---
product_id: 11927300
title: "The Automatic Customer: Creating a Subscription Business in Any Industry Hardcover – February 5, 2015"
brand: "john warrillow"
price: "$57.22"
currency: USD
in_stock: true
reviews_count: 12
url: https://www.desertcart.us/products/11927300-the-automatic-customer-creating-a-subscription-business-in-any-industry
store_origin: US
region: United States of America
---

# The Automatic Customer: Creating a Subscription Business in Any Industry Hardcover – February 5, 2015

**Brand:** john warrillow
**Price:** $57.22
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Automatic Customer: Creating a Subscription Business in Any Industry Hardcover – February 5, 2015 by john warrillow
- **How much does it cost?** $57.22 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/11927300-the-automatic-customer-creating-a-subscription-business-in-any-industry)

## Best For

- john warrillow enthusiasts

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## Description

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## Images

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Love the book
  

*by N***K on Reviewed in the United States 🇺🇸 on February 9, 2023*

But there are 2 random pages ripped out of my book as I’m reading.

### ⭐⭐⭐⭐ 







  
  
    A good premier into the emerging subscription economy
  

*by M***A on Reviewed in the United States 🇺🇸 on March 12, 2015*

Synopsis: Subscription Biz models are here to stay in everything from software, to content to household consumables.The author has listed 9 specific models/approaches to take:1. Membership Website Model: Works best in a tightly defined niche with specialized knowledge is needed2. All you can eat library model: Evergreen content is an example. Think netflix - even the most addicted watcher could not go through it all3. Private Club Model: Limited supply being sold to an affluent clientele. High prices, low numbers4. Front of the line model: Different prices for different levels of service/support. works best on complex products/services.Think salesforce.com's model for how your complaints are dealt with5.The Consumables Model: Selling products that naturally run out as a service, where ordering things can be a chore. Food, blades, vitamins etc.6. Surprise Box Model: when you have a network that is willing to buy deeply discounted consumables from manufacturers at deep discount. The idea being some of the consumers will then order a subscription service at regular prices.7. Simplifier Model: Its a complex word, simply the buying process and choice. Works best with an affluent consumer needing a service on an ongoing basis8. Network Model: fixed price, and value of service grows as number of subscribers grow. Think phones9. Peace of Mind Model: this is the insurance sale , where you pay for a peace of mind in the event you may need the service.He closes the book out with the new math of the subscription game with concents such as Customer acquisition cost, Monthly renewal rate, Life time Value of customer, Margins and Churn.The book is a good way to think about what models will work best in your industry / Excellent premier.If you are in a service biz or work with technology - BUY THE BOOK to learn the new language and math of business!What would have made it more powerful was a workbook or a step by step process to figure out which combinations of business models work best in the type of industries. Further commentary on the drawbacks of each model would have made this an invaluable text.Mahipal Luniawww.TheRenaissancePath.comwww,RadicalChangeGroup.comwww,MountainViewAiki.com

### ⭐⭐⭐⭐⭐ 







  
  
    Must read for anyone who wants to position their company for success!
  

*by W***R on Reviewed in the United States 🇺🇸 on September 14, 2022*

No matter what line of business you're in, this book is a must read!  Great stories and examples that slam home its message!

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-20*