--- product_id: 122870777 title: "Natural Instincts Semi-Permanent No Ammonia Hair Dye, 5G Medium Golden Brown" brand: "clairol" price: "$28.01" currency: USD in_stock: true reviews_count: 13 url: https://www.desertcart.us/products/122870777-natural-instincts-semi-permanent-no-ammonia-hair-dye-5g-medium store_origin: US region: United States of America --- # Lasts up to 28 washes 80% natural ingredients Coconut oil & aloe vera Natural Instincts Semi-Permanent No Ammonia Hair Dye, 5G Medium Golden Brown **Brand:** clairol **Price:** $28.01 **Availability:** ✅ In Stock ## Summary > ✨ Unleash Your Inner Glow with Clairol! ## Quick Answers - **What is this?** Natural Instincts Semi-Permanent No Ammonia Hair Dye, 5G Medium Golden Brown by clairol - **How much does it cost?** $28.01 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/122870777-natural-instincts-semi-permanent-no-ammonia-hair-dye-5g-medium) ## Best For - clairol enthusiasts ## Why This Product - Trusted clairol brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Low Commitment:** Fades gracefully, leaving no harsh lines. - • **Natural Radiance:** Enhances your natural hue while boosting shine. - • **Gentle & Nourishing:** Experience vibrant color without the damage of ammonia. - • **Vegan & Eco-Friendly:** Feel good about your beauty choices with a formula that's kind to the planet. - • **Instant Grey Coverage:** Perfect for a quick refresh or subtle highlights. ## Overview Clairol Natural Instincts Semi-Permanent No Ammonia Hair Dye in 5G Medium Golden Brown offers a gentle, nourishing formula made with 80% naturally derived ingredients. This vegan-friendly hair dye provides a warm, golden tint while effectively covering greys, lasting up to 28 washes without harsh root lines. ## Description Product Description Are you new to hair colour or don't want the long-term commitment of a permanent hair dye? Then Clairol has got you covered. Clairol Natural Instincts vegan conditioning colour is a low commitment semi-permanent hair dye for a boost of colour and shine, naturally. Perfect for first-time colourers or if you want to experiment with your shade and blend away greys. Made with 80 Percent naturally ingredients, the formula is gentler to your hair without any compromise on the colour results.The non-permanent formula has coconut oil and aloe vera, and is free from ammonia, leaving your hair looking glossy and feeling healthy. Its non-drip crème formula with no harsh scent is designed to feel like a conditioner and is easily applied to the hair in just 20 minutes without mess. The colour fades gradually and lasts up to 28 washes, with no harsh root line. It is suitable for all hair types and textures. Ingredients Colour Enhancing Crème: Aqua/Water/Eau, Propylene Glycol, Ethanolamine, Cetearyl Alcohol, 2-Methoxymethyl-p-Phenylenediamine, Trisodium Ethylene diamine Disuccinate, Resorcinol, 2-Methylresorcinol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Citric Acid, m-Aminophenol, Dicetyl Phosphate, Parfum/Fragrance, Sodium Sulfite, Ceteth-10 Phosphate, Steareth-200, 2,4- Diaminophenoxyethanol HCl, Ascorbic Acid, Xanthan Gum, Sodium Hydroxide, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Titanium Dioxide / (CI 77891), Disodium EDTA, 1-Hexyl 4,5-Diamino Pyrazole Sulfate, Tocopheryl Acetate. Colour Activator: Aqua/Water/Eau, Paraffinum Liquidum/ Mineral Oil/ Huile minerale, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid. Brilliant Shine Conditioner: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Benzyl Benzoate, EDTA, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, BHT, Ascorbic Acid, Potassium Sorbate, Sodium Benzoate, Sodium Sulfit. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Step 1: PREPARE Protect your clothing with an old towel. Wearing the gloves provided in your kit, pour the contents of bottle 1 into bottle 2. Shake thoroughly until fully blended. Step 2: APPLY Starting at the roots, apply colour mixture immediately all over dry, unwashed hair. Work the colour through your hair to ensure full saturation. Leave colour on for 20 minutes. Step 3: FINISH When time has elapsed, rinse until water runs clear. Follow with the deep conditioner in bottle 3. Leave on for 2 minutes. Rinse. Use remaining Colour Treat Conditioner once a week after shampooing. TIPS AND TRICKS: As it is a semi-permanent hair dye, this means that your hair can go darker, stay the same level or you can add a tone, but you cannot lighten or lift your colour. If you want to go lighter or completely cover greys, choose a permanent hair colour. When using a semi-permanent shade, stick to 1 to 2 shades lighter or darker than your natural colour. Colour on top of colour tends to look darker. If in doubt, always choose 1 shade lighter than your current colour. If it’s too light, you can always go darker next time. Finally, if you choose a darker shade, just remember it will take longer to fade as you shampoo. Safety Warning Remember to buy the product 48 hours in advance. Conduct an allergy alert test 48 hours before each time you colour even if you have already used colouring products before. Caution: hair colourants can cause allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Do not colour your hair if: - you have a rash on your face or sensitive, irritated and damaged