--- product_id: 131649559 title: "WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde" brand: "colorcharm" price: "$18.02" currency: USD in_stock: true reviews_count: 13 category: "Colorcharm" url: https://www.desertcart.us/products/131649559-wella-color-charm-permanent-liquid-hair-color-for-gray-coverage store_origin: US region: United States of America --- # Fast 15-45 min processing Up to 43% more shine Liquifuse tech for deep saturation WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde **Brand:** colorcharm **Price:** $18.02 **Availability:** ✅ In Stock ## Summary > ✨ Own your shade, outshine the crowd! 💁‍♀️ ## Quick Answers - **What is this?** WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde by colorcharm - **How much does it cost?** $18.02 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/131649559-wella-color-charm-permanent-liquid-hair-color-for-gray-coverage) ## Best For - colorcharm enthusiasts ## Why This Product - Trusted colorcharm brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Quick & Efficient:** Develops in just 15 minutes with up to 30 minutes processing for perfect results - • **Salon-Quality at Home:** Easy bottle application with gentle floral fragrance for a luxe experience - • **Flawless Gray Coverage:** Achieve up to 100% gray coverage with every application - • **Vibrant & Long-Lasting:** Fade-resistant formula keeps your ash blonde fresh for weeks - • **Endless Color Possibilities:** 62 mixable shades across 5 tonal families for personalized style ## Overview WELLA Color Charm Permanent Liquid Hair Color in Ash Blonde uses advanced Liquifuse Technology to deliver up to 100% gray coverage and 43% more shine. With 62 mixable shades and a fade-resistant formula, it offers vibrant, long-lasting color that’s easy to apply at home with a gentle floral scent. Perfect for chemically treated hair, it processes quickly for salon-quality results. ## Description Product Description Wella ColorCharm Liquid Permanent Hair Color with Liquifuse technology to ensure consistent, predictable results. The packaging utilizes a color-coded tonal family system, making shade selection easy! The technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience. About Wella Color Charm Wella Colorcharm® provides vibrant colors as creative as you are. From permanent to creative hair color, we believe that you are empowered to have control of your beauty. ## Features - Wella colorcharm’s Liquifuse Technology saturates each strand for excellent gray coverage providing up to 43% more shine (vs. untreated hair). - Vibrant, long lasting, fade resistant results. Excellent gray coverage - 62 easily intermixable shades come in 5 tonal families - neutral, ash, gold, warm and red providing endless color possibilities - Mix Ratio: 1 part haircolor, 2 parts developer. Develop for 15 minutes, then process up to an additional 30 minutes - Gentle floral fragrance ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07Q47Y4VS | | Best Sellers Rank | #14,465 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #148 in Hair Color | | Brand | COLORCHARM | | Brand Name | COLORCHARM | | Color | 6A Dark Smokey Ash Blonde | | Container Type | Box | | Customer Reviews | 4.5 out of 5 stars 3,913 Reviews | | Full Cure Time | 15 Minutes | | Hair Color Permanence | Permanent | | Hair Type | Chemically Treated | | Item Form | Liquid | | Item Weight | 0.08 Pounds | | Manufacturer | COLORCHARM | | Manufacturer Part Number | 99240013888 | | Material Features | Fade resistant | | Model Number | 99240013888 | | Number of Items | 1 | | Package Information | Box | | Product Benefits | Long last color with 100% GRAY COVERAGE. Easy to use at home with bottle application with gentle floral fragrance. Product Benefits Long last color with 100% GRAY COVERAGE. Easy to use at home with bottle application with gentle floral fragrance. See more | | Recommended Uses For Product | salon | | UPC | 070018105608 | | Unit Count | 1.4 Fluid Ounces | ## Product Details - **Brand:** COLORCHARM - **Color:** 6A Dark Smokey Ash Blonde - **Item Form:** Liquid - **Package Information:** Box ## Images ![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde - Image 1](https://m.media-amazon.com/images/I/81wNZNhyljL.jpg) ![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde - Image 2](https://m.media-amazon.com/images/I/71Xe1uyzzYL.jpg) ![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde - Image 3](https://m.media-amazon.com/images/I/91qryrls7RL.jpg) ![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde - Image 4](https://m.media-amazon.com/images/I/81dHYkoEmYL.jpg) ![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde - Image 5](https://m.media-amazon.com/images/I/91HcWJDzCyL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: my bleached hair wont hold a color tried t18 got purple hair bleached that out leaving my hair almost white what toner should i use?** A: This is great question I would be happy to assist you with today. Your hair will not hold color as it has been over processed and has the cuticle wide open not allowing pigment to stick to the hair follicle. You would want to replace the pigment that is missing from the hair. If it is white you would want to add a formula with red, copper and yellow as your hairs melanin is missing and it needs a base to stick to. I would also recommend some deep conditioning treatments before coloring your hair again to get some protein back into the hair and to shut that cuticle down along with keeping your hair from getting anymore damage. When you go to color your hair again I would also recommend a Post Service or Post Treatment to shut the cuticle down and then wait 48 hours before shampooing or conditioning after color application. As far as which toner you should use I do not have enough information at this time to assist you with a suggestion. Please give our Licensed Stylist's a call at 1-800-935-5273 we will be happy to assist you with any of your Wella Color Charm needs. I hope this was of help to you in finding the perfect tone for you to give you the results you are looking for. Have a Beautiful Wella Hair Day! **Q: what developer do i have to buy for this?** A: I get the best results using a 20creme developer. Then when you want tone only, meaning no lift just depositing color and your hair is already lifted (lightened to what you want) then use a 10creme or even a 5. They sell small bottles of them at Sally's. Hope that helps!! :) **Q: Can you use this without developer?** A: hi!:) ex-cosmo here:p you need to mix wella 050 violet additive with a permanent color as it is not a hair color on its own, as well as with a developer as you have to use to use any chemical hair color, toner, or additive that isnt semi-permanent direct dye like manic panic, punky color, crazy colors, kiss, adore ect.. for permanent silver hair, you use this additive in wella permanent hair color T18, or T15 for a darker slate grey, and it will last you as long as any permanent color, and give you your requested slate silver hair. using this additive alone with a developer isnt recommended as it has to piggy-back onto a permanent hair dye to be effective, and it will just wash out in 2 washes like a demi does. i speak from personal experience, i love this combo on my own hair and learned from making this same mistake and washed my money down the sink by not adding the additive to the permanent hair color:3 10 vol. for permanent hair color, 20 for stubborn greys. hope i helped!!<3 **Q: How do you apply wella color charm? years ago i applied it w a bottle applicator. thanks.** A: Hello... I apply it with a hair dye brush. I basically use an old bowl to mix the color with my developer and apply it with the brush (much like how they do it in the hair salon). ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by G***A on December 11, 2025* ### ⭐⭐⭐⭐⭐ Review *by A***R on December 31, 2025* ### ⭐⭐⭐⭐⭐ Review *by J***E on May 8, 2025* ## Frequently Bought Together - WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde - COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes - COLORCHARM Demi Permanent Hair Color - Gloss, Refresh & Tone - 2 Fl Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/131649559-wella-color-charm-permanent-liquid-hair-color-for-gray-coverage](https://www.desertcart.us/products/131649559-wella-color-charm-permanent-liquid-hair-color-for-gray-coverage) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-05-10*