---
product_id: 10072319
title: "L'Oreal Paris Colour Riche Lip Liner Pencil, Creamy Lip Liner with Omega 3 and Vitamin E, 772 Lasting Plum (Deep Reddened Plum)"
brand: "l'oreal paris"
price: "$16.06"
currency: USD
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.us/products/10072319-loreal-paris-colour-riche-lip-liner-pencil-creamy-lip-liner
store_origin: US
region: United States of America
---

# Long-lasting wear Infused with Omega 3 & Vitamin E Creamy, smooth glide L'Oreal Paris Colour Riche Lip Liner Pencil, Creamy Lip Liner with Omega 3 and Vitamin E, 772 Lasting Plum (Deep Reddened Plum)

**Brand:** l'oreal paris
**Price:** $16.06
**Availability:** ✅ In Stock

## Summary

> 💋 Own your bold with lasting plum perfection!

## Quick Answers

- **What is this?** L'Oreal Paris Colour Riche Lip Liner Pencil, Creamy Lip Liner with Omega 3 and Vitamin E, 772 Lasting Plum (Deep Reddened Plum) by l'oreal paris
- **How much does it cost?** $16.06 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/10072319-loreal-paris-colour-riche-lip-liner-pencil-creamy-lip-liner)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Versatile Wear:** Use alone for subtle definition or layer with Colour Riche Lipstick for a statement-making pout.
- • **All-Day Boldness:** Experience rich, lasting plum color that stays put through meals and meetings.
- • **Nourishing Formula:** Enriched with Omega 3 and Vitamin E to keep lips moisturized and healthy-looking.
- • **Effortless Elegance:** Smooth, non-drying texture that blends seamlessly with your natural lip tone and makeup style.
- • **Precision Contour Mastery:** Define and sculpt lips flawlessly with a creamy, twist-up pencil—no sharpener needed.

## Overview

L'Oreal Paris Colour Riche Lip Liner in Lasting Plum is a creamy, twist-up lip pencil infused with Omega 3 and Vitamin E. Designed for precision lip contouring and full-lip color, it delivers rich, long-lasting pigment without the need for sharpening. Ideal for all skin tones and types, this moisturizing lip liner offers a smooth application that stays put throughout the day, making it a must-have for a polished, professional look.

## Description

Design and define lips with L'Oral Paris Colour Riche Lip Liner. Use this creamy lip liner to create bold lips, to define lips, and to design full lips. Colour Riche Lip Liners coordinate perfectly with Colour Riche Lipstick. • A creamy lip liner to perfectly define lips • Infused with Omega 3 and Vitamin E • Use for contouring lips • Use to create full lips Prime and line lips with lip liner. Fill in to wear alone, or apply Colour Riche Lipstick to complete the look. Fill in and apply Colour Riche Lipstick on top for an even bolder look.

Review: Beautiful and affordable - Wonderful lipliner. Purchased the shade Worth It Medium to pair with the Ballerina Shoes lipstick. Nice combo. Easy and smooth application. Will last most of the day—even through meals.
Review: Beautiful color - I got this liner because I already own it, and am running low. This lip liner stays put, defines my lips, but doesn’t line them so heavily that it looks like I have an outline on my mouth. The lipstick I wear subtly blends with this color. I like to fill in my lips with this shade sometimes too, by using the lip liner itself to add color to my lips. The pencil is a crayon type soft material tip and can be applied with precision every time. This color is perfect with corals, nudes, peach tones, and blush colors. I have tanned, light to medium skin with yellow undertones. My coloring is considered “neutral”. This shade works for me very nicely. It also feels nice applying it. I do not like pencils that you have to sharpen. They simply don’t work well and are hard to keep sharp. I end up wasting a lot of that type of product. With this brand and lip pencil, I get no waste and can use the entire stick. I don’t feel like my lips get dry with use of this product either. I plan to continue using this product due to the staying power, ease of use, and beautiful color.

