--- product_id: 12797168 title: "London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz" brand: "rimmel" price: "$9.83" currency: USD in_stock: true reviews_count: 13 category: "Rimmel" url: https://www.desertcart.us/products/12797168-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing store_origin: US region: United States of America --- # Intense rich pigmentation 10h waterproof wear Retractable + built-in smudger London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz **Brand:** rimmel **Price:** $9.83 **Availability:** ✅ In Stock ## Summary > 💼 Elevate your eye game with London’s iconic waterproof power liner! ## Quick Answers - **What is this?** London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz by rimmel - **How much does it cost?** $9.83 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/12797168-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing) ## Best For - rimmel enthusiasts ## Why This Product - Trusted rimmel brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-Day Confidence:** Waterproof formula locks in your look for up to 10 hours—no smudges, no stress. - • **Vibrant Rich Brown:** Highly pigmented color delivers a glossy, full-coverage finish that pops on every skin tone. - • **Effortless Precision:** Retractable pencil with a built-in smudger lets you create bold or blended lines in seconds. - • **Sensitive Eye Friendly:** Dermatologist & ophthalmologist tested for irritation-free wear, even on sensitive eyes. - • **Travel-Ready Essential:** Compact, travel-size design fits perfectly in your on-the-go beauty arsenal. ## Overview Rimmel London Exaggerate Waterproof Eye Definer in Rich Brown is a highly pigmented, long-lasting eyeliner pencil featuring a creamy, retractable design with a built-in smudger. Waterproof for up to 10 hours and tested by dermatologists and ophthalmologists, it offers a smudge-proof, vibrant finish ideal for all-day wear and sensitive eyes. ## Description Want the London look? Rimmel London brings you glide-on full-color definition with the Exaggerate Waterproof Eye Definer so you can live it up in style. This revolutionary eyeliner delivers an intense finish that's perfect for creating smoldering and sexy eyeliner looks whether you're out for business or pleasure. Draw bold lines to highlight your eyes in just a single stroke. The formula of this eye pencil is waterproof and color-intense for a look that lasts. The Exaggerate Eye Definer eyeliner is the perfect mainstay of any eyewear collection and a great gift for women who want to achieve the London look. Review: PROS/CONS WHAT these OLDER LIDS have been LOOKING FOR! - PROS: COLOR/PIGMENT - I am in my late sixties and still like DARK eyeliner, but not harsh. THAT'S difficult to find. What I LOVE about this eyeliner is that I can SMUDGE it when I first put it on (and I just do a thin line and just on UPPER eyelid). It's dark, but not harsh looking. STAYING POWER - For my upper lid, this works just fine. No raccoon eyes. But then I don't use a ton and I intentionally smudge it. I CANNOT speak for how it would be on the undereye along the water line. GLIDING POWER! - THIS WAS HUGE FOR ME. Having lids getting close to seven decades old, there is some wrinkling and they're just more sensitive. I had a pencil that was supposed to be really easy and supposed to glide on, NOT SO MUCH. This goes on as smoothly as I can expect from a pencil. (and I STILL like pencils for ease in putting on and staying power over liquids or gels) COST - IF you have priced eyeliner lately, NOT inexpensive and if you look at reviews as I DO, you can see where often three times more in price doesn't mean it's any better! This gives me WHAT I want for a great price. CONS: I have a steady hand and having been using eyeliner for decades, so don't have a problem. IF your lids are really wrinkled, your skin really thin/sensitive, your hand not overly steady, I would suggest a powder. I have used this on occasion, more to lightly touch up brows, but it's GENTLE. HARD to draw a thin line though. L'Oréal Paris Infallible Smokissime Powder Eyeliner Pen . Review: Excellent Eyeliner - This is an eyeliner that is easy to use. It glides on smoothly and lines the eyelids perfectly ## Features - Soft creamy texture. - Retractable pencil with built-in smudger. - Waterproof eyeliner formula for up to 10 hours of long-lasting wear. - Intensely pigmented. - Dermatologist & ophthalmologist tested. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00ONSK1J0 | | Additional Features | Travel Size | | Age Range Description | Adult | | Best Sellers Rank | #9,275 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #80 in Eye Liners | | Brand | Rimmel | | Brand Name | Rimmel | | Color | Rich Brown | | Country as Labeled | Germany | | Coverage | Full | | Customer Reviews | 4.5 out of 5 stars 9,152 Reviews | | Eyelid Color Type | Eye Liner | | Finish Type | Glossy | | Global Trade Identification Number | 03607347887003 | | Item Dimensions | 0.4 x 1.9 x 6.2 inches | | Item Form | Pencil | | Item Weight | 0.02 Ounces | | Manufacturer | HFC Prestige International U.S. LLC | | Manufacturer Part Number | B00ONSK1J0 | | Material Features | Long Lasting, Waterproof | | Material Type Free | Gluten Free | | Model Number | B00ONSK1J0 | | Number of Items | 1 | | Package Type Name | Tube | | Product Benefits | Waterproof | | Skin Tone | All | | Skin Type | All | | Unit Count | 1 Count | ## Product Details - **Brand:** Rimmel - **Color:** Rich Brown - **Item Form:** Pencil - **Number of Items:** 1 - **Product Benefits:** Waterproof ## Images ![London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz - Image 1](https://m.media-amazon.com/images/I/61Hj3Mj4K6L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ PROS/CONS WHAT these OLDER LIDS have been LOOKING FOR! *by P***E on December 28, 2019* PROS: COLOR/PIGMENT - I am in my late sixties and still like DARK eyeliner, but not harsh. THAT'S difficult to find. What I LOVE about this eyeliner is that I can SMUDGE it when I first put it on (and I just do a thin line and just on UPPER eyelid). It's dark, but not harsh looking. STAYING POWER - For my upper lid, this works just fine. No raccoon eyes. But then I don't use a ton and I intentionally smudge it. I CANNOT speak for how it would be on the undereye along the water line. GLIDING POWER! - THIS WAS HUGE FOR ME. Having lids getting close to seven decades old, there is some wrinkling and they're just more sensitive. I had a pencil that was supposed to be really easy and supposed to glide on, NOT SO MUCH. This goes on as smoothly as I can expect from a pencil. (and I STILL like pencils for ease in putting on and staying power over liquids or gels) COST - IF you have priced eyeliner lately, NOT inexpensive and if you look at reviews as I DO, you can see where often three times more in price doesn't mean it's any better! This gives me WHAT I want for a great price. CONS: I have a steady hand and having been using eyeliner for decades, so don't have a problem. IF your lids are really wrinkled, your skin really thin/sensitive, your hand not overly steady, I would suggest a powder. I have used this on occasion, more to lightly touch up brows, but it's GENTLE. HARD to draw a thin line though. L'Oréal Paris Infallible Smokissime Powder Eyeliner Pen . ### ⭐⭐⭐⭐⭐ Excellent Eyeliner *by C***N on April 7, 2026* This is an eyeliner that is easy to use. It glides on smoothly and lines the eyelids perfectly ### ⭐⭐⭐⭐⭐ A staple seriously. *by O***. on March 8, 2026* Rich color and wearability make this one of my standard purchases. Easy to apply and cry proof loo ## Frequently Bought Together - Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz - Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 262, Blackest Black, 0.01oz - e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented, Coffee --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/12797168-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing](https://www.desertcart.us/products/12797168-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-05-19*