---
product_id: 131649557
title: "Permanent Liquid Hair Color for Gray Coverage, Brown"
brand: "colorcharm"
price: "$20.91"
currency: USD
in_stock: true
reviews_count: 13
category: "Colorcharm"
url: https://www.desertcart.us/products/131649557-permanent-liquid-hair-color-for-gray-coverage-brown
store_origin: US
region: United States of America
---

# Up to 45 min develop time for perfect color 62 mixable shades across 5 tonal families Liquifuse tech for deep saturation Permanent Liquid Hair Color for Gray Coverage, Brown

**Brand:** colorcharm
**Price:** $20.91
**Availability:** ✅ In Stock

## Summary

> 🎨 Unlock your true color potential with Wella ColorCharm!

## Quick Answers

- **What is this?** Permanent Liquid Hair Color for Gray Coverage, Brown by colorcharm
- **How much does it cost?** $20.91 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/131649557-permanent-liquid-hair-color-for-gray-coverage-brown)

## Best For

- colorcharm enthusiasts

## Why This Product

- Trusted colorcharm brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourishing Formula:** Leaves hair soft and healthy, not dry or damaged
- • **Gentle Floral Scent:** A pleasant, non-overpowering fragrance for a luxe experience
- • **Vibrant & Fade-Resistant:** Enjoy rich, long-lasting color with 43% more shine
- • **Salon-Grade Gray Coverage:** Achieve flawless, full gray coverage that lasts
- • **Effortless Shade Selection:** Color-coded system simplifies your perfect match

## Overview

Wella ColorCharm Permanent Liquid Hair Color uses advanced Liquifuse Technology to deeply saturate hair strands, delivering vibrant, fade-resistant color with up to 43% more shine. With 62 intermixable shades across five tonal families, it offers endless customization and excellent gray coverage. The gentle floral fragrance and nourishing formula ensure a salon-quality experience that leaves hair soft, healthy, and brilliantly colored.

## Description

Buy COLORCHARM Permanent Liquid Hair Color for Gray Coverage| 4A Med Ash Brown | 1.4 Fl Oz on desertcart.com ✓ FREE SHIPPING on qualified orders

Review: Highly Recommended - Absolutely love this product and can’t say enough good things about it! I’ve tried so many different hair color solutions over the years, and this one truly stands out. First off, it doesn’t dry out my hair at all—which is a huge win, especially if you’re coloring regularly. My hair actually feels softer and more nourished after using it, which is something I never expected from a color treatment. Another major plus: it provides full gray coverage, which has been a struggle with other products I've used in the past. The color is rich, even, and long-lasting—definitely superior to any box dye I’ve tried. I used to have to touch up often, but this one holds up beautifully over time. And let’s talk about the shine! After coloring, my hair has this gorgeous, healthy-looking sheen that makes it look like I just walked out of a salon. It’s vibrant without being harsh or fake-looking, and I always get compliments after I use it. Overall, it’s a game-changer, and I genuinely look forward to using it every time. Highly, highly recommend!
Review: Fantastic - Excellent colour for grey roots especially if you soften the greys with 20 developer for 15 minutes prior to colouring.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07Q47Y3VL |
| Best Sellers Rank | #8,388 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #102 in Hair Color |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,868) |
| Item model number  | 99240013886 |
| Manufacturer  | Coty Inc. (WELLA Color Charm) |
| Product Dimensions  | 1.87 x 0.97 x 3.66 inches; 2.08 ounces |
| UPC  | 070018105561 |

## Product Details

- **Brand:** COLORCHARM
- **Color:** 4A Med Ash Brown
- **Item Form:** Liquid
- **Package Information:** Bottle
- **Product Benefits:** Vibrant, long lasting, fade resistant results. Excellent gray coverage

## Images

![Permanent Liquid Hair Color for Gray Coverage, Brown - Image 1](https://m.media-amazon.com/images/I/81NLjhRX2BL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: my bleached hair wont hold a color tried t18 got purple hair bleached that out leaving my hair almost white what toner should i use?**
A: This is great question I would be happy to assist you with today. Your hair will not hold color as it has been over processed and has the cuticle wide open not allowing pigment to stick to the hair follicle. You would want to replace the pigment that is missing from the hair. If it is white you would want to add a formula with red, copper and yellow as your hairs melanin is missing and it needs a base to stick to.
I would also recommend some deep conditioning treatments before coloring your hair again to get some protein back into the hair and to shut that cuticle down along with keeping your hair from getting anymore damage. 
When you go to color your hair again I would also recommend a Post Service or Post Treatment to shut the cuticle down and then wait 48 hours before shampooing or conditioning after color application. 
As far as which toner you should use I do not have enough information at this time to assist you with a suggestion. Please give our Licensed Stylist's a call at 1-800-935-5273 we will be happy to assist you with any of your Wella Color Charm needs.
I hope this was of help to you in finding the perfect tone for you to give you the results you are looking for.
Have a Beautiful Wella Hair Day!

