--- product_id: 107043870 title: "Pearlescent Toning Shampoo Iridescent Purple for Blonde 250ml | Purple Colour Depositing Formula. Removes Brassy Yellow Tones and Builds Pearly Purple Colour. Paraben Free." brand: "bleach london" price: "$25.78" currency: USD in_stock: true reviews_count: 13 category: "Bleach London" url: https://www.desertcart.us/products/107043870-pearlescent-toning-shampoo-iridescent-purple-for-blonde-250ml-purple-colour store_origin: US region: United States of America --- # Neutralises brassy yellow tones Paraben-free nourishing formula Pearly purple colour-depositing Pearlescent Toning Shampoo Iridescent Purple for Blonde 250ml | Purple Colour Depositing Formula. Removes Brassy Yellow Tones and Builds Pearly Purple Colour. Paraben Free. **Brand:** bleach london **Price:** $25.78 **Availability:** ✅ In Stock ## Summary > 💜 Elevate your blonde game with iridescent purple perfection! ## Quick Answers - **What is this?** Pearlescent Toning Shampoo Iridescent Purple for Blonde 250ml | Purple Colour Depositing Formula. Removes Brassy Yellow Tones and Builds Pearly Purple Colour. Paraben Free. by bleach london - **How much does it cost?** $25.78 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/107043870-pearlescent-toning-shampoo-iridescent-purple-for-blonde-250ml-purple-colour) ## Best For - bleach london enthusiasts ## Why This Product - Trusted bleach london brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Salon-Quality At Home:** Pair with the matching conditioner for amplified vibrancy and long-lasting pearlescent shine. - • **Brassy Yellow Neutraliser:** Keep your blonde flawlessly cool-toned and salon-polished with every wash. - • **Hydrating & Softening Boost:** Nourishes bleached hair to restore moisture, leaving strands silky and manageable. - • **Vegan & Paraben-Free Formula:** Clean beauty that aligns with your values and keeps hair healthy. - • **Luminous Pearly Purple Finish:** Build or maintain a delicate pastel purple sheen that turns heads between salon visits. ## Overview Bleach London Pearlescent Toning Shampoo is a 250ml vegan, paraben-free formula designed for bleached blonde hair. It gently deposits soft purple tones to neutralise brassy yellows, hydrate strands, and maintain a luminous pastel finish. Ideal for regular use, it keeps hair vibrant, smooth, and salon-fresh between visits. ## Description Product Description Bleach London Shampoos Pearlescent Shampoo Features Deposits purple hues Best For Toned/bleached hair Hair Type All Vegan Learn More Pearlescent Shampoo Features Deposits purple hues Best For Toned/bleached hair Hair Type All Vegan Rosé Shampoo Features Deposits pink hues Best For Light coloured hair Hair Type All Vegan Learn More Rosé Shampoo Deposits pink hues Light coloured hair Reincarnation Shampoo Features Repairs hair bonds Best For Dry and damaged hair Hair Type All Vegan Learn More Reincarnation Shampoo Repairs hair bonds Dry and damaged hair Silver Shampoo Features Removes yellow tones Best For Cool blonde hair Hair Type All Vegan Learn More Silver Shampoo Removes yellow tones Cool blonde hair Fade to Grey Shampoo Features Deposits grey hues Best For Grey/bleached hair Hair Type All Vegan Learn More Fade to Grey Shampoo Deposits grey hues Grey/bleached hair Review: Works well - I’ve been using this for some time and works well, even my husband uses it. Review: Worthwhile for toning yellow down - Definitely helps tone yellowing subtlety with regular use and leaves my hair feeling clean and nourished too. ## Features - Pearly Purple Colour-Depositing Shampoo – Gently cleanses hair while depositing soft pinky-purple tones to maintain or gradually build a delicate pearly blonde finish. Enhances pastel hues for a luminous, iridescent effect that keeps hair looking fresh and vibrant between salon visits. - Neutralises Brassy Yellows – Actively counteracts unwanted yellow undertones, leaving bleached hair bright, evenly toned, and free from dull or warm shades. Maintains a polished, cool-toned look for a professionally styled appearance at home. - Nourishing Formula – Conditions and hydrates strands while enhancing colour, leaving hair soft, smooth, and easy to manage. Helps restore moisture to bleached or colour-treated hair while keeping tones vibrant and lustrous. - Suitable for All Hair Types – Works best on bleached blonde hair to achieve a pearlescent, pastel shimmer, and is formulated for regular use on all hair types. Adds softness and shine without weighing hair down. - Pair with Pearlescent Conditioner – Use alongside the matching conditioner for a stronger, more vibrant pastel purple effect and longer-lasting colour. Enhances softness, shine, and overall hair health for a salon-quality result at home. