspect Ratio | 16:9 |
| Audio Input | Bluetooth |
| Audio Output Mode | Surround |
| Best Sellers Rank | #671,528 in Electronics ( See Top 100 in Electronics ) #1,628 in LED & LCD TVs |
| Brand | Sony |
| Built-In Media | Television, Remote |
| Color | Black |
| Connectivity Technology | Bluetooth |
| Contrast Ratio | High |
| Control Method | Voice |
| Controller Type | amazon_alexa, android, google_assistant, vera |
| Customer Reviews | 4.6 out of 5 stars 1,057 Reviews |
| Display Backlight Technology | Self-Luminous |
| Display Refresh Rate in Hertz | 120 |
| Display Size Class | 77 Inches |
| Display Technology | OLED |
| Global Trade Identification Number | 00027242915862 |
| HDR Format Supported | DOLBY VISION, IMAX ENHANCED |
| Hardware Interface | USB |
| Internet Applications | Netflix, Youtube, Amazon Prime Video |
| Item Dimensions D x W x H | 12"D x 67.88"W x 39.5"H |
| Item Weight | 72.6 Pounds |
| Manufacturer | Sony |
| Mfr Part Number | XBR77A9G |
| Model Name | XBR77A9G |
| Model Number | XBR77A9G |
| Model Series | A9G |
| Model Year | 2019 |
| Motion Enhancement Technology | Motionflow XR |
| Mounting Type | Wall Mount |
| Number of Audio Channels | 2.1 |
| Number of Batteries | 2 AAA batteries required. |
| Operating System | Android |
| Picture Quality Enhancement Technology | Pixel Contrast Booster, Picture Processor X1 Ultimate |
| Power Consumption | 653 Watts |
| Refresh Rate | 120 Hz |
| Resolution | 4K |
| Screen Finish | Flat |
| Screen Mirroring Technology | OLED |
| Screen Size | 77 Inches |
| Signal Format | HDMI, USB |
| Size | 77 in |
| Smart Home Compatibility | Smart Home Compatible |
| Speaker Description | Built-in Speakers |
| Special Feature | 4K HDR Picture Processor X1 Ultimate; 4K X-Reality PRO and Object-Based Super Resolution; IMAX Enhanced; Acoustic Surface Audio+, TRILUMINOS Display; Super Bit Mapping HDR; Motionflow XR; Google Assistant Built-In; Works with Amazon Alexa Special Feature 4K HDR Picture Processor X1 Ultimate; 4K X-Reality PRO and Object-Based Super Resolution; IMAX Enhanced; Acoustic Surface Audio+, TRILUMINOS Display; Super Bit Mapping HDR; Motionflow XR; Google Assistant Built-In; Works with Amazon Alexa See more |
| Total Number of HDMI Ports | 4 |
| Total USB 3.0 Ports | 3 |
| Total Usb Ports | 3 |
| Tuner Type | ATSC |
| UPC | 027242915862 |
| Unit Count | 1.0 Count |
| VESA Mount Standard | 300 x 300 mm |
| Video Encoding | H.264, H.265 |
| Voltage | 110 Volts |
| Warranty Description | 1 year |
| Warranty Type | Limited |
| Wireless Technology | Bluetooth, Wi-Fi |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Sony
- **Connectivity Technology:** Bluetooth
- **Display Technology:** OLED
- **Included Components:** Television, Remote
- **Product Dimensions:** 12"D x 67.88"W x 39.5"H
- **Refresh Rate:** 120 Hz
- **Resolution:** 4K
- **Screen Size:** 77 Inches

## Images

![Sony XBR-77A9G 77-inch TV: MASTER Series BRAVIA OLED 4K Ultra HD Smart TV with HDR and Alexa Compatibility - 2019 Model - Image 1](https://m.media-amazon.com/images/I/61oR48q-U5L.jpg)
![Sony XBR-77A9G 77-inch TV: MASTER Series BRAVIA OLED 4K Ultra HD Smart TV with HDR and Alexa Compatibility - 2019 Model - Image 2](https://m.media-amazon.com/images/I/81v1cxtjA6L.jpg)
![Sony XBR-77A9G 77-inch TV: MASTER Series BRAVIA OLED 4K Ultra HD Smart TV with HDR and Alexa Compatibility - 2019 Model - Image 3](https://m.media-amazon.com/images/I/81Ena6Ptd4L.jpg)
![Sony XBR-77A9G 77-inch TV: MASTER Series BRAVIA OLED 4K Ultra HD Smart TV with HDR and Alexa Compatibility - 2019 Model - Image 4](https://m.media-amazon.com/images/I/61BdDYQ-f9L.jpg)
![Sony XBR-77A9G 77-inch TV: MASTER Series BRAVIA OLED 4K Ultra HD Smart TV with HDR and Alexa Compatibility - 2019 Model - Image 5](https://m.media-amazon.com/images/I/61Sc2DOQSGL.jpg)

## Available Options

This product comes in different **Configuration, Size, Style** options.