## Features

- Creamy Lip Liner: Contour and define lips with L'Oreal Paris Colour Riche Lip Liner to create that full lips look. Our anti-feathering lip pencil creates dramatic and bold lips.
- Satin Lip Color: Our lip liner has been infused with Omega 3 and Vitamin E. No lip liner sharpener needed, just twist
- For Bold Lips: Use Colour Riche Lip Liners to create full lips and for lip contouring. Fill in to wear alone or apply our Colour Riche Lipstick on top for an even bolder lip makeup look
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004BCX7YY |
| Age Range Description | Adult |
| Best Sellers Rank | #3,309 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #15 in Lip Liners |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | Lasting Plum |
| Country as Labeled | France |
| Coverage | Full |
| Customer Reviews | 4.6 out of 5 stars 8,831 Reviews |
| Finish Type | Rich Color |
| Finish Types | Rich Color |
| Global Trade Identification Number | 00071249046210 |
| Is the Item Heat Sensitive? | No |
| Item Dimensions | 5.1 x 0.3 x 0.3 inches |
| Item Form | Pencil |
| Item Weight | 4.99 g |
| Lip Color Intensity | Medium |
| Lip Color Shade Depth | Deep |
| Lip Color Type | Lip Liner |
| Lip Color Undertone | Red |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 10065131 |
| Model Number | hfs-koi-zk-a7180 |
| Number of Items | 1 |
| Product Benefits | Long-lasting, Moisturizing, Rich Color |
| Skin Tone | Medium |
| Skin Type | All |
| Special Ingredients | Omega 3, Vitamin E |
| Target Audience | Women |
| UPC | 071249046210 |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** Lasting Plum
- **Finish Type:** Rich Color
- **Item Form:** Pencil
- **Product Benefits:** Long-lasting, Moisturizing, Rich Color

## Images

![L'Oreal Paris Colour Riche Lip Liner Pencil, Creamy Lip Liner with Omega 3 and Vitamin E, 772 Lasting Plum (Deep Reddened Plum) - Image 1](https://m.media-amazon.com/images/I/51eFIcYsV+L.jpg)
![L'Oreal Paris Colour Riche Lip Liner Pencil, Creamy Lip Liner with Omega 3 and Vitamin E, 772 Lasting Plum (Deep Reddened Plum) - Image 2](https://m.media-amazon.com/images/I/81OxWZGLXWL.jpg)
![L'Oreal Paris Colour Riche Lip Liner Pencil, Creamy Lip Liner with Omega 3 and Vitamin E, 772 Lasting Plum (Deep Reddened Plum) - Image 3](https://m.media-amazon.com/images/I/713JMjpIYEL.jpg)
![L'Oreal Paris Colour Riche Lip Liner Pencil, Creamy Lip Liner with Omega 3 and Vitamin E, 772 Lasting Plum (Deep Reddened Plum) - Image 4](https://m.media-amazon.com/images/I/81lO+88xLEL.jpg)
![L'Oreal Paris Colour Riche Lip Liner Pencil, Creamy Lip Liner with Omega 3 and Vitamin E, 772 Lasting Plum (Deep Reddened Plum) - Image 5](https://m.media-amazon.com/images/I/81cb40pcqyL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Beautiful and affordable
*by A***R on March 28, 2026*

Wonderful lipliner. Purchased the shade Worth It Medium to pair with the Ballerina Shoes lipstick. Nice combo. Easy and smooth application. Will last most of the day—even through meals.

### ⭐⭐⭐⭐⭐ Beautiful color
*by K***E on January 15, 2025*

I got this liner because I already own it, and am running low. This lip liner stays put, defines my lips, but doesn’t line them so heavily that it looks like I have an outline on my mouth. The lipstick I wear subtly blends with this color. I like to fill in my lips with this shade sometimes too, by using the lip liner itself to add color to my lips. The pencil is a crayon type soft material tip and can be applied with precision every time. This color is perfect with corals, nudes, peach tones, and blush colors. I have tanned, light to medium skin with yellow undertones. My coloring is considered “neutral”. This shade works for me very nicely. It also feels nice applying it. I do not like pencils that you have to sharpen. They simply don’t work well and are hard to keep sharp. I end up wasting a lot of that type of product. With this brand and lip pencil, I get no waste and can use the entire stick. I don’t feel like my lips get dry with use of this product either. I plan to continue using this product due to the staying power, ease of use, and beautiful color.

### ⭐⭐⭐⭐⭐ Smooth finish
*by J***T on April 28, 2026*

Favorite color. Goes well with dark features. Not sticky. Applicator is easy to use.

## Frequently Bought Together

- L'Oreal Paris Colour Riche Lip Liner Pencil, Creamy Lip Liner with Omega 3 and Vitamin E, 772 Lasting Plum (Deep Reddened Plum)
- L'Oreal Paris Plump Ambition Hyaluron Lip Oil, 24 HR Lip Gloss with Hyaluronic Acid, Volumizing Formula with Glass-Like Shine, Worth It 601, 0.16 Fl Oz

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-05-17*