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07P8VTXPQ | | Active Ingredients | Sage | | Age Range Description | Adult | | Age range (description) | Adult | | Benefits | Nourishing,Toning,Illuminating | | Best Sellers Rank | 4,529 in Beauty ( See Top 100 in Beauty ) 204 in Shampoos (Beauty) | | Brand | Bleach London | | Brand Name | Bleach London | | Country Of Origin | Netherlands | | Customer Reviews | 4.6 out of 5 stars 260 Reviews | | Hair Type | Color Treated | | Hair type | Color Treated | | Item Dimensions | 5.5 x 5.5 x 13 centimetres | | Item Form | Lotion | | Item Weight | 8.45 Ounces | | Item form | Lotion | | Liquid Volume | 250 Millilitres | | Manufacturer | Bleach London | | Manufacturer Part Number | 288Q7_SML | | Material Type Free | Paraben Free | | Model Number | 288Q7_SML | | Number of Items | 1 | | Other Special Features of the Product | Vegan | | Recommended Uses For Product | Color Protection | | Scent | Subtle | | Scent Name | Subtle | | Suitable Hair Colour | Light Blonde | | Unit Count | 250.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** Bleach London - **Hair type:** Color Treated - **Item form:** Lotion - **Scent:** Subtle ## Images ![Pearlescent Toning Shampoo Iridescent Purple for Blonde 250ml | Purple Colour Depositing Formula. Removes Brassy Yellow Tones and Builds Pearly Purple Colour. Paraben Free. - Image 1](https://m.media-amazon.com/images/I/61iI9FsbYrL.jpg) ![Pearlescent Toning Shampoo Iridescent Purple for Blonde 250ml | Purple Colour Depositing Formula. Removes Brassy Yellow Tones and Builds Pearly Purple Colour. Paraben Free. - Image 2](https://m.media-amazon.com/images/I/51IxG96LLcL.jpg) ## Questions & Answers **Q: what colour is the actual shampoo - I can't see it in person** A: It looks purple but it gives a hint of pink colour; I love it. **Q: Can you use this on natural white/ grey hair** A: Yes you can use it on white or grey hair but I’m not sure what the results would be, it certainly won’t hurt your hair, but you may not get the Pearlised effect? It does take several shampoos to see the results. The silver shampoo is good also for white/grey/blonde hair. Iv’e got bleached highlights and use quite a few of the Bleach London shampoos in several different colours, they don’t harm your hair. **Q: Does it eliminate yellow tones?** A: Yes, if you use it regularly, its very good for eliminating yellow tones and I also found if there isn’t too much contrast in your hair colour it actually stops the roots showing through so much. I highly recommend it. **Q: Is the colour of the shampoo purple?** A: Yes ## Customer Reviews ### ⭐⭐⭐⭐⭐ Works well *by K***D on 12 February 2026* I’ve been using this for some time and works well, even my husband uses it. ### ⭐⭐⭐⭐⭐ Worthwhile for toning yellow down *by J***M on 6 January 2026* Definitely helps tone yellowing subtlety with regular use and leaves my hair feeling clean and nourished too. ### ⭐⭐⭐⭐⭐ Lovely shampoo *by A***N on 8 May 2024* Good price, great colour, helps tone Beautiful once all hair is blow dried ## Frequently Bought Together - Bleach London Pearlescent Shampoo - Vegan & PETA-Approved, Iridescent Purple Toning Shampoo, for Blonde Hair, color Depositing, Fights Brassiness, achieve a bright Blonde - Paraben Free - (250 ml) - BLEACH LONDON Silver Conditioner - Ashy Blonde Rinse, Color Toning and Preserving, Vegan, Cruelty Free, Daily Hair Nourishment, Color Depositing Formula, 16.8 fl oz - BLEACH LONDON Rose Color - Semi-Permanent Pastel Pink, Temporary Hair Color Cream, Vegan, Cruelty Free, Temporary Hair Color Cream 5.07 fl oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/107043870-pearlescent-toning-shampoo-iridescent-purple-for-blonde-250ml-purple-colour](https://www.desertcart.us/products/107043870-pearlescent-toning-shampoo-iridescent-purple-for-blonde-250ml-purple-colour) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-25*