---
product_id: 129995333
title: "Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence"
brand: "tim david"
price: "$10.15"
currency: USD
in_stock: true
reviews_count: 9
url: https://www.desertcart.us/products/129995333-magic-words-the-science-and-secrets-behind-seven-words-that
store_origin: US
region: United States of America
---

# Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence

**Brand:** tim david
**Price:** $10.15
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence by tim david
- **How much does it cost?** $10.15 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/129995333-magic-words-the-science-and-secrets-behind-seven-words-that)

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- tim david enthusiasts

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## Description

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Sharpen your Jedi Knight skills with Magic Words...
  

*by D***N on Reviewed in the United States on January 27, 2015*

When speaking about leadership I always state “people are not logical, but they are predictable.” Therefore we must study human behavior and use this predictability to get things done. Even though we are predictable it does not mean we are not complex. Therefore this predictability is worthy of lifelong study, to which I jokingly refer as sharpening my Jedi Knight skills.As part of this lifelong study I read Magic Words. In the book the Tim David cites the seven magic words as "Yes - But - Because - Their Name - If - Help - Thanks" and provides a chapter on each.Below are my top ten highlights from Magic Words:.1. Only 7 percent of what we communicate to others has anything to do with the words that we say; the rest is transmitted through our vocal tone and body language (38 percent and 55 percent respectively)..2. However, in order to be an effective communicator, you must embrace this fact: whether you intend to or not, you are manipulating the thoughts, feelings, and actions of others..3. It appeared that priming the subjects with a question instead of a statement significantly improved their performance on a subsequent task..4. During every argument, negotiation, sales pitch, performance review, or platform presentation, you should strive to find a “yes” early on..5. ... Rye Gutierrez put “absolutely” at the top of his list of “The Top 25 Power Words.” He writes: “‘ Absolutely’ is one of the best words in the English language. It answers questions definitely . It ends doubt. It gives confidence to you as a problem-solver. It removes worry, doubt, and apprehension.” In short, it’s a “yes” on steroids..6. There are two halves to the But Effect: the But Eraser and the But Enhancer… For the listener, everything said before the word “but” is erased, and everything after the word “but” is enhanced..7. The formula is simple: something positive—something negative— something positive. Intellectually, they’ll get the “no” message, but it won’t hurt them as much emotionally..8. People make their decisions based on emotion first, and then they back them up with logic. Logic helps, but ultimately it’s feelings that move people to action..9. Notice— and this is important— the brain only wants to feel like it understands the cause. It doesn’t actually have to understand the cause..10. Philosopher David Hume once wrote: “Of all the crimes that human creatures are capable of committing, the most horrid and unnatural is ingratitude.” … Ingratitude is such a repulsive and unlikable trait that no one wants to be around an ungrateful person, let alone work for one.Dr. James T. Brown, PMP PE CSPAuthor - The Handbook of Program Management

### ⭐⭐⭐⭐⭐ 







  
  
    A very good read
  

*by R***B on Reviewed in the United States on December 10, 2014*

I attempt to read business/communications books at least a few times a year, but I, more often than not, do not finish them. Magic Words was an exception to this rule. It only took me a few sittings over the course of a week to get through it, and I'm already planning to go back and review some of the sections while they are fresh in my mind.A few key items that drew me in:1) It's short and sweet. At only 132 pages, it was just long enough to give some very useful and interesting advice, while still keeping my (sometimes short-lived) attention. David's suggestions are all immediately actionable, and some include timelines to help ease you into bigger habit changes.2) It's funny. I personally appreciated the occasional jokes and the stories about his children. They were relevant and helped make the read more enjoyable.3) He includes summaries at the end of each chapter. As I neared the end of chapter one, I (not kidding you!) thought to myself "yikes, how am I ever going to remember everything here?" And I was extremely thankful a few pages later when I saw the first chapter summary. Those will be key for referring back to later.If you are looking for a quick read packed with some very useful communication advice, I'd definitely recommend checking this one out.

### ⭐⭐⭐⭐⭐ 







  
  
    I highly recommend reading and applying the wisdom of "Magic Words"
  

*by P***P on Reviewed in the United States on October 20, 2016*

I bought this book because I heard Tim David interviewed by Chris Brogan and thought that he might have some valuable insight into improving my interpersonal communication skill set.The book sat on my shelf for several months before I cracked it open.  It's a nice enough looking book, in fact, it is really well made and attractive.  I just had so many other reading commitments that I kept putting it off until last week when I finally took off the dust jacket and read the introduction.  I was not particularly impressed, however, I decided to read on because I remembered my initial observation and I believed that Tim would be able to deliver on the implied promise of the title.Mr. David's book is actually truly excellent and by the middle of chapter one, I was hooked, highlighting key phrases, writing notes in the margins and looking up the web references he has scattered throughout the volume.  I even learned a new word (for me) "mage" and was able to immediately apply a key concept from the "because" chapter in my business.  A concept that will certianly attract more new (and better) clients for years to come.Thank you, Tim David, for your efforts along with the brilliant team that helped to assemble this remarkably useful and well-crafted tool.  I highly recommend reading and applying the wisdom of "Magic Words".

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-02-12*