--- product_id: 120218673 title: "Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn | Ammonia‑Free, Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 1" brand: "clairol" price: "$27.80" currency: USD in_stock: true reviews_count: 13 url: https://www.desertcart.us/products/120218673-natural-instincts-demi-permanent-hair-dye-5r-medium-auburn-ammonia store_origin: US region: United States of America --- # Lasts up to 28 washes 37 natural shades Zero ammonia, gentle formula Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn | Ammonia‑Free, Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 1 **Brand:** clairol **Price:** $27.80 **Availability:** ✅ In Stock ## Summary > ✨ Unlock your natural glow with zero ammonia confidence! ## Quick Answers - **What is this?** Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn | Ammonia‑Free, Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 1 by clairol - **How much does it cost?** $27.80 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/120218673-natural-instincts-demi-permanent-hair-dye-5r-medium-auburn-ammonia) ## Best For - clairol enthusiasts ## Why This Product - Trusted clairol brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Shade for Every You:** Choose from 37 vibrant, natural-looking shades to express your unique style - • **Radiant, Glossy Shine:** Get that gotta-have-it glossy finish with every application - • **Effortless Gray Coverage:** Blurs visible grays with a natural, no-commitment demi-permanent color - • **Nourishing Vegan Formula:** Infused with Coconut Oil + Aloe for smooth, conditioned hair - • **Quick & Easy 3-Step Application:** Mix, dye, dry—rich color in just 20 minutes, no salon needed ## Overview Clairol Natural Instincts Demi-Permanent Hair Dye in 5R Medium Auburn delivers rich, radiant color with a glossy finish using a zero ammonia, vegan formula enriched with Coconut Oil and Aloe. This easy 3-step kit covers grays gently and fades gradually over up to 28 washes, offering 37 natural shades for all hair types. Perfect for millennials seeking a vibrant, low-commitment hair refresh that nourishes as it colors. ## Description Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually . Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! *Learn more about Vegan on our website. Review: Easy to apply with reliable color. - I have used this semi permanent hair color in Light Auburn for years now. It's quick and easy to apply and the color lasts a long time. Completely covers my grey. The conditioner they provide leaves my hair soft and shiney, I would like a big bottle of that stuff! The color is very natural looking too. The instructions say put it on dry hair but I wet my hair first. I have very long hair and the dry method just didn't work for me. I apply it in the shower and rinse it in there too. So easy! Review: Great product…great color - A wonderful product in a stunning color. I have been using it for many years and it saves me lots of money from paying for a dye job in a salon ## Features - Enhance your look with rich, radiant color and glossy, gotta-have-it shine - It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant - This Vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually - One hair color application kit: Color cream Formula, Activator, Brilliant Shine Conditioner, gloves & intructions leaflet - Available in 37 shades of blonde, brown, black and red - 3 EASY STEPS: MIX, DYE, DRY The complete conditioning kit is easy to use. Achieve rich radiant color in just 20 minutes. It's time to let your hair shine Read and follow the instructions on the leaflet enclosed ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07KRT857S | | ASIN | B07KRT857S | | Best Sellers Rank | #7,972 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #93 in Hair Color | | Brand Name | Clairol | | Color | 5R Medium Auburn | | Container Type | Box | | Customer Reviews | 4.4 4.4 out of 5 stars (5,297) | | Global Trade Identification Number | 03614226794529 | | Hair Color Permanence | Demi-Permanent | | Hair Type | All | | Item Form | Cream | | Item Weight | 195 Grams | | Item model number | 5R | | Manufacturer | Wella | | Manufacturer | Wella | | Material Features | With Coconut Oil + Aloe Vera. Conditions your hair, leaving it smooth and radiant. | | Material Type Free | Ammonia Free & Paraben Free | | Number of Items | 1 | | Product Benefits | Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually. | | Product Dimensions | 2.37 x 3.56 x 6.31 inches; 6.88 ounces | | Unit Count | 5.85 Fluid Ounces | ## Product Details - **Brand:** Clairol - **Color:** 5R Medium Auburn - **Item Form:** Cream - **Package Information:** Box - **Product Benefits:** Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually. ## Images ![Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn | Ammonia‑Free, Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 1 - Image 1](https://m.media-amazon.com/images/I/8133MX31-vL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Is Natural Instincts permanent?** A: Natural Instincts is a demi-permanent conditioning hair color that washes away gradually and lasts up to 28 washes. **Q: Does Natural Instincts hair color cover gray hair?** A: Natural Instincts enhances your natural color, boosts shine but doesn't cover grays 100%. **Q: Should I apply Natural Instincts to dry or damp hair?** A: Apply to dry hair that's free of styling product build-up. Don't use shampoo for 24 hours after coloring. **Q: Will Natural Instincts damage my hair?** A: No! Natural Instincts is a gentle demi-permanent hair color with coconut oil + aloe and zero ammonia. **Q: Does hair type (curly or straight, dry or oily, coarse or fine) affect color timing?** A: Yes, do a strand test before coloring your whole head to ensure you have the timing down. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Easy to apply with reliable color. *by D***S on February 11, 2026* I have used this semi permanent hair color in Light Auburn for years now. It's quick and easy to apply and the color lasts a long time. Completely covers my grey. The conditioner they provide leaves my hair soft and shiney, I would like a big bottle of that stuff! The color is very natural looking too. The instructions say put it on dry hair but I wet my hair first. I have very long hair and the dry method just didn't work for me. I apply it in the shower and rinse it in there too. So easy! ### ⭐⭐⭐⭐⭐ Great product…great color *by D***N on April 5, 2026* A wonderful product in a stunning color. I have been using it for many years and it saves me lots of money from paying for a dye job in a salon ### ⭐⭐⭐⭐⭐ Love it *by K***. on April 4, 2026* I've been using various shades of Natural Instincts off and on for decades (currently 4RV on my medium-dark brown hair with some grays). I like that it keeps natural variation in color rather than making your hair flat, 1-tone like box permanent dyes. On my hair it has always stained long-term, so be forewarned. I redo it every 6 weeks or so as my roots come in and the top lightens a bit, but after the first couple of inches the hair has been dyed over several times and doesn't really fade. This has happened with all the colors I've used. That's fine with me. But if you're thinking you'll use this color for a month or two and will then be back to your natural color when it fades, you're going to be upset. ## Frequently Bought Together - Clairol Natural Instincts Demi-Permanent Hair Dye, 5R Medium Auburn Hair Color, Pack of 1 - Clairol Natural Instincts Demi-Permanent Hair Dye, 5 Medium Brown Hair Color, Pack of 1 - Clairol Natural Instincts Demi-Permanent Hair Dye, 7RG Dark Rose Gold Blonde Hair Color, Pack of 1 --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/120218673-natural-instincts-demi-permanent-hair-dye-5r-medium-auburn-ammonia](https://www.desertcart.us/products/120218673-natural-instincts-demi-permanent-hair-dye-5r-medium-auburn-ammonia) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-05-14*