scalp, - you have ever experienced any reaction after colouring your hair, - you have experienced a reaction to a temporary “black henna” tattoo in the past. See more Review: Genuine product, Semi Permanent Hair Colour…… - Genuine product. Have used this Brand before. Clear instructions. Contains natural products. Colours grey hairs to natural colour, blends in very well. Results of use = effective. Review: Lovely covers grey - Really pleased with this it covered all my grey and its really gentle on my hair Highly recommended 👌 ## Features - Shade 5G Medium Golden Brown will give you a hint of warmth with a tint of gold without brassy tones. Instant highlight if you have got scattered greys - A SEMI-PERMANENT HAIR DYE WITH NO AMMONIA: A non-damaging and a short-term way to colour your locks - A GENTLE CONDITIONING COLOUR: Formula made with 80 Percent naturally derived ingredients, and includes coconut oil and aloe vera for hair that feels healthy - ENHANCES YOUR NATURAL COLOUR AND BOOSTS SHINE, NATURALLY: Enjoy rich, natural looking colour results that are even from root to tip - LOW COMMITMENT HAIR DYE: It fades gradually, lasting up to 28 washes and leaves no harsh root line - Doesn't lighten your colour, but adds beautiful tones and depth ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07R3JG28G | | ASIN | B07R3JG28G | | Benefits | - Boost natural look with no harsh root line - No ammonia or added parabens - Made with 80% naturally derived ingredients - Semi-permanent formula, Lasts 28 washes | | Best Sellers Rank | 557 in Beauty ( See Top 100 in Beauty ) 9 in Semi-Permanent Hair Colour | | Brand Name | Clairol | | Colour | 5G Medium Golden Brown | | Container Type | Tube | | Customer Reviews | 4.3 4.3 out of 5 stars (3,891) | | Customer reviews | 4.3 4.3 out of 5 stars (3,891) | | Full Cure Time | 20 Minutes | | Hair Type | All | | Item Form | Stick | | Item model number | 99240014382 | | Manufacturer | Wella | | Manufacturer | Wella | | Material Features | Natural, Vegan | | Material Type Free | Ammonia Free | | Number of Items | 1 | | Product Dimensions | 6 x 9 x 16 cm; 200 g | | Unit Count | 1 count | ## Product Details - **Brand:** Clairol - **Colour:** 5G Medium Golden Brown - **Hair type:** All - **Item form:** Stick - **Material Type Free:** Ammonia Free - **Material feature:** Natural, Vegan - **Number of items:** 1 - **Package information:** Tube - **Unit count:** 1 count ## Images ![Natural Instincts Semi-Permanent No Ammonia Hair Dye, 5G Medium Golden Brown - Image 1](https://m.media-amazon.com/images/I/8104dJo+E4L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Is Natural Instincts Permanent?** A: Natural Instincts is a demi-permanent conditioning hair colour that washes away gradually and lasts up to 28 washes. **Q: Does Natural Instincts hair colour cover grey hair?** A: Natural Instincts enhances your natural colour, boosts shine but doesn't cover grey 100% **Q: Should I apply Natural Instincts to dry or damp hair?** A: Apply to dry hair that's free of styling product build up. Don't use shampoo for 24 hours after colouring. **Q: Will Natural Instincts damage my hair?** A: No! Natural Instincts is a gentle demi-permanent hair colour with coconut oi + aloe and zero ammonia. **Q: Does hair type (curly or straight, dry or oily, coarse or fine) affect colour timing?** A: Yes, do a strand test before colouring your whole head to ensure you have the timing down. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Genuine product, Semi Permanent Hair Colour…… *by B***E on 15 March 2026* Genuine product. Have used this Brand before. Clear instructions. Contains natural products. Colours grey hairs to natural colour, blends in very well. Results of use = effective. ### ⭐⭐⭐⭐⭐ Lovely covers grey *by L***W on 21 February 2026* Really pleased with this it covered all my grey and its really gentle on my hair Highly recommended 👌 ### ⭐⭐⭐⭐ Pleasantly surprised *by M***H on 1 November 2025* After having my hair cut short and dyed blonde last year, it is now growing out and was starting to look messy, especially with the lingering blonde bits on the ends. My hair is a light brown naturally with salt and pepper greys. I honestly wasn’t expecting much from the reviews, for example not covering greys and being too dark. The coverage was really even. It has ended up a lovely dark brown although it was meant to be light brown. It’s covered up all my greys and blonde remnants and looks in great condition. Can’t comment on longevity as I’ve only just done it, but I would buy it again. These two photos were only taken one day apart. For some reason my hair looks longer! The only reason I gave it four stars is because the colour is much darker than advertised. But that’s not to say I don’t like it. ## Frequently Bought Together - Clairol Natural Instincts Semi-Permanent No Ammonia Hair Dye, 5G Medium Golden Brown - Clairol Nice'n Easy Tone+Gloss Semi Permanent Hair Dye - 537/78 Medium Golden Brown - Clairol Root Touch-Up Permanent Hair Dye, 5 Medium Brown --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/122870777-natural-instincts-semi-permanent-no-ammonia-hair-dye-5g-medium](https://www.desertcart.us/products/122870777-natural-instincts-semi-permanent-no-ammonia-hair-dye-5g-medium) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-05-21*