## Questions & Answers

**Q: Does this tv have hdmi 2.1 support?**
A: Hi Daniel,

Yes, this unit already supports HDMI 2.1 implemented with eARC feature. You may check the link below for more information: 

https://docs.sony.com/release//SPECS/XBR65A9G_mksp.pdf

Regards,
Earl

**Q: Does it do hdr dolby vision Dolby atmos**
A: Hi Jack Anstaett,

Thank you for reaching us! Yes, it supports both Dolby vision and atmos. You can check this link below for the full product specification.

https://docs.sony.com//release//SPECS/XBR65A9G_mksp.pdf

Happy to help,
David

**Q: Where is this manufactured? something about the color panel being able to see more colors if manufactured in mexico? what's this all about? need help!**
A: Hi numbersixteen, Yes, the tv was manufactured in Mexico. -Zac

**Q: What is the height of the 55” TV with the stand?**
A: i have the 77”. i believe if you look at the product details it tells you the height with and without the stand on Amazon.

## Customer Reviews

### ⭐⭐⭐⭐⭐ The Sony A9G OLED TV is a Spectacular TV !!!
*by R***S on April 19, 2021*

Our previous Sony TV was a top-of-the-line XBR HD TV with an outstanding HD picture. After 12 years of continuous use, it was still working well with the same great picture, but we decided to upgrade to a new top-of-the-line Sony 4K TV. After some research online and a few YouTube reviews, we settled on the Sony A9G 55” OLED TV. At the same time, we also upgraded our AV Receiver to the Sony STR-DN1080 Receiver and kept our 5.1 Surround Sound speaker array intact. For anyone upgrading to a 4K TV, a little bit of preparation will ensure a spectacular audio and video experience. First, I purchased 3 new Ultra High Speed HDMI Cables. Although you only need High Speed HDMI cables capable of 18Gbps for 4K, I decided to go with cables that would handle 48Gbps for possible future firmware feature enhancements. I ran one of these cables between my Xfinity Cable box and the HDMI SAT/CATV HDMI input on the back of the receiver. I ran a 2nd HDMI cable between my new Apple TV 4K box and the Video 2 HDMI input on the receiver. On this receiver (and perhaps on other brands as well), it is important to connect the Apple TV 4K box to Video 2 and NOT Video 1. As per the instructions for the 1080 receiver, “The HDMI IN VIDEO 1 jack supports bandwidths of up to 9 Gbps. If your device supports high-bandwidth video formats such as 4K/60p 4:4:4, 4:2:2, or 4K/60p 4:2:0 10 bit, connect your device to an HDMI IN jack OTHER than the HDMI IN VIDEO 1 jack.” The Video 2 jack will support the necessary enhanced video requirements for flawless 4K TV performance. If you accidentally plug into the Video 1 jack, you will immediately see erratic picture performance and frequent blinking if you try to set the Apple TV box to the HDR or Dolby Vision settings. With the Video 2 jack, HDR and Dolby Vision perform flawlessly. I ran a 3rd HDMI cable from the HDMI Out (eARC/ARC) jack on the back of the receiver to the HDMI In (eARC/ARC) jack on the A9G TV. Using the receiver’s menu, I navigated to the HDMI signal settings for the input jacks and changed them all from the Standard Format to the Enhanced Format. Using the menu on the TV, I made sure that the HDMI In (eARC/ARC) jack was also set to Enhanced Format. One final note, specific to this scenario, whereby the Cable box and the Apple TV 4K box connect directly to the receiver and the receiver outputs those signals to the TV, I also turned the eARC/ARC feature OFF on the receiver and the TV since it is not necessary. With these important TV/Receiver cable and input/output jack prep steps in place, the picture on the Sony A9G 55” TV is absolutely spectacular !!! If you are obsessive about fine tuning your picture (as I am), you can also go to best-tv-settings.com and follow their recommendations specific to the Sony A9G. Netflix, Disney+, Amazon Prime TV, and Apple TV+ all offer 4K content and the crisp picture resolution, contrast, color, pure black, and pure white details will blow you away on this TV !! We love the Sony A9G and highly recommend it to anyone interested in a high end 4K TV upgrade.

