---
product_id: 117931087
title: "L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye"
brand: "l'oreal paris"
price: "$72.23"
currency: USD
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.us/products/117931087-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color
store_origin: US
region: United States of America
---

# Fade-defying color lasts weeks 50+ luminous shades Gel formula + Shine Serum L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye

**Brand:** l'oreal paris
**Price:** $72.23
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your signature shine with color that won’t quit!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye by l'oreal paris
- **How much does it cost?** $72.23 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/117931087-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Application:** Smooth, drip-free gel formula with included gloves for a mess-free coloring ritual.
- • **Gentle & Hypoallergenic:** Sodium chloride-free and designed for all hair types, ensuring vibrant color without compromise.
- • **Tailored Shade Spectrum:** Choose from over 50 shades—from golden browns to radiant blondes and deep reds—to express your unique style.
- • **Salon-Quality Shine at Home:** Our exclusive Care Supreme Conditioner with Shine Serum delivers silky, luminous hair.
- • **Vibrant, Long-Lasting Color:** Experience rich, fade-resistant hues that stay brilliant wash after wash.

## Overview

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color in U163 Hi-Lift Golden Brown offers a professional-grade, permanent hair dye experience at home. Featuring a unique gel formula paired with a Care Supreme Conditioner infused with Shine Serum, it delivers vibrant, fade-resistant color and silky shine. With over 50 shades available, this hypoallergenic, sodium chloride-free kit suits all hair types and ensures effortless application and long-lasting brilliance.

## Description

L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.

Review: No Orange Tones, Just Perfect Color - I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again.
Review: Perfect! - Perfect color! I’m trying not to bleach my hair anymore and I wanted to be a very light blonde. This worked perfect. It was the perfect color, it is platinum without the bleach. The conditioner is amazing so happy I found this color.

## Features

- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07D9PFMBY |
| Best Sellers Rank | #174 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | U163 Hi-Lift Gold Brown |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 55,953 Reviews |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Gel |
| Manufacturer | L'Oreal Multipacks Ameripac |
| Manufacturer Part Number | PR-COM-RT-X883509 |
| Material Features | Hypoallergenic, Natural |
| Material Type Free | Sodium Chloride Free |
| Model Number | 071249378670 |
| Number of Items | 2 |
| Package Information | Box |
| Package Size Name | Pack of 2 |
| Product Benefits | Conditioning, Hair Coloring |
| Recommended Uses For Product | Softening |
| Set Name | L'Oreal Paris Superior Preference Complete Set (2 Piece) |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249378670 |
| Unit Count | 2 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** U163 Hi-Lift Gold Brown
- **Item Form:** Gel
- **Package Information:** Box
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye - Image 1](https://m.media-amazon.com/images/I/910I32DNqKL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye - Image 2](https://m.media-amazon.com/images/I/81Pvnl7aTEL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye - Image 3](https://m.media-amazon.com/images/I/71Z1X07RV3L.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye - Image 4](https://m.media-amazon.com/images/I/91+soRP0vSL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye - Image 5](https://m.media-amazon.com/images/I/91sQvk3BEvL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ No Orange Tones, Just Perfect Color
*by C***O on April 12, 2026*

I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again.

### ⭐⭐⭐⭐⭐ Perfect!
*by B***A on May 10, 2026*

Perfect color! I’m trying not to bleach my hair anymore and I wanted to be a very light blonde. This worked perfect. It was the perfect color, it is platinum without the bleach. The conditioner is amazing so happy I found this color.

### ⭐⭐⭐⭐⭐ A 10 for color
*by P***T on May 16, 2026*

At 73 I felt so old with gray hair just starting to turn white. Gave coloring a serious thought. This color is perfect!!! No roots to show so can go longer between coloring. Ends have a nice light golden hint. Hair looks healthier and shinier with some body now. Love it!

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6G Light Golden Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Light Golden Brown 2 oz.(Packaging May Vary)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-05-21*