**Q: what developer do i have to buy for this?**
A: I get the best results using a 20creme developer. Then when you want tone only, meaning no lift just depositing color and your hair is already lifted (lightened to what you want) then use a 10creme or even a 5. They sell small bottles of them at Sally's. Hope that helps!! :)

**Q: Can you use this without developer?**
A: hi!:) ex-cosmo here:p you need to mix wella 050 violet additive with a permanent color as it is not a hair color on its own, as well as with a developer as you have to use to use any chemical hair color, toner, or additive that isnt semi-permanent direct dye like manic panic, punky color, crazy colors, kiss, adore ect.. for permanent silver hair, you use this additive in wella permanent hair color T18, or T15 for a darker slate grey, and it will last you as long as any permanent color, and give you your requested slate silver hair. using this additive alone with a developer isnt recommended as it has to piggy-back onto a permanent hair dye to be effective, and it will just wash out in 2 washes like a demi does. i speak from personal experience, i love this combo on my own hair and learned from making this same mistake and washed my money down the sink by not adding the additive to the permanent hair color:3 
10 vol. for permanent hair color, 20 for stubborn greys. hope i helped!!<3

**Q: How do you apply wella color charm? years ago i applied it w a bottle applicator. thanks.**
A: Hello... I apply it with a hair dye brush. I basically use an old bowl to mix the color with my developer and apply it with the brush (much like how they do it in the hair salon).

## Customer Reviews

### ⭐⭐⭐⭐⭐ Highly Recommended
*by T***U on April 14, 2025*

Absolutely love this product and can’t say enough good things about it! I’ve tried so many different hair color solutions over the years, and this one truly stands out. First off, it doesn’t dry out my hair at all—which is a huge win, especially if you’re coloring regularly. My hair actually feels softer and more nourished after using it, which is something I never expected from a color treatment. Another major plus: it provides full gray coverage, which has been a struggle with other products I've used in the past. The color is rich, even, and long-lasting—definitely superior to any box dye I’ve tried. I used to have to touch up often, but this one holds up beautifully over time. And let’s talk about the shine! After coloring, my hair has this gorgeous, healthy-looking sheen that makes it look like I just walked out of a salon. It’s vibrant without being harsh or fake-looking, and I always get compliments after I use it. Overall, it’s a game-changer, and I genuinely look forward to using it every time. Highly, highly recommend!

### ⭐⭐⭐⭐⭐ Fantastic
*by K***Z on January 2, 2026*

Excellent colour for grey roots especially if you soften the greys with 20 developer for 15 minutes prior to colouring.

### ⭐⭐⭐⭐⭐ Excellent for stubborn grays!
*by P***� on April 14, 2025*

I just love this line for my clients who are wanting to cover up their gray roots! Use with 20 volume developer and let process for about 40 minutes. Color lasts between 6-7 weeks usually, although just keep in mind, everyone's hair health is different & that may affect your results. I've seen so many negative reviews on wella colors and like 98% of them who go into detail are just operator errors. Don't dye your hair at home if you don't know what you're doing, then leave negative reviews on products bc that hurts sellers when their customers are uneducated/inexperienced. Consider porosity when applying color all over. If your hair is super porous on the mids & ends& your regrowth is virgin, you're going to have that color grab a lot darker on mids and ends compared to your roots. But in my clients case, for full root coverage- with about 80% being gray, on about a 3-4 inch regrowth...this was the perfect solution for my client. A half of a bottle with a 1:2 mixing ratio is all we needed for root coverage, otherwise you'll have a lot of product leftover. Be sure to use a color sealer and/or a color safe shampoo and conditioner when washing and rinse with cool water always to elongate color life. Hope this helps!

## Frequently Bought Together

- WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Brown
- Clairol Professional Pure White 20 Volume Hair Developers for Lightening & Gray Coverage
- WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-07*