### ⭐⭐⭐⭐⭐ This TV seems to be from the future
*by L***N on May 11, 2021*

The screen is also the speakers. Sound is created in a way similar to audiophile electrostatic speakers. If you touch the screen you can feel it vibrating, but it is way too fast to see. The sound quality is so good that we disconnected our (painfully installed) external system. For dialog comprehension it is unbeatable for voices to come RIGHT OUT of the center of the screen, and you wonder how you ever endured voices coming from “elsewhere.” For music, even at low volume, nothing we have owned has ever come close in quality even at 10X the price. Classical & Jazz sound amazing. We aren’t into super loud; if you are then this is where screen speakers will wash-out, especially on bass. But for movies, “natural” volume music (as if there were a piano or violin in the room) short of room shaking Rock—this magical sound screen never stops delighting. You just can’t believe there aren’t any speakers! We also love that now we have only one cord plugged in: power. No sound system, as the screen is superior by far. (Gave our old audio system to Salvation Army, and good riddance as it was ugly furniture and we had to use closed-caption to follow the script.) No CAT5, as WiFi is 10X faster than needed for 4K, so now all wireless. Cast from phone or PC, no problem. Screensavers from my PC photo collection as wall art when not being watched, all wireless. The only physical connection is just power. <big nerd grin> The picture quality everyone raves about. I must admit that before buying I thought the “Master Series” reference-screen feature was a bit of hype. But it looks very, very good, especially in low-light scenes. You’ll see every skin pore, all the bad makeup you never knew was there, every hair follicle. Nature scenes are also breathtakingly clear, and color perfect. I don’t see this well in real life, so it continues to amaze. This is the most satisfying luxury product we've ever bought--especially since only slightly more expensive than other options. Like time-travelling into the future. Imagine our reaction to the expensive and ugly “home theatres” that we used to have and see elsewhere. Just slap this 77” on the wall, connect a power cord, provide some comfy seating, and this beats all.

### ⭐⭐⭐⭐⭐ Picture is outstanding
*by O***N on December 12, 2019*

As most of the other reviewers have stated, the picture from this TV is really great. Are other cheaper sets just as good? I don't know. Suffice to say that the picture is really, really good. Read the other reviews for more information. I'm going to comment on some other areas that you should probably know about. Delivery and Packaging. - 10 years ago I bought another Sony Bravia from Amazon. Close to top of the line set. The delivery guys brought it in, unpacked it, attached the base, set it on the stand, turned it on to make sure it was working, and took away the packaging. This time, two guys brought it in, placed it on the floor and left. I asked about taking it out of the box and one guy said, " We don't do that." So I stood there wondering how I was going to handle unpacking this thing (this is the 55 inch set.) Luckily for me, Sony anticipated this. The packaging is so designed that the box releases from the bottom and you just lift the box off the set. The set is still held upright by a cardboard and styrofoam stand. But you do have to eventually lift it out of this stand and place it on its pedestal stand which slots into two slots on the back of the set. Make sure you have help because this is a heavy set. Sony has included detailed picture instructions for this whole procedure so it's fairly easy. Kudos to Sony for the packaging. Setup - You go through a basic setup procedure using the remote to help the set connect to your network (LAN or WiFi) and your cable or satellite setup (if you have either.) All of this is pretty easy and doesn't take long. Local channels and Streaming - I get my local channels through DirecTv which the TV set up for me in the original setup procedure. When you turn the set on the Home screen shows a list of streaming services as well as a box marked TV. If you choose the TV box the set automatically connects to the input that you chose for the TV input. The Sony remote changes channels and volume, uses the DirecTv channel guide, and the DVR listings just fine. Only thing it doesn't do is turn on/off the DirecTV box. It's no real problem because you can still use the DirecTv remote to do all of these things. The DirecTv remote does turn on the TV as well as the box. Streaming services. - The set's Home screen lists a bunch of streaming services such as Netflix, Amazon Prime, Hulu, and others. I subscribe to Netflix and Prime so the first time clicked on them I had to go through a sign-in routine but that's only once. I also subscribe to Acorn TV and Britbox and these were not listed. New apps can be loaded through Google Play Store and I found Acorn easily enough. I installed it and added it to the list on the screen. Since I have a hearing loss I use closed captions and subtitles but it seems the Acorn app on this TV does not recognize them even though there is a setup for captions on the TV. Also, Britbox isn't even in Google Play Store for this TV. This means I will be hooking up my Roku box to be able to access these two services. It's not a big deal but a minor annoyance. Am I happy with this TV? Yes I am. As I said the picture is outstanding. I replaced a 42 inch Bravia (which had a screen failure after 10 years and was not worth fixing) with this new 55 inch Bravia OLED. Even though there is a size difference the overall footprint of the larger TV is really not much bigger than my older one so it fits on the same TV stand. The pedestal mount on this new TV is really good, heavily weighted for stability, and I like the fact that it is a center pedestal rather than the skinny looking legs on other sets. If this one lasts as long as the other one I'll be very happy.

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-06-08*